diff --git a/app/assets/javascripts/initializers/initializeDisplayAdVisibility.js b/app/assets/javascripts/initializers/initializeDisplayAdVisibility.js
index 6462334a4..103a80e04 100644
--- a/app/assets/javascripts/initializers/initializeDisplayAdVisibility.js
+++ b/app/assets/javascripts/initializers/initializeDisplayAdVisibility.js
@@ -37,7 +37,7 @@ function trackAdImpression(adBox) {
   };
 
   window
-    .fetch('/display_ad_events', {
+    .fetch('/billboard_events', {
       method: 'POST',
       headers: {
         'X-CSRF-Token': csrfToken,
@@ -70,7 +70,7 @@ function trackAdClick(adBox) {
       category: adBox.dataset.categoryClick,
     },
   };
-  window.fetch('/display_ad_events', {
+  window.fetch('/billboard_events', {
     method: 'POST',
     headers: {
       'X-CSRF-Token': csrfToken,
diff --git a/app/controllers/display_ad_events_controller.rb b/app/controllers/billboard_events_controller.rb
similarity index 94%
rename from app/controllers/display_ad_events_controller.rb
rename to app/controllers/billboard_events_controller.rb
index 229d786b1..041034714 100644
--- a/app/controllers/display_ad_events_controller.rb
+++ b/app/controllers/billboard_events_controller.rb
@@ -1,4 +1,4 @@
-class DisplayAdEventsController < ApplicationMetalController
+class BillboardEventsController < ApplicationMetalController
   include ActionController::Head
   # No policy needed. All views are for all users
 
diff --git a/app/javascript/packs/billboardAfterRenderActions.js b/app/javascript/packs/billboardAfterRenderActions.js
index 4c6d73ef1..14a5478b9 100644
--- a/app/javascript/packs/billboardAfterRenderActions.js
+++ b/app/javascript/packs/billboardAfterRenderActions.js
@@ -68,7 +68,7 @@ function trackAdImpression(adBox) {
   };
 
   window
-    .fetch('/display_ad_events', {
+    .fetch('/billboard_events', {
       method: 'POST',
       headers: {
         'X-CSRF-Token': csrfToken,
@@ -103,7 +103,7 @@ function trackAdClick(adBox) {
     },
   };
 
-  window.fetch('/display_ad_events', {
+  window.fetch('/billboard_events', {
     method: 'POST',
     headers: {
       'X-CSRF-Token': csrfToken,
diff --git a/config/routes.rb b/config/routes.rb
index 7e898f004..3937f22ab 100644
--- a/config/routes.rb
+++ b/config/routes.rb
@@ -147,7 +147,9 @@ Rails.application.routes.draw do
     resources :poll_votes, only: %i[show create]
     resources :poll_skips, only: [:create]
     resources :profile_pins, only: %i[create update]
-    resources :display_ad_events, only: [:create]
+    # temporary keeping both routes while transitioning (renaming) display_ads => billboards
+    resources :display_ad_events, only: [:create], controller: :billboard_events
+    resources :billboard_events, only: [:create]
     resources :badges, only: [:index]
     resources :user_blocks, param: :blocked_id, only: %i[show create destroy]
     resources :podcasts, only: %i[new create]
diff --git a/spec/requests/display_ad_events_spec.rb b/spec/requests/billboard_events_spec.rb
similarity index 87%
rename from spec/requests/display_ad_events_spec.rb
rename to spec/requests/billboard_events_spec.rb
index 3a90e0a8a..ef7930f61 100644
--- a/spec/requests/display_ad_events_spec.rb
+++ b/spec/requests/billboard_events_spec.rb
@@ -1,18 +1,18 @@
 require "rails_helper"
 
-RSpec.describe "DisplayAdEvents" do
+RSpec.describe "BillboardEvents" do
   let(:user) { create(:user, :trusted) }
   let(:organization) { create(:organization) }
   let(:display_ad) { create(:display_ad, organization_id: organization.id) }
 
-  describe "POST /display_ad_events", throttled_call: true do
+  describe "POST /billboard_events", throttled_call: true do
     context "when user signed in" do
       before do
         sign_in user
       end
 
       it "creates a display ad click event" do
-        post "/display_ad_events", params: {
+        post "/billboard_events", params: {
           display_ad_event: {
             display_ad_id: display_ad.id,
             context_type: DisplayAdEvent::CONTEXT_TYPE_HOME,
@@ -23,7 +23,7 @@ RSpec.describe "DisplayAdEvents" do
       end
 
       it "creates a display ad impression event" do
-        post "/display_ad_events", params: {
+        post "/billboard_events", params: {
           display_ad_event: {
             display_ad_id: display_ad.id,
             context_type: DisplayAdEvent::CONTEXT_TYPE_HOME,
@@ -39,7 +39,7 @@ RSpec.describe "DisplayAdEvents" do
         create_list(:display_ad_event, 4, impression_params)
 
         post(
-          "/display_ad_events",
+          "/billboard_events",
           params: { display_ad_event: ad_event_params.merge(category: DisplayAdEvent::CATEGORY_CLICK) },
         )
 
@@ -47,7 +47,7 @@ RSpec.describe "DisplayAdEvents" do
       end
 
       it "assigns event to current user" do
-        post "/display_ad_events", params: {
+        post "/billboard_events", params: {
           display_ad_event: {
             display_ad_id: display_ad.id,
             context_type: DisplayAdEvent::CONTEXT_TYPE_HOME,
@@ -58,7 +58,7 @@ RSpec.describe "DisplayAdEvents" do
       end
 
       it "uses a ThrottledCall for data updates" do
-        post "/display_ad_events", params: {
+        post "/billboard_events", params: {
           display_ad_event: {
             display_ad_id: display_ad.id,
             context_type: DisplayAdEvent::CONTEXT_TYPE_HOME,