docbrown/docs/design/brand.md

title
Branding Guideline

Branding Guideline

Themeing

DEV's design inspiration is meant to be a throwback. In personality and design it is ATARI inspired. Magazines like PAPER are also an inspiration in terms of being a bold contrast with some more indy.

We also think in terms of how people use the DEV brand for their own purposes. Profiles are very much public-facing records of what people have put out into the world. dev.to/{username} is your dev identity.

Imagine a developer’s face with the DEV heading above them. If we existed in the 80’s we would be DEV MAGAZINE, with the exact same branding.

Branding Rules

• Joystick should be used for logos, not for headlines/phrases
• Black and white is our default logo but the logo can be drawn in any color
• DEV is "old school cool"
• We use bold shadows (no gradient) for boxes
• We have a minimal approach to importing dependencies, so few if any custom fonts on-site for that reason.
• Refer to the variables.css file in our main repo to reference commonly-used colors and fonts.

Acknowledgments

• We use the Joystick font by Neale Davidson and Pixel Sagas for the DEV Logo. We have a commercial license.
• Thank you to EmojiOne for providing free emoji icons