docbrown/docs/design/branding.md
rhymes 9210f6793b Improvements on dev docs (#2616)
* Correct installation documentation

* Add stylized titles

* Add some changes to the getting started documentation

* Add changes for the backend guide

* Add changes for the design guide

* Add testing / Q&A guide improvements

* Minor fixes to contributing docs

* More improvements to the general doc

* Improvements for frontend guide
2019-04-29 18:54:29 -04:00

1.6 KiB

title
Branding Guidelines

Branding Guidelines

DEV Theme

DEV's design inspiration is meant to be a throwback. In personality and design it is ATARI inspired. Magazines like PAPER are also an inspiration in terms of being a bold contrast with some more indy.

We also think in terms of how people use the DEV brand for their own purposes. Profiles are very much public-facing records of what people have put out into the world. dev.to/{username} is your dev identity.

Imagine a developer's face with the DEV heading above them. If we existed in the 80's we would have been "DEV MAGAZINE", with the exact same branding.

Branding Rules

  • Joystick should be used for logos, not for headlines/phrases
  • Black and white is our default logo but the logo can be drawn in any color
  • DEV is "old school cool"
  • We use bold shadows (no gradient) for boxes
  • We have a minimal approach to importing dependencies, so few if any custom fonts on-site for that reason.
  • Refer to the variables.css file in our main repo to reference commonly-used colors and fonts.

Acknowledgments

  • We use the Joystick font by Neale Davidson and Pixel Sagas for the DEV Logo. We have a commercial license.
  • Thank you to EmojiOne for providing free emoji icons.