diff --git a/src/index.js b/src/index.js
index 61e0030..cbae7f0 100644
--- a/src/index.js
+++ b/src/index.js
@@ -9,6 +9,22 @@ import publicRoutes from './routes/public.js'
 
 const app = new Hono()
 
+// Canonical-domain redirect: Kneadly moved from theradicalparty.com to
+// bored.investments (neutral SaaS, off the political brand). Keep the old host
+// alive so existing links — including Google Maps booking links — 301 across.
+app.use('*', async (c, next) => {
+  const url = new URL(c.req.url)
+  // Skip machine endpoints: Stripe webhooks + API callers don't follow 301s,
+  // and both hosts hit the same Worker + D1, so those keep working on either
+  // domain until integrations are repointed.
+  const machine = url.pathname.startsWith('/webhooks') || url.pathname.startsWith('/api')
+  if (url.hostname === 'kneadly.theradicalparty.com' && !machine) {
+    url.hostname = 'kneadly.bored.investments'
+    return c.redirect(url.toString(), 301)
+  }
+  await next()
+})
+
 // Attach logged-in owner (if any) to the request context
 app.use('*', async (c, next) => {
   const sessionId = getCookie(c, 'kneadly_session')
@@ -39,12 +55,12 @@ app.get('/og.svg', (c) => {
 })
 
 app.get('/robots.txt', (c) => {
-  const base = c.env.BASE_URL || 'https://kneadly.theradicalparty.com'
+  const base = c.env.BASE_URL || 'https://kneadly.bored.investments'
   return c.text(`User-agent: *\nAllow: /\nDisallow: /dashboard\nDisallow: /api\nDisallow: /webhooks\nSitemap: ${base}/sitemap.xml`)
 })
 
 app.get('/sitemap.xml', async (c) => {
-  const base = c.env.BASE_URL || 'https://kneadly.theradicalparty.com'
+  const base = c.env.BASE_URL || 'https://kneadly.bored.investments'
   const rows = await c.env.DB.prepare(
     `SELECT slug FROM shops WHERE is_published = 1 ORDER BY created_at DESC`).all()
   const urls = [`<url><loc>${base}/</loc><priority>1.0</priority></url>`]
diff --git a/src/routes/dashboard.js b/src/routes/dashboard.js
index 7b4206b..eaa18d6 100644
--- a/src/routes/dashboard.js
+++ b/src/routes/dashboard.js
@@ -60,7 +60,7 @@ const upcomingWhere = `status IN ('confirmed','pending_payment') AND start_time
 // ─── Overview ────────────────────────────────────────────────────────────────
 app.get('/', async (c) => {
   const db = c.env.DB, shop = c.get('shop')
-  const base = c.env.BASE_URL || 'https://kneadly.theradicalparty.com'
+  const base = c.env.BASE_URL || 'https://kneadly.bored.investments'
   const link = `${base}/${shop.slug}`
   const welcome = c.req.query('welcome')
 
diff --git a/src/routes/public.js b/src/routes/public.js
index 7f4dc88..a197392 100644
--- a/src/routes/public.js
+++ b/src/routes/public.js
@@ -107,7 +107,7 @@ app.get('/:slug', async (c) => {
   const staff = (await db.prepare(
     'SELECT * FROM staff WHERE shop_id = ? AND is_active = 1 ORDER BY sort_order, created_at').bind(shop.id).all()).results || []
 
-  const base = c.env.BASE_URL || 'https://kneadly.theradicalparty.com'
+  const base = c.env.BASE_URL || 'https://kneadly.bored.investments'
   const addr = [shop.address, shop.suburb, shop.state, shop.postcode].filter(Boolean).join(', ')
 
   const jsonld = {
@@ -310,7 +310,7 @@ app.post('/:slug/book', async (c) => {
 
   // Payment required → Stripe Checkout
   if (status === 'pending_payment') {
-    const base = c.env.BASE_URL || 'https://kneadly.theradicalparty.com'
+    const base = c.env.BASE_URL || 'https://kneadly.bored.investments'
     try {
       const session = await stripeClient(c.env.STRIPE_SECRET_KEY).createCheckoutSession({
         mode: 'payment',
diff --git a/wrangler.toml b/wrangler.toml
index 296c9b2..da69c84 100644
--- a/wrangler.toml
+++ b/wrangler.toml
@@ -8,9 +8,16 @@ binding = "DB"
 database_name = "kneadly"
 database_id = "795c6a38-c6e9-4221-b429-4890a39a8934"
 
+# New canonical home (neutral SaaS, off the political brand).
+[[routes]]
+pattern = "kneadly.bored.investments"
+custom_domain = true
+
+# Old home kept alive so existing links (incl. Google Maps) 301 across; the
+# worker still serves /webhooks + /api here for not-yet-repointed integrations.
 [[routes]]
 pattern = "kneadly.theradicalparty.com"
 custom_domain = true
 
 [vars]
-BASE_URL = "https://kneadly.theradicalparty.com"
+BASE_URL = "https://kneadly.bored.investments"