diff --git a/.erb-lint.yml b/.erb-lint.yml
index c078a6547..1ce33920c 100644
--- a/.erb-lint.yml
+++ b/.erb-lint.yml
@@ -12,6 +12,7 @@ linters:
     allowed_types:
       - 'text/javascript'
       - 'text/x-tmpl'
+      - 'application/ld+json'
     allow_blank: true
     disallow_inline_scripts: false
   Rubocop:
diff --git a/app/controllers/stories_controller.rb b/app/controllers/stories_controller.rb
index bc54bf566..e4112c56d 100644
--- a/app/controllers/stories_controller.rb
+++ b/app/controllers/stories_controller.rb
@@ -205,6 +205,7 @@ class StoriesController < ApplicationController
     return if performed?
 
     set_surrogate_key_header "articles-user-#{@user.id}"
+    set_json_ld
     render template: "users/show"
   end
 
@@ -330,4 +331,58 @@ class StoriesController < ApplicationController
   def assign_classified_listings
     @classified_listings = ClassifiedListing.where(published: true).select(:title, :category, :slug, :bumped_at)
   end
+
+  def set_json_ld
+    @user_json_ld = {
+      "@context": "http://schema.org",
+      "@type": "Person",
+      "mainEntityOfPage": {
+        "@type": "WebPage",
+        "@id": URL.user(@user)
+      },
+      "url": URL.user(@user),
+      "sameAs": [],
+      "image": ProfileImage.new(@user).get(width: 320),
+      "name": @user.name,
+      "email": "",
+      "jobTitle": "",
+      "description": @user.summary.presence || ["404 bio not found"].sample,
+      "disambiguatingDescription": [],
+      "worksFor": [
+        {
+          "@type": "Organization"
+        },
+      ],
+      "alumniOf": ""
+    }
+    set_user_profile_json_ld
+    set_user_same_as_json_ld
+  end
+
+  def set_user_profile_json_ld
+    @user_json_ld[:disambiguatingDescription].append(@user.mostly_work_with) if @user.mostly_work_with.present?
+    @user_json_ld[:disambiguatingDescription].append(@user.currently_hacking_on) if @user.currently_hacking_on.present?
+    @user_json_ld[:disambiguatingDescription].append(@user.currently_learning) if @user.currently_learning.present?
+    @user_json_ld[:worksFor][0][:employer_name] = @user.employer_name if @user.employer_name.present?
+    @user_json_ld[:worksFor][0][:employer_url] = @user.employer_url if @user.employer_url.present?
+    @user_json_ld[:alumniOf] = @user.education if @user.education.present?
+    @user_json_ld[:email] = @user.email if @user.email_public
+    @user_json_ld[:jobTitle] = @user.employment_title if @user.employment_title.present?
+    @user_json_ld[:sameAs].append(@user.twitter_username) if @user.twitter_username.present?
+    @user_json_ld[:sameAs].append(@user.github_username) if @user.github_username.present?
+  end
+
+  def set_user_same_as_json_ld
+    @user_json_ld[:sameAs].append(@user.mastodon_url) if @user.mastodon_url.present?
+    @user_json_ld[:sameAs].append(@user.facebook_url) if @user.facebook_url.present?
+    @user_json_ld[:sameAs].append(@user.linkedin_url) if @user.linkedin_url.present?
+    @user_json_ld[:sameAs].append(@user.behance_url) if @user.behance_url.present?
+    @user_json_ld[:sameAs].append(@user.stackoverflow_url) if @user.stackoverflow_url.present?
+    @user_json_ld[:sameAs].append(@user.dribbble_url) if @user.dribbble_url.present?
+    @user_json_ld[:sameAs].append(@user.medium_url) if @user.medium_url.present?
+    @user_json_ld[:sameAs].append(@user.gitlab_url) if @user.gitlab_url.present?
+    @user_json_ld[:sameAs].append(@user.instagram_url) if @user.instagram_url.present?
+    @user_json_ld[:sameAs].append(@user.twitch_username) if @user.twitch_username.present?
+    @user_json_ld[:sameAs].append(@user.website_url) if @user.website_url.present?
+  end
 end
diff --git a/app/views/articles/_video_player.html.erb b/app/views/articles/_video_player.html.erb
index e38640587..0021c91d8 100644
--- a/app/views/articles/_video_player.html.erb
+++ b/app/views/articles/_video_player.html.erb
@@ -1,16 +1,22 @@
-<div itemscope itemtype="http://schema.org/VideoObject" class="video-player-header">
-  <% if meta_tags %>
-    <meta itemprop="uploadDate" content="<%= article.published_at %>" />
-    <meta itemprop="name" content="<%= article.title %>" />
-    <meta itemprop="description" content="<%= article.description %>" />
-    <meta itemprop="thumbnailUrl" content="<%= cloudinary(article.video_thumbnail_url, 880) %>" />
-    <meta itemprop="contentUrl" content="<%= article.video_source_url %>" />
-    <% minutes, seconds = article.video_duration_in_minutes.split(":") %>
-    <meta itemprop="duration" content="<%= format("PT%<minutes>sM%<seconds>sS", minutes: minutes, seconds: seconds) %>" />
-    <div id="video-player-source" data-source="<%= article.video_source_url %>"></div>
-  <% end %>
+<div class="video-player-header">
+  <% minutes, seconds = article.video_duration_in_minutes.split(":") %>
+  <div id="video-player-source" data-source="<%= article.video_source_url %>"></div>
   <script src="//content.jwplatform.com/libraries/b1zWy2iv.js" async></script>
   <div id="video-player-<%= article.id %>" class="video-player"></div>
+
+  <script type="application/ld+json">
+    {
+      "@context": "https://schema.org",
+      "@type": "VideoObject",
+      "url": "<%= article.video_source_url %>",
+      "uploadDate": "<%= article.published_at&.rfc3339 %>",
+      "name": "<%= article.title %>",
+      "description": "<%= article.description %>",
+      "thumbnailUrl": "<%= cloudinary(article.video_thumbnail_url, 880) %>",
+      "contentUrl": "<%= article.video_source_url %>",
+      "duration": "<%= format("PT%<minutes>sM%<seconds>sS", minutes: minutes, seconds: seconds) %>"
+    }
+  </script>
 </div>
 
 <script type="text/javascript" async>
diff --git a/app/views/articles/show.html.erb b/app/views/articles/show.html.erb
index 27e102fa8..90c65fc32 100644
--- a/app/views/articles/show.html.erb
+++ b/app/views/articles/show.html.erb
@@ -31,6 +31,40 @@
     </script>
   <% end %>
 
+<script type="application/ld+json">
+  {
+    "@context": "http://schema.org",
+    "@type": "Article",
+    "mainEntityOfPage": {
+      "@type": "WebPage",
+      "@id": "<%= article_url(@article) %>"
+    },
+    "url": "<%= article_url(@article) %>",
+    "image": "<%= article_social_image_url(@article) %>",
+    "publisher": {
+      "@context": "http://schema.org",
+      "@type": "Organization",
+      "name": "<%= community_qualified_name %>",
+      "logo": {
+        "@context": "http://schema.org",
+        "@type": "ImageObject",
+        "url": "<%= cloudinary(SiteConfig.logo_png, 192, "png") %>",
+        "width": "192",
+        "height": "192"
+      }
+    },
+    "headline": "<%= @article.title %>",
+    "author": {
+      "@context": "http://schema.org",
+      "@type": "Person",
+      "url": "<%= user_url(@user) %>",
+      "name": "<%= @user.name %>"
+    },
+    "datePublished": "<%= @article.published_timestamp %>",
+    "dateModified": "<%= @article.edited_at&.iso8601 || @article.published_timestamp %>"
+  }
+</script>
+
   <% if @article.processed_html.include? "runkit-element" %>
     <%= javascript_include_tag "https://embed.runkit.com" %>
   <% end %>
@@ -85,17 +119,7 @@
     <% if @article.video_state == "PROGRESSING" %>
       <h1 style="text-align:center;">⏳ Video Transcoding In Progress ⏳</h1>
     <% end %>
-    <article itemscope itemtype="http://schema.org/Article" itemprop="mainEntity">
-      <meta itemprop="url" content="<%= article_url(@article) %>">
-      <meta itemprop="image" content="<%= article_social_image_url(@article) %>">
-      <div itemprop="publisher" itemscope itemtype="https://schema.org/Organization">
-        <div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject">
-          <meta itemprop="url" content="<%= cloudinary(SiteConfig.logo_png, 192, "png") %>">
-          <meta itemprop="width" content="192">
-          <meta itemprop="height" content="192">
-        </div>
-        <meta itemprop="name" content="<%= community_qualified_name %>">
-      </div>
+    <article>
       <section>
         <% if !@article.published %>
           <a href="<%= @article.path %>/edit" class="unpublished">
@@ -120,15 +144,14 @@
             </div>
           </a>
         <% end %>
-        <h1 class="<%= @article.title_length_classification %>" itemprop="name headline">
+        <h1 class="<%= @article.title_length_classification %>">
           <%= @article.title %>
         </h1>
         <h3>
-          <span itemprop="author" itemscope itemtype="http://schema.org/Person">
-            <meta itemprop="url" content="<%= user_url(@user) %>">
+          <span>
             <a href="/<%= @user.username %>" class="author">
               <img class="profile-pic" src="<%= ProfileImage.new(@user).get(width: 50) %>" alt="<%= @user.username %> profile image" />
-              <span itemprop="name"><%= @user.name %></span>
+              <span><%= @user.name %></span>
             </a>
           </span>
           <% if @user.twitter_username.present? %>
@@ -138,7 +161,7 @@
             <a href="http://github.com/<%= @user.github_username %>"><%= image_tag_or_inline_svg_tag "github", width: 18, height: 18 %></a>
           <% end %>
           <% if @article.published_timestamp.present? %>
-            <time itemprop="datePublished" datetime="<%= @article.published_timestamp %>"><%= @article.readable_publish_date %></time>
+            <time datetime="<%= @article.published_timestamp %>"><%= @article.readable_publish_date %></time>
           <% end %>
           <% if @second_user.present? %>
             <em>with <b><a href="<%= @second_user.path %>"><%= @second_user.name %></a></b></em>
@@ -147,7 +170,7 @@
             <em> and <b><a href="<%= @third_user.path %>"><%= @third_user.name %></a></b></em>
           <% end %>
           <% if should_show_updated_on?(@article) %>
-            <span><em>Updated on <time itemprop="dateModified" datetime="<%= @article.edited_at&.utc&.iso8601 %>"><%= @article.edited_at&.strftime("%b %d, %Y") %></time></em></span>
+            <span><em>Updated on <time datetime="<%= @article.edited_at&.utc&.iso8601 %>"><%= @article.edited_at&.strftime("%b %d, %Y") %></time></em></span>
           <% elsif should_show_crossposted_on?(@article) %>
             <span>
               <em>
@@ -179,7 +202,7 @@
                    articles: @collection_articles,
                    position: :top %>
       <% end %>
-      <div class="body" data-article-id="<%= @article.id %>" id="article-body" itemprop="articleBody">
+      <div class="body" data-article-id="<%= @article.id %>" id="article-body">
         <%= @article.processed_html.html_safe %>
       </div>
       <% if @article.body_markdown && @article.body_markdown.size > 900 && @collection %>
diff --git a/app/views/users/_profile_header.html.erb b/app/views/users/_profile_header.html.erb
index 3ec72d827..02cb70751 100644
--- a/app/views/users/_profile_header.html.erb
+++ b/app/views/users/_profile_header.html.erb
@@ -7,23 +7,38 @@
   .user-profile-follow-button {
     border: 1px solid <%= user_colors(@user)[:text] %> !important;
   }
-
   <% end %>
 </style>
-<div class="user-profile-header" style="<%= user_colors_style(@user) %>" itemscope itemtype="http://schema.org/Person" itemprop="mainEntity">
-  <meta itemprop="url" content="https://dev.to/<%= @user.username %>">
+
+<script type="application/ld+json">
+  {
+    "@context": "http://schema.org",
+    "@type": "Organization",
+    "mainEntityOfPage": {
+      "@type": "WebPage",
+      "@id": "<%= user_url(@user) %>"
+    },
+    "url": "<%= user_url(@user) %>",
+    "image": "<%= ProfileImage.new(@user).get(width: 320) %>",
+    "name": "<%= sanitize @user.name %>",
+    "description": "<%= sanitize(@user.summary.presence || "404 bio not found") %>"
+  }
+</script>
+
+<div class="user-profile-header" style="<%= user_colors_style(@user) %>">
+  <a href="<%= user_url(@user) %>"></a>
   <div class="user-profile-header-container">
     <div class="profile-pic-wrapper">
-      <img class="profile-pic" src="<%= ProfileImage.new(@user).get(width: 320) %>" itemprop="image" alt="<%= @user.username %> profile" style="border-color:<%= user_colors(@user)[:bg] %>;background:<%= user_colors(@user)[:bg] %>" />
+      <img class="profile-pic" src="<%= ProfileImage.new(@user).get(width: 320) %>" alt="<%= @user.username %> profile" style="border-color:<%= user_colors(@user)[:bg] %>;background:<%= user_colors(@user)[:bg] %>" />
     </div>
     <div class="profile-details">
       <h1 style="color:<%= HexComparer.new([user_colors(@user)[:bg], user_colors(@user)[:text]]).brightness(0.78) %>">
-        <span itemprop="name"><%= sanitize @user.name %></span>
+        <span><%= sanitize @user.name %></span>
         <span class="user-profile-follow-button-wrapper">
           <button id="user-follow-butt" class="cta follow-action-button user-profile-follow-button" style="color:<%= user_colors(@user)[:text] %>;background-color:<%= user_colors(@user)[:bg] %>" data-info='{"id":<%= @user.id %>,"className":"<%= @user.class.name %>"}'>&nbsp;</button>
         </span>
       </h1>
-      <p class="profile-description" itemprop="description">
+      <p class="profile-description">
         <%= sanitize(@user.summary.presence || "404 bio not found") %>
       </p>
       <style>
diff --git a/app/views/users/show.html.erb b/app/views/users/show.html.erb
index 7420e1583..4d684ba2e 100644
--- a/app/views/users/show.html.erb
+++ b/app/views/users/show.html.erb
@@ -24,15 +24,20 @@
     }
     <% end %>
   </style>
-  <div class="user-profile-header" style="<%= user_colors_style(@user) %>" itemscope itemtype="http://schema.org/Person" itemprop="mainEntity">
-    <meta itemprop="url" content="https://dev.to/<%= @user.username %>">
+
+<script type="application/ld+json">
+  <%= @user_json_ld.to_json.html_safe %>
+</script>
+
+  <div class="user-profile-header" style="<%= user_colors_style(@user) %>">
+    <a href="https://dev.to/<%= user_url(@user) %>"></a>
     <div class="user-profile-header-container">
       <div class="profile-pic-wrapper">
-        <img class="profile-pic" src="<%= ProfileImage.new(@user).get(width: 320) %>" itemprop="image" alt="<%= @user.username %> profile" style="border-color:<%= user_colors(@user)[:bg] %>;background:<%= user_colors(@user)[:bg] %>" />
+        <img class="profile-pic" src="<%= ProfileImage.new(@user).get(width: 320) %>" alt="<%= @user.username %> profile" style="border-color:<%= user_colors(@user)[:bg] %>;background:<%= user_colors(@user)[:bg] %>" />
       </div>
       <div class="profile-details">
         <h1>
-          <span itemprop="name"><%= @user.name %><%= render "shared/pro_checkmark", style: nil, width: nil %></span>
+          <span><%= @user.name %><%= render "shared/pro_checkmark", style: nil, width: nil %></span>
           <span class="user-profile-follow-button-wrapper">
             <button id="user-follow-butt" class="cta follow-action-button user-profile-follow-button" style="color:<%= user_colors(@user)[:text] %>;background-color:<%= user_colors(@user)[:bg] %>" data-info='{"id":<%= @user.id %>,"className":"<%= @user.class.name %>"}'>&nbsp;</button>
           </span>
@@ -44,7 +49,7 @@
             </span>
           <% end %>
         </h1>
-        <p class="profile-description" itemprop="description">
+        <p class="profile-description">
           <%= @user.summary.presence || ["404 bio not found"].sample %>
         </p>
         <style>
diff --git a/spec/requests/articles/articles_show_spec.rb b/spec/requests/articles/articles_show_spec.rb
new file mode 100644
index 000000000..b1cad6935
--- /dev/null
+++ b/spec/requests/articles/articles_show_spec.rb
@@ -0,0 +1,40 @@
+require "rails_helper"
+
+RSpec.describe "ArticlesShow", type: :request do
+  let_it_be(:user) { create(:user) }
+  let_it_be(:organization) { create(:organization) }
+  let_it_be(:organization_article) { create(:article, organization_id: organization.id) }
+  let_it_be(:article, reload: true) { create(:article, user: user, published: true) }
+
+  describe "GET /:slug (articles)" do
+    before do
+      get article.path
+    end
+
+    it "returns a 200 status when navigating to the article's page" do
+      expect(response).to have_http_status(:ok)
+    end
+
+    it "renders the proper title" do
+      expect(response.body).to include CGI.escapeHTML(article.title)
+    end
+
+    it "renders the proper published at date" do
+      expect(response.body).to include CGI.escapeHTML(article.readable_publish_date)
+    end
+
+    it "renders the proper modified at date" do
+      article.update(edited_at: Time.zone.now)
+      expect(response.body).to include CGI.escapeHTML(article.edited_at.strftime("%b %d, %Y"))
+    end
+
+    it "renders the proper author" do
+      expect(response.body).to include CGI.escapeHTML(article.cached_user_username)
+    end
+
+    it "renders the proper organization for an article when one is present" do
+      get organization.path
+      expect(response.body).to include CGI.escapeHTML(organization_article.title)
+    end
+  end
+end
diff --git a/spec/requests/articles/video_player_show_spec.rb b/spec/requests/articles/video_player_show_spec.rb
new file mode 100644
index 000000000..8c2c1cf1c
--- /dev/null
+++ b/spec/requests/articles/video_player_show_spec.rb
@@ -0,0 +1,37 @@
+require "rails_helper"
+
+RSpec.describe "VideoPlayerShow", type: :request do
+  let_it_be(:user) { create(:user) }
+  let_it_be(:video_article) { create(:article, user: user) }
+
+  describe "GET /:slug (video articles)" do
+    before do
+      video_article.update_columns(video: "video", video_source_url: "video", title: "A Video")
+      get video_article.path
+    end
+
+    it "returns a 200 status when navigating to the video article's page" do
+      expect(response).to have_http_status(:ok)
+    end
+
+    it "renders the proper title" do
+      expect(response.body).to include CGI.escapeHTML(video_article.title)
+    end
+
+    it "renders the proper description" do
+      expect(response.body).to include CGI.escapeHTML(video_article.description)
+    end
+
+    it "renders the proper video url" do
+      expect(response.body).to include CGI.escapeHTML(video_article.video_source_url)
+    end
+
+    it "renders the proper published at date" do
+      expect(response.body).to include CGI.escapeHTML(video_article.readable_publish_date)
+    end
+
+    it "renders the proper author" do
+      expect(response.body).to include CGI.escapeHTML(video_article.cached_user_username)
+    end
+  end
+end
diff --git a/spec/requests/user/user_show_spec.rb b/spec/requests/user/user_show_spec.rb
new file mode 100644
index 000000000..bd4b068c7
--- /dev/null
+++ b/spec/requests/user/user_show_spec.rb
@@ -0,0 +1,52 @@
+require "rails_helper"
+
+RSpec.describe "UserShow", type: :request do
+  let_it_be(:user) { create(:user, email_public: true, currently_hacking_on: "JSON-LD", education: "DEV University") }
+
+  describe "GET /:slug (user)" do
+    before do
+      user.update_columns(employment_title: "SEO", employer_name: "DEV", linkedin_url: "www.linkedin.com/company/example/")
+      get user.path
+    end
+
+    it "returns a 200 status when navigating to the user's page" do
+      expect(response).to have_http_status(:ok)
+    end
+
+    it "renders the proper username for a user" do
+      expect(response.body).to include CGI.escapeHTML(user.username)
+    end
+
+    it "renders the proper bio for a user" do
+      expect(response.body).to include CGI.escapeHTML(user.summary)
+    end
+
+    it "renders the proper education for a user" do
+      expect(response.body).to include CGI.escapeHTML(user.education)
+    end
+
+    it "renders the proper currently hacking on info for a user" do
+      expect(response.body).to include CGI.escapeHTML(user.currently_hacking_on)
+    end
+
+    it "renders the proper job title for a user" do
+      expect(response.body).to include CGI.escapeHTML(user.employment_title)
+    end
+
+    it "renders the proper employer name for a user" do
+      expect(response.body).to include CGI.escapeHTML(user.employer_name)
+    end
+
+    it "renders the proper linkedin url for a user" do
+      expect(response.body).to include CGI.escapeHTML(user.linkedin_url)
+    end
+
+    it "renders the proper additional username for a user when one is present" do
+      expect(response.body).to include CGI.escapeHTML(user.github_username)
+    end
+
+    it "renders the proper email for a user when one is public and present" do
+      expect(response.body).to include CGI.escapeHTML(user.email)
+    end
+  end
+end