diff --git a/app/controllers/internal/pages_controller.rb b/app/controllers/internal/pages_controller.rb
index 2c9cabbe6..56a93163d 100644
--- a/app/controllers/internal/pages_controller.rb
+++ b/app/controllers/internal/pages_controller.rb
@@ -34,7 +34,7 @@ class Internal::PagesController < Internal::ApplicationController
   private
 
   def page_params
-    allowed_params = %i[title slug body_markdown body_html description template is_top_level_path social_image]
+    allowed_params = %i[title slug body_markdown body_html body_json description template is_top_level_path social_image]
     params.require(:page).permit(allowed_params)
   end
 end
diff --git a/app/controllers/pages_controller.rb b/app/controllers/pages_controller.rb
index 36fb9d682..7db3b9fab 100644
--- a/app/controllers/pages_controller.rb
+++ b/app/controllers/pages_controller.rb
@@ -7,6 +7,7 @@ class PagesController < ApplicationController
     not_found unless FeatureFlag.accessible?(@page.feature_flag_name, current_user)
 
     set_surrogate_key_header "show-page-#{params[:slug]}"
+    render json: @page.processed_html if @page.template == "json"
   end
 
   def about
diff --git a/app/controllers/stories_controller.rb b/app/controllers/stories_controller.rb
index aeaebab3c..d8b1d2b4f 100644
--- a/app/controllers/stories_controller.rb
+++ b/app/controllers/stories_controller.rb
@@ -157,7 +157,12 @@ class StoriesController < ApplicationController
   def handle_page_display
     @story_show = true
     set_surrogate_key_header "show-page-#{params[:username]}"
-    render template: "pages/show"
+
+    if @page.template == "json"
+      render json: @page.processed_html
+    else
+      render template: "pages/show"
+    end
   end
 
   def handle_base_index
diff --git a/app/models/page.rb b/app/models/page.rb
index 9bddc3107..30ad96026 100644
--- a/app/models/page.rb
+++ b/app/models/page.rb
@@ -1,5 +1,5 @@
 class Page < ApplicationRecord
-  TEMPLATE_OPTIONS = %w[contained full_within_layout].freeze
+  TEMPLATE_OPTIONS = %w[contained full_within_layout json].freeze
 
   validates :title, presence: true
   validates :description, presence: true
@@ -38,7 +38,7 @@ class Page < ApplicationRecord
   end
 
   def body_present
-    errors.add(:body_markdown, "must exist if body_html doesn't exist.") if body_markdown.blank? && body_html.blank?
+    errors.add(:body_markdown, "must exist if body_html or body_json doesn't exist.") if body_markdown.blank? && body_html.blank? && body_json.blank?
   end
 
   def unique_slug_including_users_and_orgs
diff --git a/app/views/internal/pages/_form.html.erb b/app/views/internal/pages/_form.html.erb
index 085f5b57a..539f3d344 100644
--- a/app/views/internal/pages/_form.html.erb
+++ b/app/views/internal/pages/_form.html.erb
@@ -10,16 +10,25 @@
         <%= form.text_field :slug, class: "form-control" %>
       </div>
       <div class="form-group">
+        <%= form.label :description %>
+        <%= form.text_field :description, class: "form-control" %>
+      </div>
+      <div class="form-group">
+        <%= form.label :template %>
+        <%= form.select :template, Page::TEMPLATE_OPTIONS, class: "form-control" %>
+        <p>(Determines the way page's body will be embedded in the layout)</p>
+      </div>
+      <div class="form-group optional html">
         <%= form.label :body_markdown %>
         <%= form.text_area :body_markdown, class: "form-control" %>
       </div>
-      <div class="form-group">
+      <div class="form-group optional html">
         <%= form.label :body_html %> (Only if not using markdown. HTML is dangerous ⚠️)
         <%= form.text_area :body_html, class: "form-control" %>
       </div>
-      <div class="form-group">
-        <%= form.label :description %>
-        <%= form.text_field :description, class: "form-control" %>
+      <div class="form-group optional json">
+        <%= form.label :body_json %> (For use with template type <code>json</code>)
+        <%= form.text_area :body_json, class: "form-control" %>
       </div>
       <div class="form-group">
         <% if @page.social_image_url %>
@@ -28,11 +37,6 @@
         <%= form.label :social_image %>
         <%= form.file_field :social_image, class: "form-control" %>
       </div>
-      <div class="form-group">
-        <%= form.label :template %>
-        <%= form.select :template, Page::TEMPLATE_OPTIONS, class: "form-control" %>
-        <p>(Determines the way page's body will be embedded in the layout)</p>
-      </div>
       <div class="form-group">
         <%= form.label :is_top_level_path %>
         <%= form.check_box :is_top_level_path %>
@@ -60,3 +64,29 @@
     <% end %>
   </div>
 </div>
+
+<script>
+
+function showBodyFields() {
+    // hide all optional elements
+    $('.optional').css('display','none');
+
+    $("select option:selected").each(function () {
+      if($(this).val() == "json") {
+        $('.json').css('display','block');
+      } else {
+        $('.html').css('display','block');
+      }
+    });
+  };
+
+
+
+window.addEventListener('load', function() {
+  document.getElementById("page_template").onchange = function() {
+    showBodyFields();
+  };
+
+  showBodyFields();
+});
+</script>
diff --git a/db/migrate/20200609191943_add_body_json_to_page.rb b/db/migrate/20200609191943_add_body_json_to_page.rb
new file mode 100644
index 000000000..689c3434e
--- /dev/null
+++ b/db/migrate/20200609191943_add_body_json_to_page.rb
@@ -0,0 +1,5 @@
+class AddBodyJsonToPage < ActiveRecord::Migration[6.0]
+  def change
+    add_column :pages, :body_json, :jsonb
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index e868911a8..5e8ebe287 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema.define(version: 2020_06_08_175130) do
+ActiveRecord::Schema.define(version: 2020_06_09_191943) do
 
   # These are extensions that must be enabled in order to support this database
   enable_extension "plpgsql"
@@ -797,6 +797,7 @@ ActiveRecord::Schema.define(version: 2020_06_08_175130) do
 
   create_table "pages", force: :cascade do |t|
     t.text "body_html"
+    t.jsonb "body_json"
     t.text "body_markdown"
     t.datetime "created_at", null: false
     t.string "description"
diff --git a/spec/models/page_spec.rb b/spec/models/page_spec.rb
index 5050834d1..828cdb3c4 100644
--- a/spec/models/page_spec.rb
+++ b/spec/models/page_spec.rb
@@ -2,10 +2,11 @@ require "rails_helper"
 
 RSpec.describe Page, type: :model do
   describe "#validations" do
-    it "requires either body_markdown or body_html" do
+    it "requires either body_markdown, body_html, or body_json" do
       page = build(:page)
       page.body_html = nil
       page.body_markdown = nil
+      page.body_json = nil
       expect(page).not_to be_valid
     end
 
diff --git a/spec/requests/pages_spec.rb b/spec/requests/pages_spec.rb
index ba998b88b..ac6172bb0 100644
--- a/spec/requests/pages_spec.rb
+++ b/spec/requests/pages_spec.rb
@@ -16,6 +16,31 @@ RSpec.describe "Pages", type: :request do
       expect(response.body).not_to include("/page/#{page.slug}")
       expect(response.body).to include("stories-show")
     end
+
+    context "when json template" do
+      let_it_be(:json_text) { "{\"foo\": \"bar\"}" }
+      let_it_be(:page) { create(:page, title: "sample_data", template: "json", body_html: json_text, body_markdown: nil) }
+
+      before do
+        page.save! # Trigger processing of page.body_html
+      end
+
+      it "returns json data " do
+        get "/page/#{page.slug}"
+
+        expect(response.content_type).to eq("application/json")
+        expect(response.body).to include(json_text)
+      end
+
+      it "returns json data for top level template" do
+        page.is_top_level_path = true
+        page.save!
+        get "/#{page.slug}"
+
+        expect(response.content_type).to eq("application/json")
+        expect(response.body).to include(json_text)
+      end
+    end
   end
 
   describe "GET /about" do