diff --git a/app/models/user.rb b/app/models/user.rb
index d8dd6a352..6fe68487a 100644
--- a/app/models/user.rb
+++ b/app/models/user.rb
@@ -97,6 +97,8 @@ class User < ApplicationRecord
   has_many :poll_skips, dependent: :delete_all
   has_many :poll_votes, dependent: :delete_all
   has_many :profile_pins, as: :profile, inverse_of: :profile, dependent: :delete_all
+  has_many :segmented_users, dependent: :destroy
+  has_many :audience_segments, through: :segmented_users
 
   # we keep rating votes as they belong to the article, not to the user who viewed it
   has_many :rating_votes, dependent: :nullify
diff --git a/spec/factories/segmented_user.rb b/spec/factories/segmented_user.rb
new file mode 100644
index 000000000..06083c8a2
--- /dev/null
+++ b/spec/factories/segmented_user.rb
@@ -0,0 +1,6 @@
+FactoryBot.define do
+  factory :segmented_user do
+    user
+    audience_segment
+  end
+end
diff --git a/spec/models/user_spec.rb b/spec/models/user_spec.rb
index b5800a8c2..c1a019b58 100644
--- a/spec/models/user_spec.rb
+++ b/spec/models/user_spec.rb
@@ -106,6 +106,8 @@ RSpec.describe User do
       it { is_expected.to have_many(:reactions).dependent(:destroy) }
       it { is_expected.to have_many(:response_templates).dependent(:delete_all) }
       it { is_expected.to have_many(:source_authored_user_subscriptions).dependent(:destroy) }
+      it { is_expected.to have_many(:segmented_users).dependent(:destroy) }
+      it { is_expected.to have_many(:audience_segments).through(:segmented_users) }
       it { is_expected.to have_many(:subscribed_to_user_subscriptions).dependent(:destroy) }
       it { is_expected.to have_many(:subscribers).dependent(:destroy) }
       it { is_expected.to have_many(:tweets).dependent(:nullify) }
diff --git a/spec/services/users/delete_spec.rb b/spec/services/users/delete_spec.rb
index 24a5a2f5b..7e1ed21a7 100644
--- a/spec/services/users/delete_spec.rb
+++ b/spec/services/users/delete_spec.rb
@@ -136,6 +136,7 @@ RSpec.describe Users::Delete, type: :service do
     end
 
     it "keeps the kept associations" do
+      # NB: each association must have a factory defined!
       expect(kept_associations).not_to be_empty
       user.reload
       described_class.call(user)