diff --git a/app/controllers/admin/display_ads_controller.rb b/app/controllers/admin/display_ads_controller.rb
index 250081a06..3048a7004 100644
--- a/app/controllers/admin/display_ads_controller.rb
+++ b/app/controllers/admin/display_ads_controller.rb
@@ -58,7 +58,8 @@ module Admin
     private
 
     def display_ad_params
-      params.permit(:organization_id, :body_markdown, :placement_area, :published, :approved, :name, :display_to)
+      params.permit(:organization_id, :body_markdown, :placement_area, :published, :approved, :name, :display_to,
+                    :tag_list)
     end
 
     def authorize_admin
diff --git a/app/javascript/display-ad/tags.jsx b/app/javascript/display-ad/tags.jsx
index fd212f856..f7d15ad8e 100644
--- a/app/javascript/display-ad/tags.jsx
+++ b/app/javascript/display-ad/tags.jsx
@@ -8,7 +8,7 @@ import { TagAutocompleteSelection } from '@crayons/MultiSelectAutocomplete/TagAu
 import { MultiSelectAutocomplete } from '@crayons';
 
 /**
- * Tags for the article form. Allows users to search and select up to 4 tags.
+ * Tags for the display ads admin form. Allows users to search and select up to 10 tags.
  *
  * @param {Function} onInput Callback to sync selections to article form state
  * @param {string} defaultValue Comma separated list of any currently selected tags
diff --git a/app/javascript/packs/admin/displayAds.jsx b/app/javascript/packs/admin/displayAds.jsx
index 8314c8197..2ad29f35c 100644
--- a/app/javascript/packs/admin/displayAds.jsx
+++ b/app/javascript/packs/admin/displayAds.jsx
@@ -9,15 +9,29 @@ Document.prototype.ready = new Promise((resolve) => {
   return null;
 });
 
-function saveTags() {}
+function saveTags(selectionString) {
+  document.getElementsByClassName('js-tags-textfield')[0].value =
+    selectionString;
+}
 
 function loadTagsField() {
+  let defaultValue = '';
+  const hiddenTagsField =
+    document.getElementsByClassName('js-tags-textfield')[0];
+
+  if (hiddenTagsField) {
+    defaultValue = hiddenTagsField.value.replaceAll(' ', ', ');
+  }
+
   const displayAdsTargetedTags = document.getElementById(
     'display-ad-targeted-tags',
   );
 
   if (displayAdsTargetedTags) {
-    render(<Tags onInput={saveTags} />, displayAdsTargetedTags);
+    render(
+      <Tags onInput={saveTags} defaultValue={defaultValue} />,
+      displayAdsTargetedTags,
+    );
   }
 }
 
diff --git a/app/models/article.rb b/app/models/article.rb
index 0f791081e..7885169fe 100644
--- a/app/models/article.rb
+++ b/app/models/article.rb
@@ -2,6 +2,7 @@ class Article < ApplicationRecord
   include CloudinaryHelper
   include ActionView::Helpers
   include Reactable
+  include TagListValidateable
   include UserSubscriptionSourceable
   include PgSearch::Model
 
@@ -768,12 +769,7 @@ class Article < ApplicationRecord
     # check there are not too many tags
     return errors.add(:tag_list, I18n.t("models.article.too_many_tags")) if tag_list.size > MAX_TAG_LIST_SIZE
 
-    # check tags names aren't too long and don't contain non alphabet characters
-    tag_list.each do |tag|
-      new_tag = Tag.new(name: tag)
-      new_tag.validate_name
-      new_tag.errors.messages[:name].each { |message| errors.add(:tag, "\"#{tag}\" #{message}") }
-    end
+    validate_tag_name(tag_list)
   end
 
   def remove_tag_adjustments_from_tag_list
diff --git a/app/models/concerns/tag_list_validateable.rb b/app/models/concerns/tag_list_validateable.rb
new file mode 100644
index 000000000..433bee608
--- /dev/null
+++ b/app/models/concerns/tag_list_validateable.rb
@@ -0,0 +1,11 @@
+module TagListValidateable
+  extend ActiveSupport::Concern
+  # we check tags names aren't too long and don't contain non alphabet characters
+  def validate_tag_name(tag_list)
+    tag_list.each do |tag|
+      new_tag = Tag.new(name: tag)
+      new_tag.validate_name
+      new_tag.errors.messages[:name].each { |message| errors.add(:tag, "\"#{tag}\" #{message}") }
+    end
+  end
+end
diff --git a/app/models/display_ad.rb b/app/models/display_ad.rb
index 98146799c..8ce62b302 100644
--- a/app/models/display_ad.rb
+++ b/app/models/display_ad.rb
@@ -1,4 +1,6 @@
 class DisplayAd < ApplicationRecord
+  include TagListValidateable
+  acts_as_taggable_on :tags
   resourcify
 
   ALLOWED_PLACEMENT_AREAS = %w[sidebar_left sidebar_left_2 sidebar_right post_comments].freeze
@@ -7,6 +9,7 @@ class DisplayAd < ApplicationRecord
                                             "Sidebar Right",
                                             "Below the comment section"].freeze
 
+  MAX_TAG_LIST_SIZE = 10
   POST_WIDTH = 775
   SIDEBAR_WIDTH = 350
 
@@ -18,6 +21,7 @@ class DisplayAd < ApplicationRecord
   validates :placement_area, presence: true,
                              inclusion: { in: ALLOWED_PLACEMENT_AREAS }
   validates :body_markdown, presence: true
+  validate :validate_tag
   before_save :process_markdown
   after_save :generate_display_ad_name
 
@@ -50,6 +54,13 @@ class DisplayAd < ApplicationRecord
     ALLOWED_PLACEMENT_AREAS_HUMAN_READABLE[ALLOWED_PLACEMENT_AREAS.find_index(placement_area)]
   end
 
+  def validate_tag
+    # check there are not too many tags
+    return errors.add(:tag_list, I18n.t("models.article.too_many_tags")) if tag_list.size > MAX_TAG_LIST_SIZE
+
+    validate_tag_name(tag_list)
+  end
+
   private
 
   def generate_display_ad_name
diff --git a/app/models/tag.rb b/app/models/tag.rb
index 644482abf..42204bfd6 100644
--- a/app/models/tag.rb
+++ b/app/models/tag.rb
@@ -37,6 +37,7 @@ class Tag < ActsAsTaggableOn::Tag
   belongs_to :badge, optional: true
 
   has_many :articles, through: :taggings, source: :taggable, source_type: "Article"
+  has_many :display_ads, through: :taggings, source: :taggable, source_type: "DisplayAd"
 
   mount_uploader :profile_image, ProfileImageUploader
   mount_uploader :social_image, ProfileImageUploader
diff --git a/app/views/admin/display_ads/_form.html.erb b/app/views/admin/display_ads/_form.html.erb
index 7487872a6..30bacc580 100644
--- a/app/views/admin/display_ads/_form.html.erb
+++ b/app/views/admin/display_ads/_form.html.erb
@@ -24,6 +24,11 @@
       <div class="crayons-field">
         <div id="display-ad-targeted-tags"></div>
       </div>
+
+      <div class="crayons-field hidden">
+        <%= label_tag :tag_list, "tag_list:", class: "crayons-field__label" %>
+        <%= text_field_tag :tag_list, @display_ad.tag_list, class: "crayons-textfield js-tags-textfield" %>
+      </div>
     <% end %>
 
     <div class="crayons-field">
diff --git a/spec/models/display_ad_spec.rb b/spec/models/display_ad_spec.rb
index 7bbff0e66..c2a78982f 100644
--- a/spec/models/display_ad_spec.rb
+++ b/spec/models/display_ad_spec.rb
@@ -137,4 +137,44 @@ RSpec.describe DisplayAd, type: :model do
       expect(described_class.search_ads("foo")).to eq([])
     end
   end
+
+  describe ".validate_tag" do
+    it "rejects more than 10 tags" do
+      eleven_tags = "one, two, three, four, five, six, seven, eight, nine, ten, eleven"
+      expect(build(:display_ad,
+                   name: "This is an Ad",
+                   body_markdown: "Ad Body",
+                   placement_area: "post_comments",
+                   tag_list: eleven_tags).valid?).to be(false)
+    end
+
+    it "rejects tags with length > 30" do
+      tags = "'testing tag length with more than 30 chars', tag"
+      expect(build(:display_ad,
+                   name: "This is an Ad",
+                   body_markdown: "Ad Body",
+                   placement_area: "post_comments",
+                   tag_list: tags).valid?).to be(false)
+    end
+
+    it "rejects tag with non-alphanumerics" do
+      expect do
+        build(:display_ad,
+              name: "This is an Ad",
+              body_markdown: "Ad Body",
+              placement_area: "post_comments",
+              tag_list: "c++").validate!
+      end.to raise_error(ActiveRecord::RecordInvalid)
+    end
+
+    it "always downcase tags" do
+      tags = "UPPERCASE, CAPITALIZE"
+      display_ad = create(:display_ad,
+                          name: "This is an Ad",
+                          body_markdown: "Ad Body",
+                          placement_area: "post_comments",
+                          tag_list: tags)
+      expect(display_ad.tag_list).to eq(tags.downcase.split(", "))
+    end
+  end
 end