diff --git a/app/javascript/crayons/formElements/DateRangePicker/DateRangePicker.jsx b/app/javascript/crayons/formElements/DateRangePicker/DateRangePicker.jsx
index df69e6165..760a237d8 100644
--- a/app/javascript/crayons/formElements/DateRangePicker/DateRangePicker.jsx
+++ b/app/javascript/crayons/formElements/DateRangePicker/DateRangePicker.jsx
@@ -10,6 +10,7 @@ import { Icon } from '@crayons';
 import ChevronLeft from '@images/chevron-left.svg';
 import ChevronRight from '@images/chevron-right.svg';
 import Calendar from '@images/calendar.svg';
+import { getCurrentLocale } from '@utilities/runtime';
 
 const PICKER_PHRASES = {
   ...defaultPhrases,
@@ -117,6 +118,8 @@ export const DateRangePicker = ({
     relevantDate.month() === latestMoment.month();
 
   const today = moment();
+  const dateFormat =
+    getCurrentLocale().toLowerCase() === 'en-us' ? 'MM/DD/YYYY' : 'DD/MM/YYYY';
 
   return (
     // We wrap in a span to assist with scoping CSS selectors & overriding styles from react-dates
@@ -126,6 +129,9 @@ export const DateRangePicker = ({
         startDate={startMoment}
         endDate={endMoment}
         endDateId={endDateId}
+        startDatePlaceholderText={dateFormat}
+        endDatePlaceholderText={dateFormat}
+        displayFormat={dateFormat}
         focusedInput={focusedInput}
         // It is strange to add a tabindex to an icon, but react-dates renders these inside a role="button" which does not have a tabindex
         // This is a workaround to make sure keyboard users can reach and interact with the nav buttons
@@ -134,7 +140,11 @@ export const DateRangePicker = ({
         minDate={earliestMoment}
         maxDate={latestMoment}
         initialVisibleMonth={() => {
-          const relevantDate = startMoment ? startMoment : today;
+          let relevantDate = startMoment;
+
+          if (!relevantDate) {
+            relevantDate = latestMoment ? latestMoment : today;
+          }
 
           return isMonthSameAsLatestMonth(relevantDate)
             ? relevantDate.clone().subtract(1, 'month')
diff --git a/app/javascript/crayons/formElements/DateRangePicker/__stories__/DateRangePicker.test.jsx b/app/javascript/crayons/formElements/DateRangePicker/__stories__/DateRangePicker.test.jsx
new file mode 100644
index 000000000..20b4b15f8
--- /dev/null
+++ b/app/javascript/crayons/formElements/DateRangePicker/__stories__/DateRangePicker.test.jsx
@@ -0,0 +1,78 @@
+import { h } from 'preact';
+import { render, waitFor } from '@testing-library/preact';
+import { DateRangePicker } from '@crayons';
+import '@testing-library/jest-dom';
+
+const windowNavigator = window.navigator;
+
+describe('<DateRangePicker />', () => {
+  describe('Localization', () => {
+    afterAll(() => {
+      Object.defineProperty(window, 'navigator', {
+        value: windowNavigator,
+        writable: true,
+      });
+    });
+
+    it('localizes for en-US date format', async () => {
+      Object.defineProperty(window, 'navigator', {
+        value: { language: 'en-US' },
+        writable: true,
+      });
+
+      const { getAllByPlaceholderText, getByRole, getByDisplayValue } = render(
+        <DateRangePicker
+          startDateId="start-date"
+          endDateId="end-date"
+          minStartDate={new Date(2020, 0, 1)}
+          maxEndDate={new Date(2020, 0, 31)}
+        />,
+      );
+
+      const inputs = getAllByPlaceholderText('MM/DD/YYYY');
+      expect(inputs).toHaveLength(2);
+
+      getByRole('button', {
+        name: 'Interact with the calendar and add your start date',
+      }).click();
+
+      getByRole('button', {
+        name: 'Choose Wednesday, January 22, 2020 as start date',
+      }).click();
+
+      await waitFor(() =>
+        expect(getByDisplayValue('01/22/2020')).toBeInTheDocument(),
+      );
+    });
+
+    it('localizes for non en-US format', async () => {
+      Object.defineProperty(window, 'navigator', {
+        value: { language: 'en' },
+        writable: true,
+      });
+
+      const { getAllByPlaceholderText, getByRole, getByDisplayValue } = render(
+        <DateRangePicker
+          startDateId="start-date"
+          endDateId="end-date"
+          minStartDate={new Date(2020, 0, 1)}
+          maxEndDate={new Date(2020, 0, 31)}
+        />,
+      );
+
+      expect(getAllByPlaceholderText('DD/MM/YYYY')).toHaveLength(2);
+
+      getByRole('button', {
+        name: 'Interact with the calendar and add your start date',
+      }).click();
+
+      getByRole('button', {
+        name: 'Choose Wednesday, January 22, 2020 as start date',
+      }).click();
+
+      await waitFor(() =>
+        expect(getByDisplayValue('22/01/2020')).toBeInTheDocument(),
+      );
+    });
+  });
+});
diff --git a/app/javascript/utilities/runtime.js b/app/javascript/utilities/runtime.js
index 0984af10a..cb051c091 100644
--- a/app/javascript/utilities/runtime.js
+++ b/app/javascript/utilities/runtime.js
@@ -145,3 +145,8 @@ export const hasOSSpecificModifier = (event) => {
  */
 export const getOSKeyboardModifierKeyString = () =>
   currentOS() === 'macOS' ? 'cmd' : 'ctrl';
+
+/**
+ * @returns {string} A string representing the locale as per the user's browser settings
+ */
+export const getCurrentLocale = () => navigator.language;