diff --git a/app/controllers/admin/configs_controller.rb b/app/controllers/admin/configs_controller.rb
index 0ac8f1ae7..1e2867866 100644
--- a/app/controllers/admin/configs_controller.rb
+++ b/app/controllers/admin/configs_controller.rb
@@ -14,6 +14,8 @@ module Admin
     COMMUNITY_PARAMS =
       %i[
         community_name
+        collective_noun
+        collective_noun_disabled
         community_description
         community_member_label
         community_copyright_start_year
diff --git a/app/helpers/application_helper.rb b/app/helpers/application_helper.rb
index c9f02f08e..6bfc13eea 100644
--- a/app/helpers/application_helper.rb
+++ b/app/helpers/application_helper.rb
@@ -185,7 +185,9 @@ module ApplicationHelper
   end
 
   def community_qualified_name
-    "#{community_name} Community"
+    return "#{community_name} #{SiteConfig.collective_noun}" unless SiteConfig.collective_noun_disabled
+
+    community_name
   end
 
   def release_adjusted_cache_key(path)
diff --git a/app/javascript/admin/controllers/config_controller.js b/app/javascript/admin/controllers/config_controller.js
index 3242d32f7..d7b3fd304 100644
--- a/app/javascript/admin/controllers/config_controller.js
+++ b/app/javascript/admin/controllers/config_controller.js
@@ -3,19 +3,27 @@ import { Controller } from 'stimulus';
 const recaptchaFields = document.querySelector('#recaptchaContainer');
 
 export default class ConfigController extends Controller {
-  static targets = ['inviteOnlyMode', 'authenticationProviders', 'requireCaptchaForEmailPasswordRegistration'];
+  static targets = [
+    'authenticationProviders',
+    'collectiveNoun',
+    'requireCaptchaForEmailPasswordRegistration',
+  ];
 
-  disableAuthenticationOptions() {
-    if (this.inviteOnlyModeTarget.checked) {
-      this.authenticationProvidersTarget.disabled = true;
+  disableTargetField(event) {
+    const targetElementName = event.target.dataset.disableTarget;
+    const targetElement = this[`${targetElementName}Target`];
+    const newValue = event.target.checked;
+    targetElement.disabled = newValue;
+
+    // Disable the button generated by ERB for select tags
+    if (targetElement.nodeName === 'SELECT') {
+      const snakeCaseName = targetElementName.replace(
+        /[A-Z]/g,
+        (letter) => `_${letter.toLowerCase()}`,
+      );
       document.querySelector(
-        'button[data-id=site_config_authentication_providers]',
-      ).disabled = true;
-    } else {
-      this.authenticationProvidersTarget.disabled = false;
-      document.querySelector(
-        'button[data-id=site_config_authentication_providers]',
-      ).disabled = false;
+        `button[data-id=site_config_${snakeCaseName}]`,
+      ).disabled = newValue;
     }
   }
 
diff --git a/app/lib/constants/site_config.rb b/app/lib/constants/site_config.rb
index 15f44cf15..7aefce1a7 100644
--- a/app/lib/constants/site_config.rb
+++ b/app/lib/constants/site_config.rb
@@ -49,6 +49,10 @@ module Constants
         description: "https://url.com/lander",
         placeholder: "URL campaign sidebar image will link to"
       },
+      collective_noun: {
+        description: "Used to describe your collective identity.",
+        placeholder: "Herd"
+      },
       community_copyright_start_year: {
         description: "Used to mark the year this forem was started.",
         placeholder: Time.zone.today.year.to_s
diff --git a/app/mailers/devise_mailer.rb b/app/mailers/devise_mailer.rb
index 3d9b655ff..da1c85e18 100644
--- a/app/mailers/devise_mailer.rb
+++ b/app/mailers/devise_mailer.rb
@@ -2,7 +2,8 @@ class DeviseMailer < Devise::Mailer
   before_action :use_site_config_values
 
   def use_site_config_values
-    Devise.mailer_sender = "#{SiteConfig.community_name} Community <#{SiteConfig.email_addresses[:default]}>"
+    Devise.mailer_sender =
+      "#{SiteConfig.community_name} #{SiteConfig.collective_noun} <#{SiteConfig.email_addresses[:default]}>"
     ActionMailer::Base.default_url_options[:host] = SiteConfig.app_domain
   end
 end
diff --git a/app/models/site_config.rb b/app/models/site_config.rb
index cdd59a392..fca2f407a 100644
--- a/app/models/site_config.rb
+++ b/app/models/site_config.rb
@@ -48,6 +48,8 @@ class SiteConfig < RailsSettings::Base
 
   # Community Content
   field :community_name, type: :string, default: ApplicationConfig["COMMUNITY_NAME"] || "New Forem"
+  field :collective_noun, type: :string, default: "Community"
+  field :collective_noun_disabled, type: :boolean, default: false
   field :community_description, type: :string
   field :community_member_label, type: :string, default: "user"
   field :tagline, type: :string
diff --git a/app/views/admin/configs/show.html.erb b/app/views/admin/configs/show.html.erb
index 22559633e..f2045b8cb 100644
--- a/app/views/admin/configs/show.html.erb
+++ b/app/views/admin/configs/show.html.erb
@@ -141,7 +141,7 @@
                 </h3>
                 <div class="form-group">
                   <div class="crayons-field--checkbox">
-                    <%= f.check_box :invite_only_mode, checked: SiteConfig.invite_only_mode, data: { action: "config#disableAuthenticationOptions", target: "config.inviteOnlyMode" }, class: "crayons-checkbox" %>
+                    <%= f.check_box :invite_only_mode, checked: SiteConfig.invite_only_mode, data: { action: "config#disableTargetField", disable_target: "authenticationProviders" }, class: "crayons-checkbox" %>
                     <div class="mt-0">
                       <%= admin_config_label :invite_only_mode %>
                       <%= admin_config_description Constants::SiteConfig::DETAILS[:invite_only_mode][:description] %>
@@ -463,6 +463,19 @@
                                    placeholder: Constants::SiteConfig::DETAILS[:community_name][:placeholder] %>
                 </div>
 
+                <div class="crayons-field">
+                  <%= admin_config_label :collective_noun %>
+                  <%= admin_config_description Constants::SiteConfig::DETAILS[:collective_noun][:description] %>
+                  <%= f.text_field :collective_noun,
+                                   class: "crayons-textfield",
+                                   value: SiteConfig.collective_noun,
+                                   placeholder: Constants::SiteConfig::DETAILS[:collective_noun][:placeholder],
+                                   disabled: SiteConfig.collective_noun_disabled,
+                                   data: { target: "config.collectiveNoun" } %>
+                  <%= admin_config_label :collective_noun_disabled %>
+                  <%= f.check_box :collective_noun_disabled, checked: SiteConfig.collective_noun_disabled, data: { action: "config#disableTargetField", disable_target: "collectiveNoun" }, class: "crayons-checkbox" %>
+                </div>
+
                 <div class="crayons-field">
                   <%= admin_config_label :tagline %>
                   <%= admin_config_description Constants::SiteConfig::DETAILS[:tagline][:description] %>
diff --git a/app/views/onboardings/show.html.erb b/app/views/onboardings/show.html.erb
index 592eff8e3..1a8010921 100644
--- a/app/views/onboardings/show.html.erb
+++ b/app/views/onboardings/show.html.erb
@@ -12,7 +12,7 @@
 </style>
 
 <div id="onboarding-container"
-  data-community-name="<%= community_name %>"
+  data-community-name="<%= community_qualified_name %>"
   data-community-description="<%= SiteConfig.community_description %>"
   data-community-logo="<%= optimized_image_url(safe_logo_url(SiteConfig.onboarding_logo_image)) %>"
   data-community-background="<%= optimized_image_url(SiteConfig.onboarding_background_image, width: 1680, quality: 75, random_fallback: false) %>">
diff --git a/app/views/pages/badge.html.erb b/app/views/pages/badge.html.erb
index 8aa3197d4..608a014e7 100644
--- a/app/views/pages/badge.html.erb
+++ b/app/views/pages/badge.html.erb
@@ -4,7 +4,7 @@
   <meta charset="UTF-8" />
   <meta name="viewport" content="width=device-width, initial-scale=1.0" />
   <meta http-equiv="X-UA-Compatible" content="ie=edge" />
-  <title><%= community_name %> Community ❤️</title>
+  <title><%= community_qualified_name %> ❤️</title>
 </head>
 <body>
 <%= @html_variant.html.html_safe %>
diff --git a/app/views/partnerships/_bronze_sponsor_copy.html.erb b/app/views/partnerships/_bronze_sponsor_copy.html.erb
index 2216d49d2..758991b4f 100644
--- a/app/views/partnerships/_bronze_sponsor_copy.html.erb
+++ b/app/views/partnerships/_bronze_sponsor_copy.html.erb
@@ -1,7 +1,7 @@
 <h1>Bronze Sponsorship</h1>
 
 <p>
-  Thank you for supporting the <%= community_name %> Community!  Here’s what to expect with a Bronze Sponsorship:
+  Thank you for supporting the <%= community_qualified_name %>!  Here’s what to expect with a Bronze Sponsorship:
 </p>
 
 <h3>
@@ -20,7 +20,7 @@
   🏆  Special flair on your organization profile page
 </h3>
 <p>
-  As a Bronze sponsor, you will receive special flair that lives on your organization page.  This visual cue will show the <%= community_name %> Community and broader ecosystem that you are an important community supporter, providing a natural draw for increased engagement on the platform.  And, of course, you’ll have bragging rights and company pride knowing that you’re supporting a wonderful community.
+  As a Bronze sponsor, you will receive special flair that lives on your organization page.  This visual cue will show the <%= community_qualified_name %> and broader ecosystem that you are an important community supporter, providing a natural draw for increased engagement on the platform.  And, of course, you’ll have bragging rights and company pride knowing that you’re supporting a wonderful community.
 </p>
 <% if user_signed_in? %>
   <h3>Bronze sponsorship costs 100 credits/mo ($250 when purchased in bulk)</h3>
diff --git a/app/views/partnerships/_gold_sponsor_copy.html.erb b/app/views/partnerships/_gold_sponsor_copy.html.erb
index 9d11acc59..d2369e9a1 100644
--- a/app/views/partnerships/_gold_sponsor_copy.html.erb
+++ b/app/views/partnerships/_gold_sponsor_copy.html.erb
@@ -37,7 +37,7 @@ It will also include a call-to-action to follow your organization directly in th
   🏆  Special flair on your organization profile page
 </h3>
 <p>
-As a Gold sponsor, you will receive special flair that lives on your organization page. This visual cue will show the <%= community_name %> Community and broader ecosystem that you are an important community supporter, providing a natural draw for increased engagement on the platform. And, of course, you’ll have bragging rights and company pride knowing that you’re supporting a wonderful community.
+As a Gold sponsor, you will receive special flair that lives on your organization page. This visual cue will show the <%= community_qualified_name %> and broader ecosystem that you are an important community supporter, providing a natural draw for increased engagement on the platform. And, of course, you’ll have bragging rights and company pride knowing that you’re supporting a wonderful community.
 </p>
 <% unless user_signed_in? %>
     <h2>Email <%= email_link(:business) %> for pricing information</h2>
diff --git a/app/views/partnerships/_silver_sponsor_copy.html.erb b/app/views/partnerships/_silver_sponsor_copy.html.erb
index c71790312..750e8a39e 100644
--- a/app/views/partnerships/_silver_sponsor_copy.html.erb
+++ b/app/views/partnerships/_silver_sponsor_copy.html.erb
@@ -19,7 +19,7 @@
   🏆  Special flair on your organization profile page
 </h3>
 <p>
-  As a Silver sponsor, you will receive special flair that lives on your organization page.  This visual cue will show the <%= community_name %> Community and broader ecosystem that you are an important community supporter, providing a natural draw for increased engagement on the platform.  And, of course, you’ll have bragging rights and company pride knowing that you’re supporting a wonderful community.
+  As a Silver sponsor, you will receive special flair that lives on your organization page.  This visual cue will show the <%= community_qualified_name %> and broader ecosystem that you are an important community supporter, providing a natural draw for increased engagement on the platform.  And, of course, you’ll have bragging rights and company pride knowing that you’re supporting a wonderful community.
 </p>
 <% if user_signed_in? %>
   <h3>Silver sponsorship costs 500 credits/mo ($1,250 when purchased in bulk)</h3>
diff --git a/app/views/partnerships/_tag_sponsor_copy.html.erb b/app/views/partnerships/_tag_sponsor_copy.html.erb
index dc9d8f715..0946510e0 100644
--- a/app/views/partnerships/_tag_sponsor_copy.html.erb
+++ b/app/views/partnerships/_tag_sponsor_copy.html.erb
@@ -15,7 +15,7 @@ Target your messaging with a tag sponsorship.  This is a great way to increase y
   Placement on our tag overview page
 </h3>
 <p>
-  Members of the <%= community_name %> Community head to the dedicated tags page to explore new areas of the site, and to manage which tags they follow.  Your company will be listed as a sponsor directly alongside the tag you support.  This placement provides visibility to all members, even if they don’t directly engage within your tag.
+  Members of the <%= community_qualified_name %> head to the dedicated tags page to explore new areas of the site, and to manage which tags they follow.  Your company will be listed as a sponsor directly alongside the tag you support.  This placement provides visibility to all members, even if they don’t directly engage within your tag.
 </p>
 <h3>
   Special flair on your organization profile page
diff --git a/spec/helpers/application_helper_spec.rb b/spec/helpers/application_helper_spec.rb
index 6049a5d06..187485b31 100644
--- a/spec/helpers/application_helper_spec.rb
+++ b/spec/helpers/application_helper_spec.rb
@@ -12,7 +12,13 @@ RSpec.describe ApplicationHelper, type: :helper do
 
   describe "#community_qualified_name" do
     it "equals to the full qualified community name" do
-      expected_name = "#{SiteConfig.community_name} Community"
+      allow(SiteConfig).to receive(:collective_noun_disabled).and_return(true)
+      expected_name = SiteConfig.community_name.to_s
+      expect(helper.community_qualified_name).to eq(expected_name)
+
+      allow(SiteConfig).to receive(:collective_noun).and_return("Flock")
+      allow(SiteConfig).to receive(:collective_noun_disabled).and_return(false)
+      expected_name = "#{SiteConfig.community_name} #{SiteConfig.collective_noun}"
       expect(helper.community_qualified_name).to eq(expected_name)
     end
   end
diff --git a/spec/requests/admin/configs_spec.rb b/spec/requests/admin/configs_spec.rb
index 62537886a..0c1ef70db 100644
--- a/spec/requests/admin/configs_spec.rb
+++ b/spec/requests/admin/configs_spec.rb
@@ -105,6 +105,13 @@ RSpec.describe "/admin/config", type: :request do
           expect(SiteConfig.community_name).to eq(name_magoo)
         end
 
+        it "updates the collective_noun" do
+          collective_noun = "Rhumba"
+          post "/admin/config", params: { site_config: { collective_noun: collective_noun },
+                                          confirmation: confirmation_message }
+          expect(SiteConfig.collective_noun).to eq(collective_noun)
+        end
+
         it "updates the community_member_label" do
           name = "developer"
           post "/admin/config", params: { site_config: { community_member_label: name },
@@ -664,7 +671,6 @@ RSpec.describe "/admin/config", type: :request do
           expect(SiteConfig.home_feed_minimum_score).to eq(home_feed_minimum_score)
         end
 
-
         it "updates the brand color if proper hex" do
           hex = "#0a0a0a" # dark enough
           post "/admin/config", params: { site_config: { primary_brand_color_hex: hex },
diff --git a/spec/requests/articles/articles_show_spec.rb b/spec/requests/articles/articles_show_spec.rb
index b9bc82507..f984129e0 100644
--- a/spec/requests/articles/articles_show_spec.rb
+++ b/spec/requests/articles/articles_show_spec.rb
@@ -36,7 +36,7 @@ RSpec.describe "ArticlesShow", type: :request do
         "publisher" => {
           "@context" => "http://schema.org",
           "@type" => "Organization",
-          "name" => "#{SiteConfig.community_name} Community",
+          "name" => "#{SiteConfig.community_name} #{SiteConfig.collective_noun}",
           "logo" => {
             "@context" => "http://schema.org",
             "@type" => "ImageObject",
diff --git a/spec/requests/service_worker_spec.rb b/spec/requests/service_worker_spec.rb
index edb116a35..91ef097b4 100644
--- a/spec/requests/service_worker_spec.rb
+++ b/spec/requests/service_worker_spec.rb
@@ -21,7 +21,7 @@ RSpec.describe "ServiceWorker", type: :request do
   describe "GET /manifest.json" do
     it "renders file with proper text" do
       get "/manifest.json"
-      expect(response.body).to include("\"name\": \"#{SiteConfig.community_name} Community\"")
+      expect(response.body).to include("\"name\": \"#{SiteConfig.community_name} #{SiteConfig.collective_noun}\"")
     end
 
     it "renders json file" do