diff --git a/app/assets/images/flag.svg b/app/assets/images/flag.svg
new file mode 100644
index 000000000..893229783
--- /dev/null
+++ b/app/assets/images/flag.svg
@@ -0,0 +1,3 @@
+<svg width="16" height="17" viewBox="0 0 16 17" fill="none" xmlns="http://www.w3.org/2000/svg">
+  <path d="M2.16667 11.3333V16.3333H0.5V0.5H8.31833C8.47305 0.500083 8.62469 0.543236 8.75627 0.624627C8.88785 0.706018 8.99417 0.822433 9.06333 0.960833L9.66667 2.16667H14.6667C14.8877 2.16667 15.0996 2.25446 15.2559 2.41074C15.4122 2.56703 15.5 2.77899 15.5 3V12.1667C15.5 12.3877 15.4122 12.5996 15.2559 12.7559C15.0996 12.9122 14.8877 13 14.6667 13H9.34833C9.19361 12.9999 9.04197 12.9568 8.91039 12.8754C8.77882 12.794 8.67249 12.6776 8.60333 12.5392L8 11.3333H2.16667ZM2.16667 2.16667V9.66667H9.03L9.86333 11.3333H13.8333V3.83333H8.63667L7.80333 2.16667H2.16667Z" fill="#404040"/>
+</svg>
diff --git a/app/controllers/pages_controller.rb b/app/controllers/pages_controller.rb
index 22ed7bfe7..4985cf5b6 100644
--- a/app/controllers/pages_controller.rb
+++ b/app/controllers/pages_controller.rb
@@ -82,9 +82,10 @@ class PagesController < ApplicationController
   end
 
   def report_abuse
+    billboard_url = admin_display_ad_path(params[:billboard]) if params[:billboard].present?
     reported_url = params[:reported_url] || params[:url] || request.referer.presence
     @feedback_message = FeedbackMessage.new(
-      reported_url: reported_url&.chomp("?i=i"),
+      reported_url: billboard_url || reported_url&.chomp("?i=i"),
     )
     render "pages/report_abuse"
   end
diff --git a/app/views/shared/_display_ad.html.erb b/app/views/shared/_display_ad.html.erb
index 59c3bd4c2..e13b26bda 100644
--- a/app/views/shared/_display_ad.html.erb
+++ b/app/views/shared/_display_ad.html.erb
@@ -39,6 +39,13 @@
             <%= I18n.t("display_ad.menu.manage_preferences") %>
           </a>
         </li>
+        <hr />
+        <li>
+          <a class="crayons-link crayons-link--block" href="/report-abuse?billboard=<%= display_ad.id %>">
+            <%= crayons_icon_tag("flag", aria_hidden: true, class: "c-btn__icon") %>
+            <%= I18n.t("display_ad.menu.report_billboard") %>
+          </a>
+        </li>
       </ul>
     </div>
   </div>
diff --git a/config/locales/en.yml b/config/locales/en.yml
index c27447c80..eb6cc7040 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -141,6 +141,7 @@ en:
       icon: Dropdown menu
       manage_preferences: Manage preferences
       what_is_a_billboard: What's a billboard?
+      report_billboard: Report billboard
   errors:
     messages:
       accepted: must be accepted
diff --git a/config/locales/fr.yml b/config/locales/fr.yml
index 7c612b3bf..c014e02fb 100644
--- a/config/locales/fr.yml
+++ b/config/locales/fr.yml
@@ -156,6 +156,7 @@ fr:
       icon: Menu déroulant
       manage_preferences: Gérer les préférences
       what_is_a_billboard: Qu'est-ce qu'un panneau publicitaire?
+      report_billboard: Report billboard
   errors:
     messages:
       accepted: doit être accepté