diff --git a/app/views/articles/_org_branding.html.erb b/app/views/articles/_org_branding.html.erb
index bdb203471..244d5d163 100644
--- a/app/views/articles/_org_branding.html.erb
+++ b/app/views/articles/_org_branding.html.erb
@@ -1,25 +1,25 @@
 <% if organization && organization.bg_color_hex.present? %>
-  <% cache("article-organization-details-#{organization.id}-#{organization.updated_at}", expires_in: 100.hours) do %>
-    <div class="org-branding" id="org-branding">
-      <div class="inner">
-        <div class="content">
-          <div class="name"><a href="/<%= organization.slug %>"><%= organization.name %></a></div>
-          <div class="summary"><%= organization.summary %></div>
-          <p class="social">
-            <% if organization.twitter_username.present? %>
-              <a href="https://twitter.com/<%= organization.twitter_username %>" target="_blank" rel="noopener">@<%= organization.twitter_username %></a>
-            <% end %>
-            <% if organization.website_url.present? %>
-              <a href="<%= organization.website_url %>" target="_blank" rel="noopener"><%= beautified_url organization.website_url %></a>
-            <% end %>
-          </p>
-        </div>
-        <div class="profile-image">
-          <a href="/<%= organization.slug %>">
+  <div class="org-branding" id="org-branding">
+    <div class="inner">
+      <div class="content">
+        <div class="name"><a href="/<%= organization.slug %>"><%= organization.name %></a></div>
+        <div class="summary"><%= organization.summary %></div>
+        <p class="social">
+          <% if organization.twitter_username.present? %>
+            <a href="https://twitter.com/<%= organization.twitter_username %>" target="_blank" rel="noopener">@<%= organization.twitter_username %></a>
+          <% end %>
+          <% if organization.website_url.present? %>
+            <a href="<%= organization.website_url %>" target="_blank" rel="noopener"><%= beautified_url organization.website_url %></a>
+          <% end %>
+        </p>
+      </div>
+      <div class="profile-image">
+        <a href="/<%= organization.slug %>">
+          <% RedisRailsCache.fetch("article-organization-image-#{organization.id}-#{organization.updated_at.rfc3339}", expires_in: 100.hours) do %>
             <img src="<%= ProfileImage.new(organization).get %>" alt="<%= organization.name %>" />
-          </a>
-        </div>
+          <% end %>
+        </a>
       </div>
     </div>
-  <% end %>
+  </div>
 <% end %>