diff --git a/src/Routes.js b/src/Routes.js
index 8b5ade8d..60aa7a06 100644
--- a/src/Routes.js
+++ b/src/Routes.js
@@ -1,4 +1,4 @@
-import React, { PropTypes } from 'react';
+import React, { Component, PropTypes } from 'react';
 import { compose } from 'redux';
 import { connect } from 'react-redux';
 import { Switch, Route, withRouter } from 'react-router-dom';
@@ -7,29 +7,80 @@ import { NamedRedirect } from './components';
 import { withFlattenedRoutes } from './util/routes';
 import * as propTypes from './util/propTypes';
 
-const Routes = props => {
-  const { isAuthenticated, flattenedRoutes, staticContext } = props;
+const { bool, arrayOf, object, func, shape, string, any } = PropTypes;
 
-  const renderComponent = (route, matchProps) => {
-    const { auth, component: RouteComponent } = route;
-    const { match, location } = matchProps;
-    const canShowComponent = !auth || isAuthenticated;
-    if (!canShowComponent) {
+class RouteComponentRenderer extends Component {
+  constructor(props) {
+    super(props);
+    this.canShowComponent = this.canShowComponent.bind(this);
+  }
+  componentDidMount() {
+    const { match, route, dispatch } = this.props;
+    const { loadData, name } = route;
+    const shouldLoadData = typeof loadData === 'function' && this.canShowComponent();
+
+    if (shouldLoadData) {
+      dispatch(loadData(match.params, {}))
+        .then(() => {
+          // eslint-disable-next-line no-console
+          console.log(`loadData success for ${name} route`);
+        })
+        .catch(e => {
+          // eslint-disable-next-line no-console
+          console.error(`loadData error for ${name} route`, e);
+        });
+    }
+  }
+  canShowComponent() {
+    const { isAuthenticated, route } = this.props;
+    const { auth } = route;
+    return !auth || isAuthenticated;
+  }
+  render() {
+    const { route, match, location, staticContext } = this.props;
+    const { component: RouteComponent } = route;
+    const canShow = this.canShowComponent();
+    if (!canShow) {
       staticContext.forbidden = true;
     }
-    return canShowComponent
+    return canShow
       ? <RouteComponent params={match.params} location={location} />
       : <NamedRedirect name="LogInPage" state={{ from: match.url }} />;
-  };
+  }
+}
 
-  const toRouteComponent = route => (
-    <Route
-      key={route.name}
-      path={route.path}
-      exact={route.exact}
-      render={matchProps => renderComponent(route, matchProps)}
-    />
-  );
+RouteComponentRenderer.propTypes = {
+  isAuthenticated: bool.isRequired,
+  route: propTypes.route.isRequired,
+  match: shape({
+    params: object.isRequired,
+    url: string.isRequired,
+  }).isRequired,
+  location: any.isRequired,
+  staticContext: object.isRequired,
+  dispatch: func.isRequired,
+};
+
+const Routes = props => {
+  const { isAuthenticated, flattenedRoutes, staticContext, dispatch } = props;
+
+  const toRouteComponent = route => {
+    const renderProps = { isAuthenticated, route, staticContext, dispatch };
+    return (
+      <Route
+        key={route.name}
+        path={route.path}
+        exact={route.exact}
+        render={matchProps => (
+          <RouteComponentRenderer
+            {...renderProps}
+            match={matchProps.match}
+            location={matchProps.location}
+          />
+        )}
+      />
+    );
+  };
 
   return (
     <Switch>
@@ -41,12 +92,11 @@ const Routes = props => {
 
 Routes.defaultProps = { staticContext: {} };
 
-const { bool, arrayOf, object } = PropTypes;
-
 Routes.propTypes = {
   isAuthenticated: bool.isRequired,
   flattenedRoutes: arrayOf(propTypes.route).isRequired,
   staticContext: object,
+  dispatch: func.isRequired,
 };
 
 const mapStateToProps = state => ({ isAuthenticated: state.Auth.isAuthenticated });
diff --git a/src/containers/ListingPage/ListingPage.duck.js b/src/containers/ListingPage/ListingPage.duck.js
new file mode 100644
index 00000000..121b9bff
--- /dev/null
+++ b/src/containers/ListingPage/ListingPage.duck.js
@@ -0,0 +1,55 @@
+import { showListingsSuccess } from '../../ducks/sdk.duck';
+
+// ================ Action types ================ //
+
+export const SHOW_LISTING_REQUEST = 'app/ListingPage/SHOW_LISTING_REQUEST';
+export const SHOW_LISTING_ERROR = 'app/ListingPage/SHOW_LISTING_ERROR';
+
+// ================ Reducer ================ //
+
+const initialState = {
+  id: null,
+  showListingError: null,
+};
+
+const listingPageReducer = (state = initialState, action = {}) => {
+  const { type, payload } = action;
+  switch (type) {
+    case SHOW_LISTING_REQUEST:
+      return { id: payload.id, showListingError: null };
+    case SHOW_LISTING_ERROR:
+      return { showListingError: payload };
+    default:
+      return state;
+  }
+};
+
+export default listingPageReducer;
+
+// ================ Action creators ================ //
+
+export const showListingRequest = id => ({
+  type: SHOW_LISTING_REQUEST,
+  payload: { id },
+});
+
+export const showListingError = e => ({
+  type: SHOW_LISTING_ERROR,
+  error: true,
+  payload: e,
+});
+
+export const showListing = listingId =>
+  (dispatch, getState, sdk) => {
+    dispatch(showListingRequest(listingId));
+    return sdk.listings
+      .show({ id: listingId, include: ['author', 'images'] })
+      .then(data => {
+        dispatch(showListingsSuccess(data));
+        return data;
+      })
+      .catch(e => {
+        dispatch(showListingError(e));
+        throw e;
+      });
+  };
diff --git a/src/containers/ListingPage/ListingPage.js b/src/containers/ListingPage/ListingPage.js
index e2c180d0..03b2c9f3 100644
--- a/src/containers/ListingPage/ListingPage.js
+++ b/src/containers/ListingPage/ListingPage.js
@@ -3,9 +3,12 @@ import { intlShape, injectIntl } from 'react-intl';
 import { connect } from 'react-redux';
 import { types } from 'sharetribe-sdk';
 import { NamedLink, PageLayout } from '../../components';
-import { showListings, getListingsById } from '../../ducks/sdk.duck';
+import { getListingsById } from '../../ducks/sdk.duck';
+import { showListing } from './ListingPage.duck';
 import css from './ListingPage.css';
 
+const { UUID } = types;
+
 // TODO this hard coded info needs to be removed when API supports these features
 const info = {
   //title: 'Banyan Studios',
@@ -45,14 +48,10 @@ const info = {
 
 // N.B. All the presentational content needs to be extracted to their own components
 export class ListingPageComponent extends Component {
-  componentDidMount() {
-    ListingPageComponent.loadData(this.props.params.id, this.props.onLoadListing);
-  }
-
   render() {
-    const { entitiesData, intl, params } = this.props;
-    const id = new types.UUID(params.id);
-    const listingsById = getListingsById(entitiesData, [id]);
+    const { params, marketplaceData, showListingError, intl } = this.props;
+    const id = new UUID(params.id);
+    const listingsById = getListingsById(marketplaceData, [id]);
     const currentListing = listingsById.length > 0 ? listingsById[0] : null;
 
     const title = currentListing ? currentListing.attributes.title : '';
@@ -140,40 +139,35 @@ export class ListingPageComponent extends Component {
 
     const noDataMsg = { id: 'ListingPage.noListingData' };
     const noDataError = <PageLayout title={intl.formatMessage(noDataMsg)} />;
-    const loadingOrError = entitiesData.showListingsError ? noDataError : loadingContent;
+    const loadingOrError = showListingError ? noDataError : loadingContent;
 
     return currentListing ? pageContent : loadingOrError;
   }
 }
 
-ListingPageComponent.loadData = (id, onLoadListing) => {
-  onLoadListing(id);
-};
+ListingPageComponent.defaultProps = { showListingError: null };
 
-ListingPageComponent.defaultProps = { listing: null };
-
-const { func, object, shape, string } = PropTypes;
+const { shape, string, object, instanceOf } = PropTypes;
 
 ListingPageComponent.propTypes = {
-  entitiesData: object.isRequired,
-  intl: intlShape.isRequired,
-  onLoadListing: func.isRequired,
   params: shape({
     id: string.isRequired,
     slug: string.isRequired,
   }).isRequired,
+  marketplaceData: object.isRequired,
+  showListingError: instanceOf(Error),
+  intl: intlShape.isRequired,
 };
 
-const mapStateToProps = state => {
-  const { data, ListingPage } = state;
-  const entitiesData = data || {};
-  return { ListingPage, entitiesData };
+const mapStateToProps = state => ({
+  marketplaceData: state.data,
+  showListingError: state.ListingPage.showListingError,
+});
+
+const ListingPage = connect(mapStateToProps)(injectIntl(ListingPageComponent));
+
+ListingPage.loadData = params => {
+  return showListing(new UUID(params.id));
 };
 
-const mapDispatchToProps = dispatch => {
-  return {
-    onLoadListing: id => dispatch(showListings({ id, include: ['author', 'images'] })),
-  };
-};
-
-export default connect(mapStateToProps, mapDispatchToProps)(injectIntl(ListingPageComponent));
+export default ListingPage;
diff --git a/src/containers/ListingPage/ListingPage.test.js b/src/containers/ListingPage/ListingPage.test.js
index e9b334b3..796b3afd 100644
--- a/src/containers/ListingPage/ListingPage.test.js
+++ b/src/containers/ListingPage/ListingPage.test.js
@@ -1,19 +1,64 @@
 import React from 'react';
+import { types } from 'sharetribe-sdk';
 import { createListing } from '../../util/test-data';
 import { fakeIntl, renderShallow } from '../../util/test-helpers';
 import { ListingPageComponent } from './ListingPage';
+import { showListingsSuccess } from '../../ducks/sdk.duck';
+import { showListingRequest, showListingError, showListing } from './ListingPage.duck';
+
+const { UUID } = types;
 
 describe('ListingPage', () => {
   it('matches snapshot', () => {
-    const entitiesData = { entities: { listing: { listing1: createListing('listing1') } } };
+    const marketplaceData = { entities: { listing: { listing1: createListing('listing1') } } };
     const tree = renderShallow(
       <ListingPageComponent
         params={{ slug: 'listing1-title', id: 'listing1' }}
-        entitiesData={entitiesData}
+        marketplaceData={marketplaceData}
         intl={fakeIntl}
         onLoadListing={l => l}
       />,
     );
     expect(tree).toMatchSnapshot();
   });
+
+  describe('Duck', () => {
+    it('showListing() success', () => {
+      const id = new UUID('00000000-0000-0000-0000-000000000000');
+      const dispatch = jest.fn(action => action);
+      const response = { status: 200 };
+      const show = jest.fn(() => Promise.resolve(response));
+      const sdk = { listings: { show } };
+
+      return showListing(id)(dispatch, null, sdk).then(data => {
+        expect(data).toEqual(response);
+        expect(show.mock.calls).toEqual([[{ id, include: ['author', 'images'] }]]);
+        expect(dispatch.mock.calls).toEqual([
+          [showListingRequest(id)],
+          [showListingsSuccess(data)],
+        ]);
+      });
+    });
+
+    it('showListing() error', () => {
+      const id = new UUID('00000000-0000-0000-0000-000000000000');
+      const dispatch = jest.fn(action => action);
+      const error = new Error('fail');
+      const show = jest.fn(() => Promise.reject(error));
+      const sdk = { listings: { show } };
+
+      // Calling sdk.listings.show is expected to fail now
+
+      return showListing(id)(dispatch, null, sdk).then(
+        () => {
+          throw new Error('sdk.listings.show was supposed to fail!');
+        },
+        e => {
+          expect(e).toEqual(error);
+          expect(show.mock.calls).toEqual([[{ id, include: ['author', 'images'] }]]);
+          expect(dispatch.mock.calls).toEqual([[showListingRequest(id)], [showListingError(e)]]);
+        },
+      );
+    });
+  });
 });
diff --git a/src/containers/reducers.js b/src/containers/reducers.js
index 7518ccab..efeb3e58 100644
--- a/src/containers/reducers.js
+++ b/src/containers/reducers.js
@@ -3,9 +3,8 @@
  * We are following Ducks module proposition:
  * https://github.com/erikras/ducks-modular-redux
  */
-
-/* eslint-disable import/prefer-default-export */
 import EditListingPage from './EditListingPage/EditListingPage.duck';
+import ListingPage from './ListingPage/ListingPage.duck';
 import SearchPage from './SearchPage/SearchPage.duck';
 
-export { EditListingPage, SearchPage };
+export { EditListingPage, ListingPage, SearchPage };
diff --git a/src/routesConfiguration.js b/src/routesConfiguration.js
index c01db109..816c712a 100644
--- a/src/routesConfiguration.js
+++ b/src/routesConfiguration.js
@@ -61,6 +61,7 @@ const routesConfiguration = [
         path: '/l/:slug/:id',
         exact: true,
         name: 'ListingPage',
+        loadData: (params, search) => ListingPage.loadData(params, search),
         component: props => <ListingPage {...props} />,
       },
       {