diff --git a/app/labor/article_analytics_fetcher.rb b/app/labor/article_analytics_fetcher.rb
index 6a7219619..5e6b01080 100644
--- a/app/labor/article_analytics_fetcher.rb
+++ b/app/labor/article_analytics_fetcher.rb
@@ -36,7 +36,7 @@ class ArticleAnalyticsFetcher
 
   def should_fetch(article)
     return true if @context == "force"
-
-    article.positive_reactions_count > article.previous_positive_reactions_count
+    # Mostly fetch if positive reactions count has gone up, but occasionally re-fetch anyway.
+    article.positive_reactions_count > article.previous_positive_reactions_count || rand(25) == 1
   end
 end