diff --git a/app/assets/javascripts/initializers/initializeBaseTracking.js.erb b/app/assets/javascripts/initializers/initializeBaseTracking.js.erb
index cdf3a748e..ec445fc3d 100644
--- a/app/assets/javascripts/initializers/initializeBaseTracking.js.erb
+++ b/app/assets/javascripts/initializers/initializeBaseTracking.js.erb
@@ -130,39 +130,6 @@ function trackCustomImpressions() {
     var isBot = /bot|google|baidu|bing|msn|duckduckbot|teoma|slurp|yandex/i.test(navigator.userAgent) // is crawler
     var windowBigEnough =  window.innerWidth > 1023
 
-    // Sidebar HTML variant tracking
-    var stickyNav = document.getElementById('article-show-primary-sticky-nav');
-    var sidebarHTMLVariant = document.getElementById('html-variant-article-show-sidebar');
-    if (sidebarHTMLVariant && ArticleElement && tokenMeta && !isBot && windowBigEnough) {
-      var dataBody = {
-        html_variant_id: sidebarHTMLVariant.dataset.variantId,
-        article_id: ArticleElement.dataset.articleId,
-      };
-      var csrfToken = tokenMeta.getAttribute('content');
-      trackHTMLVariantTrial(dataBody, csrfToken)
-      var successLinks = stickyNav.querySelectorAll('a,button'); //track all links and button clicks within nav
-      for(var i = 0; i < successLinks.length; i++)
-      {
-        successLinks[i].addEventListener('click', function() { trackHtmlVariantSuccess(dataBody, csrfToken) });
-      }
-    }
-
-    // Below article HTML variant tracking
-    var belowArticleHTMLVariant = document.getElementById('html-variant-article-show-below-article');
-    if (belowArticleHTMLVariant && ArticleElement && tokenMeta && !isBot && windowBigEnough) {
-      var dataBody = {
-        html_variant_id: belowArticleHTMLVariant.dataset.variantId,
-        article_id: ArticleElement.dataset.articleId,
-      };
-      var csrfToken = tokenMeta.getAttribute('content');
-      trackHTMLVariantTrial(dataBody, csrfToken)
-      var successLinks = belowArticleHTMLVariant.querySelectorAll('a,button'); //track all links and button clicks within nav
-      for(var i = 0; i < successLinks.length; i++)
-      {
-        successLinks[i].addEventListener('click', function() { trackHtmlVariantSuccess(dataBody, csrfToken) });
-      }
-    }
-
     // page view
     if (ArticleElement && tokenMeta && !isBot) {
       // See https://github.com/forem/forem/blob/main/app/controllers/page_views_controller.rb
@@ -197,33 +164,6 @@ function trackCustomImpressions() {
   }, 1800)
 }
 
-function trackHTMLVariantTrial(dataBody, csrfToken) {
-  var randomNumber = Math.floor(Math.random() * 10); // 1 in 10; Only track 1 in 10 impressions
-  if (randomNumber === 1) {
-    window.fetch('/html_variant_trials', {
-      method: 'POST',
-      headers: {
-        'X-CSRF-Token': csrfToken,
-        'Content-Type': 'application/json',
-      },
-      body: JSON.stringify(dataBody),
-      credentials: 'same-origin',
-    });
-  }
-}
-
-function trackHtmlVariantSuccess(dataBody, csrfToken) {
-  window.fetch('/html_variant_successes', {
-    method: 'POST',
-    headers: {
-      'X-CSRF-Token': csrfToken,
-      'Content-Type': 'application/json',
-    },
-    body: JSON.stringify(dataBody),
-    credentials: 'same-origin',
-  })
-}
-
 function trackPageView(dataBody, csrfToken) {
   window.fetch('/page_views', {
     method: 'POST',
diff --git a/app/controllers/admin/html_variants_controller.rb b/app/controllers/admin/html_variants_controller.rb
index 6617cafda..578e6d57c 100644
--- a/app/controllers/admin/html_variants_controller.rb
+++ b/app/controllers/admin/html_variants_controller.rb
@@ -5,12 +5,10 @@ module Admin
     def index
       relation = if params[:state] == "mine"
                    current_user.html_variants.order(created_at: :desc)
-                 elsif params[:state] == "admin"
-                   HtmlVariant.where(published: true, approved: false).order(created_at: :desc)
-                 elsif params[:state].present?
-                   HtmlVariant.where(published: true, approved: true, group: params[:state]).order(success_rate: :desc)
+                 elsif params[:state].present? && params[:state] != "admin"
+                   HtmlVariant.where(published: true, approved: true, group: params[:state]).order(created_at: :desc)
                  else
-                   HtmlVariant.where(published: true, approved: true).order(success_rate: :desc)
+                   HtmlVariant.where(published: true, approved: true).order(created_at: :desc)
                  end
 
       @html_variants = relation.includes(:user).page(params[:page]).per(30)
diff --git a/app/controllers/html_variant_successes_controller.rb b/app/controllers/html_variant_successes_controller.rb
deleted file mode 100644
index 88343cd96..000000000
--- a/app/controllers/html_variant_successes_controller.rb
+++ /dev/null
@@ -1,8 +0,0 @@
-class HtmlVariantSuccessesController < ApplicationMetalController
-  include ActionController::Head
-
-  def create
-    HtmlVariantSuccess.create(html_variant_id: params[:html_variant_id], article_id: params[:article_id])
-    head :ok
-  end
-end
diff --git a/app/controllers/html_variant_trials_controller.rb b/app/controllers/html_variant_trials_controller.rb
deleted file mode 100644
index aeb1a1a4d..000000000
--- a/app/controllers/html_variant_trials_controller.rb
+++ /dev/null
@@ -1,8 +0,0 @@
-class HtmlVariantTrialsController < ApplicationMetalController
-  include ActionController::Head
-
-  def create
-    HtmlVariantTrial.create!(html_variant_id: params[:html_variant_id], article_id: params[:article_id])
-    head :ok
-  end
-end
diff --git a/app/controllers/pages_controller.rb b/app/controllers/pages_controller.rb
index dd916a064..22ed7bfe7 100644
--- a/app/controllers/pages_controller.rb
+++ b/app/controllers/pages_controller.rb
@@ -23,7 +23,6 @@ class PagesController < ApplicationController
   end
 
   def badge
-    @html_variant = HtmlVariant.find_for_test([], "badge_landing_page")
     render layout: false
     set_surrogate_key_header "badge_page"
   end
diff --git a/app/models/article.rb b/app/models/article.rb
index 3e37365ff..0f791081e 100644
--- a/app/models/article.rb
+++ b/app/models/article.rb
@@ -104,8 +104,6 @@ class Article < ApplicationRecord
   has_many :context_notifications, as: :context, inverse_of: :context, dependent: :delete_all
   has_many :context_notifications_published, -> { where(context_notifications: { action: "Published" }) },
            as: :context, inverse_of: :context, class_name: "ContextNotification"
-  has_many :html_variant_successes, dependent: :nullify
-  has_many :html_variant_trials, dependent: :nullify
   has_many :notification_subscriptions, as: :notifiable, inverse_of: :notifiable, dependent: :delete_all
   has_many :notifications, as: :notifiable, inverse_of: :notifiable, dependent: :delete_all
   has_many :page_views, dependent: :delete_all
diff --git a/app/models/html_variant.rb b/app/models/html_variant.rb
index 95b450915..4d7bd4282 100644
--- a/app/models/html_variant.rb
+++ b/app/models/html_variant.rb
@@ -5,15 +5,11 @@ class HtmlVariant < ApplicationRecord
 
   belongs_to :user, optional: true
 
-  has_many :html_variant_successes, dependent: :destroy
-  has_many :html_variant_trials, dependent: :destroy
-
   before_validation :strip_whitespace
 
   validates :group, inclusion: { in: GROUP_NAMES }
   validates :html, presence: true
   validates :name, uniqueness: true
-  validates :success_rate, presence: true
 
   validate  :no_edits
 
@@ -21,35 +17,6 @@ class HtmlVariant < ApplicationRecord
 
   scope :relevant, -> { where(approved: true, published: true) }
 
-  def calculate_success_rate!
-    # x10 because we only capture every 10th
-    self.success_rate = html_variant_successes.size.to_f / (html_variant_trials.size * 10.0)
-    save!
-  end
-
-  class << self
-    def find_for_test(tags = [], group = "article_show_below_article_cta")
-      tags_array = tags + ["", nil]
-      if rand(10) == 1 # 10% return completely random
-        find_random_for_test(tags_array, group)
-      else # 90% chance return one of the top posts
-        find_top_for_test(tags_array, group)
-      end
-    end
-
-    private
-
-    def find_top_for_test(tags_array, group)
-      where(group: group, approved: true, published: true, target_tag: tags_array)
-        .order(success_rate: :desc).limit(rand(1..20)).sample
-    end
-
-    def find_random_for_test(tags_array, group)
-      where(group: group, approved: true, published: true, target_tag: tags_array)
-        .order(Arel.sql("RANDOM()")).first
-    end
-  end
-
   private
 
   def no_edits
diff --git a/app/models/html_variant_success.rb b/app/models/html_variant_success.rb
deleted file mode 100644
index 93b55353c..000000000
--- a/app/models/html_variant_success.rb
+++ /dev/null
@@ -1,4 +0,0 @@
-class HtmlVariantSuccess < ApplicationRecord
-  belongs_to :html_variant
-  belongs_to :article, optional: true
-end
diff --git a/app/models/html_variant_trial.rb b/app/models/html_variant_trial.rb
deleted file mode 100644
index 468a0530e..000000000
--- a/app/models/html_variant_trial.rb
+++ /dev/null
@@ -1,4 +0,0 @@
-class HtmlVariantTrial < ApplicationRecord
-  belongs_to :html_variant
-  belongs_to :article, optional: true
-end
diff --git a/app/views/articles/_actions.html.erb b/app/views/articles/_actions.html.erb
index 52baac7de..e8b0cda9c 100644
--- a/app/views/articles/_actions.html.erb
+++ b/app/views/articles/_actions.html.erb
@@ -29,13 +29,13 @@
         </button>
       <% else %>
         <%= render partial: "articles/reaction_button",
-                  locals: {
-                    category: :unicorn,
-                    description: t("views.reactions.unicorn.title"),
-                    image_path: "unicorn.svg",
-                    image_active_path: "unicorn-filled.svg",
-                    aria_label: t("views.reactions.unicorn.aria_label")
-                  } %>
+                   locals: {
+                     category: :unicorn,
+                     description: t("views.reactions.unicorn.title"),
+                     image_path: "unicorn.svg",
+                     image_active_path: "unicorn-filled.svg",
+                     aria_label: t("views.reactions.unicorn.aria_label")
+                   } %>
       <% end %>
 
       <%= render partial: "articles/reaction_button",
@@ -116,14 +116,3 @@
     </div>
   </div>
 </div>
-
-<% if !user_signed_in? && @article.body_markdown.size > 900 %>
-  <% cache("below-article-html-variant-#{rand(20)}", expires_in: 8.hours) do %>
-    <% @html_variant = HtmlVariant.find_for_test(@article.cached_tag_list_array, "article_show_below_article_cta") %>
-    <% if @html_variant %>
-      <div class="html-variant-wrapper" id="html-variant-article-show-below-article" data-variant-id="<%= @html_variant.id %>">
-        <%= @html_variant.html.html_safe %>
-      </div>
-    <% end %>
-  <% end %>
-<% end %>
diff --git a/app/workers/html_variants/remove_old_data_worker.rb b/app/workers/html_variants/remove_old_data_worker.rb
deleted file mode 100644
index a7adcfb49..000000000
--- a/app/workers/html_variants/remove_old_data_worker.rb
+++ /dev/null
@@ -1,15 +0,0 @@
-module HtmlVariants
-  class RemoveOldDataWorker
-    include Sidekiq::Job
-
-    sidekiq_options queue: :low_priority, retry: 15
-
-    def perform
-      HtmlVariantTrial.delete_by("created_at < ?", 2.weeks.ago)
-      HtmlVariantSuccess.delete_by("created_at < ?", 2.weeks.ago)
-      HtmlVariant.find_each do |html_variant|
-        html_variant.calculate_success_rate! if html_variant.html_variant_successes.any?
-      end
-    end
-  end
-end
diff --git a/config/routes.rb b/config/routes.rb
index 32fdf3e2a..fa5742a01 100644
--- a/config/routes.rb
+++ b/config/routes.rb
@@ -122,8 +122,6 @@ Rails.application.routes.draw do
     resources :videos, only: %i[index create new]
     resources :video_states, only: [:create]
     resources :twilio_tokens, only: [:show]
-    resources :html_variant_trials, only: [:create]
-    resources :html_variant_successes, only: [:create]
     resources :tag_adjustments, only: %i[create destroy]
     resources :rating_votes, only: [:create]
     resources :page_views, only: %i[create update]
diff --git a/config/schedule.yml b/config/schedule.yml
index 7316e7b69..ddb3ec7ce 100644
--- a/config/schedule.yml
+++ b/config/schedule.yml
@@ -86,10 +86,6 @@ award_community_wellness_badges:
     - ""
     - award_community_wellness
     - ""
-remove_old_html_variant_data:
-  description: "Deletes old HTML variants (runs hourly on the 10th minute after the hour)"
-  cron: "10 * * * *"
-  class: "HtmlVariants::RemoveOldDataWorker"
 resave_supported_tags:
   description: "Resaves supported tags to recalculate scores (runs daily at 00:25 UTC)"
   cron: "25 0 * * *"
diff --git a/lib/data_update_scripts/20200910140109_cleanup_published_articles_with_duplicate_user_id_title_body_markdown.rb b/lib/data_update_scripts/20200910140109_cleanup_published_articles_with_duplicate_user_id_title_body_markdown.rb
index 0a938f6db..65d5ebf5f 100644
--- a/lib/data_update_scripts/20200910140109_cleanup_published_articles_with_duplicate_user_id_title_body_markdown.rb
+++ b/lib/data_update_scripts/20200910140109_cleanup_published_articles_with_duplicate_user_id_title_body_markdown.rb
@@ -65,15 +65,7 @@ module DataUpdateScripts
       # NotificationSubscription, Notification and RatingVote rows will be removed
       # Poll is ignored because it's related to the liquid tag inside the article, also user's can't use polls
       # TagAdjustment is ignored as there's likely no reason for article to have an adjustment moved over
-      models_with_a_direct_relation = [
-        HtmlVariantSuccess,
-        HtmlVariantSuccess,
-        HtmlVariantTrial,
-        PageView,
-      ]
-      models_with_a_direct_relation.each do |model_class|
-        model_class.where(article_id: articles_to_graft_ids).update_all(article_id: article_id)
-      end
+      PageView.where(article_id: articles_to_graft_ids).update_all(article_id: article_id)
 
       Comment
         .where(commentable_type: "Article", commentable_id: articles_to_graft_ids)
diff --git a/spec/factories/html_variant_successes.rb b/spec/factories/html_variant_successes.rb
deleted file mode 100644
index 258956db9..000000000
--- a/spec/factories/html_variant_successes.rb
+++ /dev/null
@@ -1,6 +0,0 @@
-FactoryBot.define do
-  factory :html_variant_success do
-    article
-    html_variant
-  end
-end
diff --git a/spec/models/article_spec.rb b/spec/models/article_spec.rb
index c128285ae..d472dfe59 100644
--- a/spec/models/article_spec.rb
+++ b/spec/models/article_spec.rb
@@ -23,8 +23,6 @@ RSpec.describe Article, type: :model do
     it { is_expected.to have_many(:comments).dependent(:nullify) }
     it { is_expected.to have_many(:context_notifications).dependent(:delete_all) }
     it { is_expected.to have_many(:mentions).dependent(:delete_all) }
-    it { is_expected.to have_many(:html_variant_successes).dependent(:nullify) }
-    it { is_expected.to have_many(:html_variant_trials).dependent(:nullify) }
     it { is_expected.to have_many(:notification_subscriptions).dependent(:delete_all) }
     it { is_expected.to have_many(:notifications).dependent(:delete_all) }
     it { is_expected.to have_many(:page_views).dependent(:delete_all) }
diff --git a/spec/models/html_variant_spec.rb b/spec/models/html_variant_spec.rb
index fdd9cd87d..a26acae7a 100644
--- a/spec/models/html_variant_spec.rb
+++ b/spec/models/html_variant_spec.rb
@@ -9,46 +9,12 @@ RSpec.describe HtmlVariant, type: :model do
 
       it { is_expected.to belong_to(:user).optional }
 
-      it { is_expected.to have_many(:html_variant_trials).dependent(:destroy) }
-      it { is_expected.to have_many(:html_variant_successes).dependent(:destroy) }
-
       it { is_expected.to validate_inclusion_of(:group).in_array(described_class::GROUP_NAMES) }
       it { is_expected.to validate_presence_of(:html) }
-      it { is_expected.to validate_presence_of(:success_rate) }
       it { is_expected.to validate_uniqueness_of(:name) }
     end
   end
 
-  it "calculates success rate" do
-    4.times { HtmlVariantTrial.create!(html_variant_id: html_variant.id) }
-    HtmlVariantSuccess.create!(html_variant_id: html_variant.id)
-
-    html_variant.calculate_success_rate!
-    expect(html_variant.success_rate).to eq(0.025)
-  end
-
-  it "finds for test without tag" do
-    html_variant.save!
-    expect(described_class.find_for_test.id).to eq(html_variant.id)
-  end
-
-  it "finds for test with tag given" do
-    html_variant.target_tag = "hello"
-    html_variant.save!
-    expect(described_class.find_for_test(["hello"]).id).to eq(html_variant.id)
-  end
-
-  it "does not find if different tag targeted" do
-    html_variant.target_tag = "different_tag_yolo"
-    html_variant.save!
-    expect(described_class.find_for_test(["hello"])).to be_nil
-  end
-
-  it "finds if no tag targeted and tag given" do
-    html_variant.update(target_tag: nil)
-    expect(described_class.find_for_test(["hello"]).id).to eq(html_variant.id)
-  end
-
   it "prefixes an image with cloudinary", cloudinary: true do
     html = "<div><img src='https://devimages.com/image.jpg' /></div>"
     html_variant.update(approved: false, html: html)
diff --git a/spec/models/html_variant_success_spec.rb b/spec/models/html_variant_success_spec.rb
deleted file mode 100644
index 0d84f1762..000000000
--- a/spec/models/html_variant_success_spec.rb
+++ /dev/null
@@ -1,6 +0,0 @@
-require "rails_helper"
-
-RSpec.describe HtmlVariantSuccess, type: :model do
-  it { is_expected.to belong_to(:html_variant) }
-  it { is_expected.to belong_to(:article).optional }
-end
diff --git a/spec/models/html_variant_trial_spec.rb b/spec/models/html_variant_trial_spec.rb
deleted file mode 100644
index 9f3c824ca..000000000
--- a/spec/models/html_variant_trial_spec.rb
+++ /dev/null
@@ -1,6 +0,0 @@
-require "rails_helper"
-
-RSpec.describe HtmlVariantTrial, type: :model do
-  it { is_expected.to belong_to(:html_variant) }
-  it { is_expected.to belong_to(:article).optional }
-end
diff --git a/spec/requests/html_variant_successes_spec.rb b/spec/requests/html_variant_successes_spec.rb
deleted file mode 100644
index 203c87427..000000000
--- a/spec/requests/html_variant_successes_spec.rb
+++ /dev/null
@@ -1,19 +0,0 @@
-require "rails_helper"
-
-RSpec.describe "HtmlVariantSuccesses", type: :request do
-  let(:user) { create(:user) }
-  let(:article) { create(:article, user_id: user.id, approved: true) }
-  let(:html_variant) { create(:html_variant) }
-
-  describe "POST /html_variant_successes" do
-    it "rejects non-permissioned user" do
-      sidekiq_perform_enqueued_jobs do
-        post "/html_variant_successes", params: {
-          article_id: article.id,
-          html_variant_id: html_variant.id
-        }
-      end
-      expect(HtmlVariantSuccess.all.size).to eq(1)
-    end
-  end
-end
diff --git a/spec/requests/html_variant_trials_spec.rb b/spec/requests/html_variant_trials_spec.rb
deleted file mode 100644
index 0a2b4d9cc..000000000
--- a/spec/requests/html_variant_trials_spec.rb
+++ /dev/null
@@ -1,19 +0,0 @@
-require "rails_helper"
-
-RSpec.describe "HtmlVariantTrials", type: :request do
-  let(:user) { create(:user) }
-  let(:article) { create(:article, user_id: user.id, approved: true) }
-  let(:html_variant) { create(:html_variant) }
-
-  describe "POST /html_variant_trials" do
-    it "rejects non-permissioned user" do
-      sidekiq_perform_enqueued_jobs do
-        post "/html_variant_trials", params: {
-          article_id: article.id,
-          html_variant_id: html_variant.id
-        }
-      end
-      expect(HtmlVariantTrial.all.size).to eq(1)
-    end
-  end
-end
diff --git a/spec/workers/html_variants/remove_old_data_worker_spec.rb b/spec/workers/html_variants/remove_old_data_worker_spec.rb
deleted file mode 100644
index 4b5a84d17..000000000
--- a/spec/workers/html_variants/remove_old_data_worker_spec.rb
+++ /dev/null
@@ -1,24 +0,0 @@
-require "rails_helper"
-
-RSpec.describe HtmlVariants::RemoveOldDataWorker, type: :worker do
-  let(:worker) { subject }
-
-  include_examples "#enqueues_on_correct_queue", "low_priority"
-
-  describe "#perform" do
-    it "removes old html variants" do
-      Timecop.freeze do
-        old_trial_id = create(:html_variant_trial, created_at: 1.month.ago).id
-        old_success_id = create(:html_variant_success, created_at: 1.month.ago).id
-        new_trial = create(:html_variant_trial, created_at: Time.current)
-        new_trial.html_variant.update(success_rate: 0)
-
-        worker.perform
-
-        expect(HtmlVariantTrial.find_by(id: old_trial_id)).to be_nil
-        expect(HtmlVariantSuccess.find_by(id: old_success_id)).to be_nil
-        expect(HtmlVariantTrial.find_by(id: new_trial.id)).not_to be_nil
-      end
-    end
-  end
-end