diff --git a/app/controllers/api/v1/billboards_controller.rb b/app/controllers/api/v1/billboards_controller.rb
index c4fcdd7cb..09a9b74c2 100644
--- a/app/controllers/api/v1/billboards_controller.rb
+++ b/app/controllers/api/v1/billboards_controller.rb
@@ -48,7 +48,7 @@ module Api
 
       def permitted_params
         params.permit :approved, :body_markdown, :creator_id, :display_to,
-                      :name, :organization_id, :placement_area, :published,
+                      :name, :organization_id, :placement_area, :published, :dismissal_sku,
                       :tag_list, :type_of, :exclude_article_ids, :weight, :requires_cookies,
                       :audience_segment_type, :audience_segment_id, :priority, :special_behavior,
                       :custom_display_label, :template, :render_mode, :preferred_article_ids,
diff --git a/app/javascript/__tests__/billboard.test.js b/app/javascript/__tests__/billboard.test.js
index 23fd91628..5b878d152 100644
--- a/app/javascript/__tests__/billboard.test.js
+++ b/app/javascript/__tests__/billboard.test.js
@@ -12,6 +12,27 @@ describe('getBillboard', () => {
         <div class="js-billboard-container" data-async-url="/billboards/sidebar_left_2"></div>
       </div>
     `;
+    // Mock localStorage
+    const localStorageMock = (function() {
+      let store = {};
+      return {
+        getItem: function(key) {
+          return store[key] || null;
+        },
+        setItem: function(key, value) {
+          store[key] = value.toString();
+        },
+        clear: function() {
+          store = {};
+        },
+        removeItem: function(key) {
+          delete store[key];
+        }
+      };
+    })();
+    Object.defineProperty(window, 'localStorage', {
+      value: localStorageMock,
+    });
   });
 
   afterEach(() => {
@@ -66,7 +87,6 @@ describe('getBillboard', () => {
   });
 
   test('should clone and re-insert script tags in fetched content', async () => {
-    // Setup fetch to return a script tag
     global.fetch = jest.fn(() =>
       Promise.resolve({
         text: () =>
@@ -78,25 +98,17 @@ describe('getBillboard', () => {
 
     await getBillboard();
 
-    // Find the new script tags in the document
-    const scriptElements = document.querySelectorAll(
-      '.js-billboard-container script',
-    );
-
-    // Assert that the script tags are properly cloned and re-inserted
-    expect(scriptElements.length).toBe(2); // You have two .js-billboard-container in your setup, so expect two script tags
+    const scriptElements = document.querySelectorAll('.js-billboard-container script');
+    expect(scriptElements.length).toBe(2);
     scriptElements.forEach((script) => {
-      expect(script.type).toEqual('text/javascript'); // Should retain attributes
-      expect(script.innerHTML).toEqual('console.log("test")'); // Should retain content
+      expect(script.type).toEqual('text/javascript');
+      expect(script.innerHTML).toEqual('console.log("test")');
     });
   });
 
   test('should add current URL parameters to asyncUrl if bb_test_placement_area exists', async () => {
-    // Mocking window.location.href
     delete window.location;
-    window.location = new URL(
-      'http://example.com?bb_test_placement_area=post_sidebar&bb_test_id=1',
-    );
+    window.location = new URL('http://example.com?bb_test_placement_area=post_sidebar&bb_test_id=1');
 
     document.body.innerHTML = `
       <div>
@@ -112,10 +124,37 @@ describe('getBillboard', () => {
 
     await getBillboard();
 
-    // Check if the fetch function was called with the modified URL including the parameters
-    expect(global.fetch).toHaveBeenCalledWith(
-      '/billboards/post_sidebar?bb_test_placement_area=post_sidebar&bb_test_id=1',
+    expect(global.fetch).toHaveBeenCalledWith('/billboards/post_sidebar?bb_test_placement_area=post_sidebar&bb_test_id=1');
+  });
+
+  test('should display none  if dismissal SKU matches', async () => {
+    window.localStorage.setItem('dismissal_skus_triggered', JSON.stringify(['sku123']));
+
+    global.fetch = jest.fn(() =>
+      Promise.resolve({
+        text: () => Promise.resolve('<div class="js-billboard" data-dismissal-sku="sku123">Billboard Content</div>'),
+      }),
     );
+
+    await getBillboard();
+
+    const billboardContent = document.querySelector('.js-billboard-container div');
+    expect(billboardContent.closest('.js-billboard-container').style.display).toBe('none');
+  });
+
+  test('should display billboard content if there is no matching dismissal SKU', async () => {
+    window.localStorage.setItem('dismissal_skus_triggered', JSON.stringify(['sku999']));
+
+    global.fetch = jest.fn(() =>
+      Promise.resolve({
+        text: () => Promise.resolve('<div class="js-billboard" data-dismissal-sku="sku123">Billboard Content</div>'),
+      }),
+    );
+
+    await getBillboard();
+
+    const billboardContent = document.querySelector('.js-billboard-container div');
+    expect(billboardContent.closest('.js-billboard-container').style.display).toBe(''); // Not marked as display none
   });
 });
 
@@ -141,10 +180,7 @@ describe('executeBBScripts', () => {
 
   test('should skip null or undefined script elements', () => {
     container.innerHTML = '<script>window.someGlobalVar = "executed";</script>';
-    // Simulating an inconsistency in the returned HTMLCollection
-    const spiedGetElementsByTagName = jest
-      .spyOn(container, 'getElementsByTagName')
-      .mockReturnValue([null, undefined]);
+    const spiedGetElementsByTagName = jest.spyOn(container, 'getElementsByTagName').mockReturnValue([null, undefined]);
 
     executeBBScripts(container);
 
@@ -152,8 +188,7 @@ describe('executeBBScripts', () => {
   });
 
   test('should copy attributes of original script element', () => {
-    container.innerHTML =
-      '<script type="text/javascript" async>window.someGlobalVar = "executed";</script>';
+    container.innerHTML = '<script type="text/javascript" async>window.someGlobalVar = "executed";</script>';
 
     executeBBScripts(container);
 
@@ -171,8 +206,7 @@ describe('executeBBScripts', () => {
   });
 
   test('should insert the new script element at the same position as the original', () => {
-    container.innerHTML =
-      '<div></div><script>window.someGlobalVar = "executed";</script><div></div>';
+    container.innerHTML = '<div></div><script>window.someGlobalVar = "executed";</script><div></div>';
 
     executeBBScripts(container);
 
diff --git a/app/javascript/packs/billboard.js b/app/javascript/packs/billboard.js
index e3cc9282f..a9972954f 100644
--- a/app/javascript/packs/billboard.js
+++ b/app/javascript/packs/billboard.js
@@ -23,7 +23,7 @@ async function generateBillboard(element) {
   }
 
   if (cookieStatus === 'allowed') {
-    asyncUrl += `${asyncUrl.includes('?') ? '&' : '?'  }cookies_allowed=true`;
+    asyncUrl += `${asyncUrl.includes('?') ? '&' : '?'}cookies_allowed=true`;
   }
 
   if (asyncUrl) {
@@ -39,6 +39,15 @@ async function generateBillboard(element) {
           this.style.display = 'none';
         };
       });
+      const dismissalSku =
+        element.querySelector('.js-billboard')?.dataset.dismissalSku;
+      if (localStorage && dismissalSku && dismissalSku.length > 0) {
+        const skuArray =
+          JSON.parse(localStorage.getItem('dismissal_skus_triggered')) || [];
+        if (skuArray.includes(dismissalSku)) {
+          element.style.display = 'none';
+        }
+      }
       executeBBScripts(element);
       implementSpecialBehavior(element);
       setupBillboardInteractivity();
diff --git a/app/javascript/utilities/__tests__/billboardInteractivity.test.js b/app/javascript/utilities/__tests__/billboardInteractivity.test.js
index 0878f635c..aeb78e4c6 100644
--- a/app/javascript/utilities/__tests__/billboardInteractivity.test.js
+++ b/app/javascript/utilities/__tests__/billboardInteractivity.test.js
@@ -6,7 +6,7 @@ describe('billboard close functionality', () => {
     // Setup a simple DOM structure that includes only the elements needed for the close functionality
     document.body.innerHTML = `
       <div class="another-element"></div>
-      <div class="js-billboard" style="display: block;">
+      <div class="js-billboard" style="display: block;" data-dismissal-sku="WHATUP">
         <button id="sponsorship-close-trigger-1"></button>
       </div>
     `;
@@ -35,4 +35,16 @@ describe('billboard close functionality', () => {
     const billboard = document.querySelector('.js-billboard');
     expect(billboard.style.display).toBe('none');
   });
+
+  it('adds dismissal sku to local storage when dismissing a billboard', () => {
+    setupBillboardInteractivity();
+
+    // Simulate clicking the close button
+    const closeButton = document.querySelector('#sponsorship-close-trigger-1');
+    closeButton.click();
+
+    // Assert the dismissal sku is added to local storage
+    const dismissalSkus = JSON.parse(localStorage.getItem('dismissal_skus_triggered'));
+    expect(dismissalSkus).toEqual(['WHATUP']);
+  });
 });
\ No newline at end of file
diff --git a/app/javascript/utilities/billboardInteractivity.jsx b/app/javascript/utilities/billboardInteractivity.jsx
index 2f56e1252..b82449560 100644
--- a/app/javascript/utilities/billboardInteractivity.jsx
+++ b/app/javascript/utilities/billboardInteractivity.jsx
@@ -29,11 +29,11 @@ export function setupBillboardInteractivity() {
   if (sponsorshipCloseButtons.length) {
     sponsorshipCloseButtons.forEach((sponsorshipCloseButton) => {
       sponsorshipCloseButton.addEventListener('click', () => {
-        sponsorshipCloseButton.closest('.js-billboard').style.display = 'none';
+        dismissBillboard(sponsorshipCloseButton);
       });
       document.addEventListener('click', (event) => {
         if (!event.target.closest('.js-billboard')) {
-          sponsorshipCloseButton.closest('.js-billboard').style.display = 'none';
+          dismissBillboard(sponsorshipCloseButton);
         }
       });
     });
@@ -51,3 +51,15 @@ function amendBillboardStyle(sponsorshipDropdownButton) {
       'revert';
   }
 }
+
+function dismissBillboard(sponsorshipCloseButton) {
+  const sku = sponsorshipCloseButton.closest('.js-billboard').dataset.dismissalSku;
+  sponsorshipCloseButton.closest('.js-billboard').style.display = 'none';
+  if (localStorage && sku && sku.length > 0) {
+    const skuArray = JSON.parse(localStorage.getItem('dismissal_skus_triggered')) || [];
+    if (!skuArray.includes(sku)) {
+      skuArray.push(sku);
+      localStorage.setItem('dismissal_skus_triggered', JSON.stringify(skuArray));
+    }
+  }
+}
\ No newline at end of file
diff --git a/app/views/shared/_billboard.html.erb b/app/views/shared/_billboard.html.erb
index 892ec5c9b..ac113bc72 100644
--- a/app/views/shared/_billboard.html.erb
+++ b/app/views/shared/_billboard.html.erb
@@ -49,6 +49,7 @@
     data-category-click="<%= BillboardEvent::CATEGORY_CLICK %>"
     data-category-impression="<%= BillboardEvent::CATEGORY_IMPRESSION %>"
     data-context-type="<%= data_context_type %>"
+    data-dismissal-sku="<%= billboard.dismissal_sku %>"
     data-special="<%= billboard.special_behavior %>"
     data-article-id="<%= @article&.id %>"
     data-type-of="<%= billboard.type_of %>">
diff --git a/db/migrate/20240301160047_add_dismissal_sku_to_billboards.rb b/db/migrate/20240301160047_add_dismissal_sku_to_billboards.rb
new file mode 100644
index 000000000..a960c5c49
--- /dev/null
+++ b/db/migrate/20240301160047_add_dismissal_sku_to_billboards.rb
@@ -0,0 +1,5 @@
+class AddDismissalSkuToBillboards < ActiveRecord::Migration[7.0]
+  def change
+    add_column :display_ads, :dismissal_sku, :string
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index b4742e0e4..5372b180a 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema[7.0].define(version: 2024_02_27_181740) do
+ActiveRecord::Schema[7.0].define(version: 2024_03_01_160047) do
   # These are extensions that must be enabled in order to support this database
   enable_extension "citext"
   enable_extension "ltree"
@@ -479,6 +479,7 @@ ActiveRecord::Schema[7.0].define(version: 2024_02_27_181740) do
     t.datetime "created_at", precision: nil, null: false
     t.integer "creator_id"
     t.string "custom_display_label"
+    t.string "dismissal_sku"
     t.integer "display_to", default: 0, null: false
     t.integer "exclude_article_ids", default: [], array: true
     t.integer "impressions_count", default: 0
diff --git a/spec/requests/api/v1/billboards_spec.rb b/spec/requests/api/v1/billboards_spec.rb
index 3d05aa5fb..023f093c4 100644
--- a/spec/requests/api/v1/billboards_spec.rb
+++ b/spec/requests/api/v1/billboards_spec.rb
@@ -51,7 +51,7 @@ RSpec.describe "Api::V1::Billboards" do
                           "impressions_count", "name", "organization_id",
                           "placement_area", "processed_html", "published",
                           "success_rate", "tag_list", "type_of", "updated_at",
-                          "creator_id", "exclude_article_ids",
+                          "creator_id", "exclude_article_ids", "dismissal_sku",
                           "audience_segment_type", "audience_segment_id",
                           "custom_display_label", "template", "render_mode", "preferred_article_ids",
                           "priority", "weight", "target_geolocations", "requires_cookies", "special_behavior")
@@ -71,7 +71,7 @@ RSpec.describe "Api::V1::Billboards" do
                           "impressions_count", "name", "organization_id",
                           "placement_area", "processed_html", "published",
                           "success_rate", "tag_list", "type_of", "updated_at",
-                          "creator_id", "exclude_article_ids",
+                          "creator_id", "exclude_article_ids", "dismissal_sku",
                           "audience_segment_type", "audience_segment_id",
                           "custom_display_label", "template", "render_mode", "preferred_article_ids",
                           "priority", "weight", "target_geolocations", "requires_cookies", "special_behavior")
@@ -135,7 +135,7 @@ RSpec.describe "Api::V1::Billboards" do
           contain_exactly("approved", "body_markdown", "cached_tag_list",
                           "clicks_count", "created_at", "display_to", "id",
                           "impressions_count", "name", "organization_id",
-                          "placement_area", "processed_html", "published",
+                          "placement_area", "processed_html", "published", "dismissal_sku",
                           "success_rate", "tag_list", "type_of", "updated_at",
                           "creator_id", "exclude_article_ids", "requires_cookies",
                           "audience_segment_type", "audience_segment_id", "special_behavior",