diff --git a/docs/README.md b/docs/README.md
index 0476533f..bcb8f37c 100644
--- a/docs/README.md
+++ b/docs/README.md
@@ -14,3 +14,4 @@ Documentation for specific topics can be found in the following files:
  - [Error logging with Sentry](sentry.md)
  - [CI](ci.md)
  - [Static pages](static-pages.md)
+ - [Analytics](analytics.md)
diff --git a/docs/analytics.md b/docs/analytics.md
new file mode 100644
index 00000000..636a140b
--- /dev/null
+++ b/docs/analytics.md
@@ -0,0 +1,43 @@
+# Analytics
+
+The application supports tracking page views with pluggable analytics
+handlers.
+
+## Google Analytics
+
+Google Analytics (GA) is supported by default. The enable GA, set the
+GA tracker ID to the environment variable
+`REACT_APP_GOOGLE_ANALYTICS_ID`;
+
+## Custom analytics handler
+
+If you want to add a new analytics library, you can do as follows:
+
+1. Add the analytics library script
+
+   If the analytics library has an external script, add the library
+   script tag to the [src/public/index.html](../public/index.html)
+   file. If you need more control, see how the GA script is added in
+   [server/renderer.js](../server/renderer.js).
+
+1. Create a handler
+
+   To track page views, create a custom handler e.g. in
+   [src/analytics/handlers.js](../src/analytics/handlers.js). The
+   handler should be a class that implements a `trackPageView(url)`
+   method.
+
+   Note that the `url` parameter might not be the same as in the URL
+   bar of the browser. It is the canonical form of the URL. For
+   example, in the listing page it doesn't have the dynamic title slug
+   in the middle. This allows unified analytics and correct tracking
+   of pages that can be accessed from multiple different URLs.
+
+   If you analytics library takes the page URL from the browser, you
+   might need to override that behavior to use the canonical URL that
+   is given to the method.
+
+1. Initialise the handler
+
+   Initialise the handler in the `setupAnalyticsHandlers()` function
+   in [src/index.js](../src/index.js).