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| Branding Guidelines |
Branding Guidelines
DEV Theme
DEV's design inspiration is meant to be a throwback. In personality and design, it is ATARI inspired. Magazines like PAPER are also an inspiration in terms of being a bold contrast with some more indy.
We also think in terms of how people use the DEV brand for their own purposes. Profiles are very much public-facing records of what people have put out into the world. dev.to/{username} is your dev identity.
Imagine a developer's face with the DEV heading above them. If we existed in the 80's, we would have been "DEV MAGAZINE," with the exact same branding.
Branding Rules
- Joystick should be used for logos, not for headlines/phrases.
- Black and white is our default logo, but the logo can be drawn in any color.
- DEV is "old school cool."
- We use bold shadows (no gradient) for boxes.
- We have a minimal approach to importing dependencies, so few if any custom fonts on-site for that reason.
- Refer to the
variables.cssfile in our main repo to reference commonly-used colors and fonts.
Design License Info
- We use the Joystick font by Neale Davidson and Pixel Sagas for the DEV Logo. We have a commercial license.
- We use EmojiOne icons from JoyPixels. We have a commercial license.