diff --git a/src/components/Avatar/Avatar.js b/src/components/Avatar/Avatar.js
index 48ff31cc..2af17ce4 100644
--- a/src/components/Avatar/Avatar.js
+++ b/src/components/Avatar/Avatar.js
@@ -12,8 +12,6 @@ const Avatar = props => {
   const avatarUser = ensureUser(user);
   const { displayName, abbreviatedName } = avatarUser.attributes.profile;
 
-  // TODO this is a temporary avatar fix for currentUser's profile data.
-  // Avatar images should be included to all user's attributes in the future.
   if (avatarUser.profileImage && avatarUser.profileImage.id) {
     return (
       <div className={classes} title={displayName}>
@@ -21,7 +19,10 @@ const Avatar = props => {
           rootClassName={css.avatarImage}
           alt={displayName}
           image={avatarUser.profileImage}
-          nameSet={[{ name: 'square-xlarge', size: '1x' }, { name: 'square-xlarge2x', size: '2x' }]}
+          nameSet={[
+            { name: 'square-xlarge2x', size: '1x' },
+            { name: 'square-xlarge4x', size: '2x' },
+          ]}
         />
       </div>
     );
diff --git a/src/containers/InboxPage/InboxPage.duck.js b/src/containers/InboxPage/InboxPage.duck.js
index 3c2a36ab..daba0363 100644
--- a/src/containers/InboxPage/InboxPage.duck.js
+++ b/src/containers/InboxPage/InboxPage.duck.js
@@ -90,7 +90,13 @@ export const loadData = (params, search) =>
 
     const apiQueryParams = {
       only: onlyFilter,
-      include: ['provider', 'customer', 'booking'],
+      include: [
+        'provider',
+        'provider.profileImage',
+        'customer',
+        'customer.profileImage',
+        'booking',
+      ],
       page,
       per_page: INBOX_PAGE_SIZE,
     };
diff --git a/src/containers/ListingPage/ListingPage.duck.js b/src/containers/ListingPage/ListingPage.duck.js
index 12ece99f..7230fa28 100644
--- a/src/containers/ListingPage/ListingPage.duck.js
+++ b/src/containers/ListingPage/ListingPage.duck.js
@@ -45,7 +45,7 @@ export const showListing = listingId =>
     dispatch(showListingRequest(listingId));
     dispatch(fetchCurrentUser());
     return sdk.listings
-      .show({ id: listingId, include: ['author', 'images'] })
+      .show({ id: listingId, include: ['author', 'author.profileImage', 'images'] })
       .then(data => {
         dispatch(addMarketplaceEntities(data));
         return data;
diff --git a/src/containers/ListingPage/ListingPage.test.js b/src/containers/ListingPage/ListingPage.test.js
index edcceabc..e2663488 100644
--- a/src/containers/ListingPage/ListingPage.test.js
+++ b/src/containers/ListingPage/ListingPage.test.js
@@ -52,7 +52,7 @@ describe('ListingPage', () => {
 
       return showListing(id)(dispatch, null, sdk).then(data => {
         expect(data).toEqual(response);
-        expect(show.mock.calls).toEqual([[{ id, include: ['author', 'images'] }]]);
+        expect(show.mock.calls).toEqual([[{ id, include: ['author', 'author.profileImage', 'images'] }]]);
         expect(dispatch.mock.calls).toEqual([
           [showListingRequest(id)],
           [expect.anything()], // fetchCurrentUser() call
@@ -76,7 +76,7 @@ describe('ListingPage', () => {
         },
         e => {
           expect(e).toEqual(error);
-          expect(show.mock.calls).toEqual([[{ id, include: ['author', 'images'] }]]);
+          expect(show.mock.calls).toEqual([[{ id, include: ['author', 'author.profileImage', 'images'] }]]);
           expect(dispatch.mock.calls).toEqual([
             [showListingRequest(id)],
             [expect.anything()], // fetchCurrentUser() call
diff --git a/src/containers/OrderPage/OrderPage.duck.js b/src/containers/OrderPage/OrderPage.duck.js
index 4eaf7ae7..0f5c2d2a 100644
--- a/src/containers/OrderPage/OrderPage.duck.js
+++ b/src/containers/OrderPage/OrderPage.duck.js
@@ -57,7 +57,10 @@ export const fetchOrder = id =>
         txResponse = response;
         const listingId = listingRelationship(response).id;
 
-        return sdk.listings.show({ id: listingId, include: ['author', 'images'] });
+        return sdk.listings.show({
+          id: listingId,
+          include: ['author', 'author.profileImage', 'images'],
+        });
       })
       .then(response => {
         dispatch(addMarketplaceEntities(txResponse));
diff --git a/src/containers/ProfileSettingsPage/ProfileSettingsPage.duck.js b/src/containers/ProfileSettingsPage/ProfileSettingsPage.duck.js
index 560b3886..1440460e 100644
--- a/src/containers/ProfileSettingsPage/ProfileSettingsPage.duck.js
+++ b/src/containers/ProfileSettingsPage/ProfileSettingsPage.duck.js
@@ -133,8 +133,7 @@ export const updateProfile = actionPayload => {
       .then(response => {
         dispatch(updateProfileSuccess(response));
 
-        // Temporary denormalization for profileImage
-        // Profile image will be included to users
+        // Include profile image to denormalized user entity
         const currentUserId = response.data.data.id;
         const entities = updatedEntities({}, response.data);
         const denormalised = denormalisedEntities(entities, 'current-user', [currentUserId]);
diff --git a/src/containers/SalePage/SalePage.duck.js b/src/containers/SalePage/SalePage.duck.js
index c9fbf02b..d04a6a56 100644
--- a/src/containers/SalePage/SalePage.duck.js
+++ b/src/containers/SalePage/SalePage.duck.js
@@ -91,11 +91,27 @@ export const fetchSale = id =>
     let txResponse = null;
 
     return sdk.transactions
-      .show({ id, include: ['customer', 'provider', 'listing', 'booking'] }, { expand: true })
+      .show(
+        {
+          id,
+          include: [
+            'customer',
+            'customer.profileImage',
+            'provider',
+            'provider.profileImage',
+            'listing',
+            'booking',
+          ],
+        },
+        { expand: true }
+      )
       .then(response => {
         txResponse = response;
         const listingId = listingRelationship(response).id;
-        return sdk.listings.show({ id: listingId, include: ['author', 'images'] });
+        return sdk.listings.show({
+          id: listingId,
+          include: ['author', 'author.profileImage', 'images'],
+        });
       })
       .then(response => {
         dispatch(addMarketplaceEntities(txResponse));
diff --git a/src/ducks/user.duck.js b/src/ducks/user.duck.js
index 9a6b10b6..90dbe822 100644
--- a/src/ducks/user.duck.js
+++ b/src/ducks/user.duck.js
@@ -321,8 +321,7 @@ export const fetchCurrentUser = () =>
     return sdk.currentUser
       .show({ include: ['profileImage'] })
       .then(response => {
-        // Temporary denormalization for profileImage
-        // Profile image will be included to users
+        // Include profile image to denormalized user entity
         const currentUserId = response.data.data.id;
         const entities = updatedEntities({}, response.data);
         const denormalised = denormalisedEntities(entities, 'current-user', [currentUserId]);