diff --git a/app/assets/stylesheets/billboards.scss b/app/assets/stylesheets/billboards.scss
index 89685b5f8..8f0b14aba 100644
--- a/app/assets/stylesheets/billboards.scss
+++ b/app/assets/stylesheets/billboards.scss
@@ -88,6 +88,17 @@
   display: none;
 }
 
+.body-billboard {
+  @media (max-width: $breakpoint-s) {
+    margin: 0 -4px 0;
+    padding: 7px 6px !important;
+  }
+  @media (min-width: $breakpoint-m) {
+    margin: 0 -14px 0;
+  }
+
+}
+
 .hero-billboard {
   margin: var(--su-2) 0 0;
   h1,
diff --git a/app/javascript/packs/admin/billboards.jsx b/app/javascript/packs/admin/billboards.jsx
index eaa0057b5..60c1bb7e9 100644
--- a/app/javascript/packs/admin/billboards.jsx
+++ b/app/javascript/packs/admin/billboards.jsx
@@ -143,7 +143,9 @@ document.ready.then(() => {
   const articleSpecificPlacement = ['post_comments', 'post_sidebar', 'post_fixed_bottom'];
   const targetedTagPlacements = [
     'post_fixed_bottom',
+    'post_body_bottom',
     'post_comments',
+    'post_comments_mid',
     'post_sidebar',
     'sidebar_right',
     'sidebar_right_second',
diff --git a/app/models/billboard.rb b/app/models/billboard.rb
index cd5034424..bc74e733e 100644
--- a/app/models/billboard.rb
+++ b/app/models/billboard.rb
@@ -17,8 +17,10 @@ class Billboard < ApplicationRecord
                                home_hero
                                page_fixed_bottom
                                post_fixed_bottom
+                               post_body_bottom
                                post_sidebar
                                post_comments
+                               post_comments_mid
                                digest_first
                                digest_second].freeze
   ALLOWED_PLACEMENT_AREAS_HUMAN_READABLE = ["Sidebar Left (First Position)",
@@ -32,8 +34,10 @@ class Billboard < ApplicationRecord
                                             "Home Hero",
                                             "Fixed Bottom (Page)",
                                             "Fixed Bottom (Individual Post)",
+                                            "Below the post body",
                                             "Sidebar Right (Individual Post)",
                                             "Below the comment section",
+                                            "Midway through the comment section",
                                             "Digest Email First",
                                             "Digest Email Second"].freeze
 
diff --git a/app/views/articles/_full_comment_area.html.erb b/app/views/articles/_full_comment_area.html.erb
index ad69d25d5..c54f1ea1f 100644
--- a/app/views/articles/_full_comment_area.html.erb
+++ b/app/views/articles/_full_comment_area.html.erb
@@ -59,6 +59,7 @@
 
         <div class="comments" id="comment-trees-container">
           <% if @article.comments_count > 0 %>
+            <% @current_comment_index = 0 %>
             <%= render partial: "articles/comment_tree",
                        collection: article_comment_tree(@article, @comments_to_show_count, @comments_order),
                        as: :comment_node,
diff --git a/app/views/articles/show.html.erb b/app/views/articles/show.html.erb
index 3a65d3dcb..ae94628e3 100644
--- a/app/views/articles/show.html.erb
+++ b/app/views/articles/show.html.erb
@@ -195,6 +195,9 @@
                        collection: @collection,
                        articles: @collection_articles %>
           <% end %>
+          <% if @article.long_markdown? %>
+            <div class="js-billboard-container body-billboard-container" data-async-url="<%= article_billboard_path(username: @article.username, slug: @article.slug, placement_area: :post_body_bottom) %>"></div>
+          <% end %>
         </div>
         <%= render "articles/full_comment_area" %>
 
diff --git a/app/views/comments/_comment.html.erb b/app/views/comments/_comment.html.erb
index 924ceceb4..26ae97e65 100644
--- a/app/views/comments/_comment.html.erb
+++ b/app/views/comments/_comment.html.erb
@@ -1,4 +1,8 @@
 <% if comment && comment.user %>
+  <% if @current_comment_index.to_i > 6 && !@shown_billboard && comment.depth.zero? %>
+    <div class="js-billboard-container mid-comments-billboard-container pb-6" data-async-url="<%= article_billboard_path(username: @article.username, slug: @article.slug, placement_area: :post_comments_mid) %>"></div>
+    <% @shown_billboard = true %>
+  <% end %>
   <% if comment.depth < 3 %>
     <details class="comment-wrapper js-comment-wrapper comment-wrapper--deep-<%= comment.depth %>
                     <%= comment_class(comment, is_view_root: is_view_root) %>
@@ -36,4 +40,5 @@
   <% if comment.depth < 3 %>
     </details>
   <% end %>
+  <% @current_comment_index += 1 if @current_comment_index.present? %>
 <% end %>
diff --git a/app/views/shared/_billboard.html.erb b/app/views/shared/_billboard.html.erb
index 0ebe7b298..bc5777f0e 100644
--- a/app/views/shared/_billboard.html.erb
+++ b/app/views/shared/_billboard.html.erb
@@ -82,6 +82,20 @@
       <%= billboard.processed_html.html_safe %>
     </div>
   </div>
+<% elsif billboard.placement_area == "post_body_bottom" %>
+  <div class="crayons-card crayons-card--secondary crayons-sponsorship billboard js-billboard body-billboard mb-2 mt-6"
+    data-display-unit data-id="<%= billboard.id %>"
+    data-category-click="<%= BillboardEvent::CATEGORY_CLICK %>"
+    data-category-impression="<%= BillboardEvent::CATEGORY_IMPRESSION %>"
+    data-context-type="<%= data_context_type %>"
+    data-special="<%= billboard.special_behavior %>"
+    data-article-id="<%= @article&.id %>"
+    data-type-of="<%= billboard.type_of %>">
+    <%= render partial: "shared/billboard_header", locals: { billboard: billboard } %>
+    <div class="p-1 pt-3 text-styles text-styles--billboard">
+      <%= billboard.processed_html.html_safe %>
+    </div>
+  </div>
 <% else %>
   <div class="crayons-card crayons-card--secondary crayons-sponsorship billboard js-billboard"
     data-display-unit data-id="<%= billboard.id %>"
diff --git a/spec/requests/articles/articles_show_spec.rb b/spec/requests/articles/articles_show_spec.rb
index c24d8b741..132166be2 100644
--- a/spec/requests/articles/articles_show_spec.rb
+++ b/spec/requests/articles/articles_show_spec.rb
@@ -257,6 +257,50 @@ RSpec.describe "ArticlesShow" do
         expect(response.body).not_to include("Child comment")
       end
     end
+
+    context "when below post billboard exists" do
+      it "does not render when it is below long article threshold" do
+        article.update_column(:body_markdown, "a" * 888)
+        get article.path
+        expect(response.body).not_to include("body-billboard-container")
+      end
+
+      it "renders when it is above long article threshold" do
+        article.update_column(:body_markdown, "a" * 901)
+        get article.path
+        expect(response.body).to include("body-billboard-container")
+      end
+    end
+
+    context "when a mid-comments billboard exists" do
+      it "does not render the billboard if there are fewer than 6 root comments" do
+        create_list(:comment, 6, commentable: article)
+        get article.path
+        expect(response.body).not_to include("mid-comments-billboard-container")
+      end
+
+      it "renders the billboard if there are 6 or more root comments" do
+        create_list(:comment, 7, commentable: article)
+        get article.path
+        expect(response.body).to include("mid-comments-billboard-container")
+      end
+
+      it "does not render the billboard when the first comment has too few children" do
+        create(:comment, commentable: article, score: 100)
+        create_list(:comment, 4, commentable: article, parent: Comment.last)
+        create(:comment, commentable: article, score: 2)
+        get article.path
+        expect(response.body).not_to include("mid-comments-billboard-container")
+      end
+
+      it "renders the billboard when the first comment has enough children" do
+        create(:comment, commentable: article, score: 100)
+        create_list(:comment, 5, commentable: article, parent: Comment.last)
+        create(:comment, commentable: article, score: 2)
+        get article.path
+        expect(response.body).to include("mid-comments-billboard-container")
+      end
+    end
   end
 
   context "when user not signed in but internal nav triggered" do