diff --git a/app/services/profile_fields/add_base_fields.rb b/app/services/profile_fields/add_base_fields.rb
new file mode 100644
index 000000000..cffce55c9
--- /dev/null
+++ b/app/services/profile_fields/add_base_fields.rb
@@ -0,0 +1,13 @@
+module ProfileFields
+  class AddBaseFields
+    include FieldDefinition
+
+    group "Basic" do
+      field "Display email on profile", :check_box
+      field "Name", :text_field, placeholder: "John Doe"
+      field "Website URL", :text_field, placeholder: "https://yoursite.com"
+      field "Summary", :text_area, placeholder: "A short bio..."
+      field "Location", :text_field, placeholder: "Halifax, Nova Scotia"
+    end
+  end
+end
diff --git a/app/services/profile_fields/add_branding_fields.rb b/app/services/profile_fields/add_branding_fields.rb
new file mode 100644
index 000000000..937b93bdb
--- /dev/null
+++ b/app/services/profile_fields/add_branding_fields.rb
@@ -0,0 +1,13 @@
+module ProfileFields
+  class AddBrandingFields
+    include FieldDefinition
+
+    group "Branding" do
+      field "Brand color 1", :color_field, placeholder: "#000000", description: "Used for backgrounds, borders etc."
+      field "Brand color 2",
+            :color_field,
+            placeholder: "#000000",
+            description: "Used for texts (usually put on Brand color 1)."
+    end
+  end
+end
diff --git a/app/services/profile_fields/add_link_fields.rb b/app/services/profile_fields/add_link_fields.rb
new file mode 100644
index 000000000..ea57aa5a4
--- /dev/null
+++ b/app/services/profile_fields/add_link_fields.rb
@@ -0,0 +1,19 @@
+module ProfileFields
+  class AddLinkFields
+    include FieldDefinition
+
+    group "Links" do
+      field "Facebook profile URL", :text_field, placeholder: "https://facebook.com/..."
+      field "Youtube URL", :text_field, placeholder: "https://www.youtube.com/channel/..."
+      field "StackOverflow profile URL", :text_field, placeholder: "https://stackoverflow.com/users/..."
+      field "LinkedIn profile URL", :text_field, placeholder: "https://www.linkedin.com/in/..."
+      field "Behance profile URL", :text_field, placeholder: "https://..."
+      field "Dribble profile URL", :text_field, placeholder: "https://dribble.com/..."
+      field "Medium profile URL", :text_field, placeholder: "https://..."
+      field "GitLab profile URL", :text_field, placeholder: "https://..."
+      field "Instagram profile URL", :text_field, placeholder: "https://..."
+      field "Mastodon profile URL", :text_field, placeholder: "https://..."
+      field "Twitch profile URL", :text_field, placeholder: "https://..."
+    end
+  end
+end
diff --git a/app/services/profile_fields/add_work_fields.rb b/app/services/profile_fields/add_work_fields.rb
new file mode 100644
index 000000000..5e9604286
--- /dev/null
+++ b/app/services/profile_fields/add_work_fields.rb
@@ -0,0 +1,15 @@
+module ProfileFields
+  class AddWorkFields
+    include FieldDefinition
+
+    group "Work" do
+      field "Education", :text_field
+      field "Employer name", :text_field, placeholder: "Acme Inc."
+      field "Employer URL", :text_field, placeholder: "https://dev.com"
+      field "Employment title", :text_field, placeholder: "Junior Frontend Engineer"
+      field "Looking for work", :check_box
+      field 'Display "looking for work" on profile', :check_box
+      field "Recruiters can contact me about job opportunities", :check_box
+    end
+  end
+end
diff --git a/app/services/profile_fields/field_definition.rb b/app/services/profile_fields/field_definition.rb
new file mode 100644
index 000000000..be3242f14
--- /dev/null
+++ b/app/services/profile_fields/field_definition.rb
@@ -0,0 +1,38 @@
+module ProfileFields
+  # This module defines a tiny DSL for declarative profile field seeders.
+  module FieldDefinition
+    extend ActiveSupport::Concern
+
+    class_methods do
+      def call
+        new.add_fields
+      end
+
+      def group(group = nil)
+        @group = group
+        yield if block_given?
+        @group = nil
+      end
+
+      def fields
+        @fields ||= []
+      end
+
+      private
+
+      def field(label, input_type, placeholder: nil, description: nil, group: @group)
+        fields << {
+          label: label,
+          input_type: input_type,
+          placeholder_text: placeholder,
+          description: description,
+          group: group
+        }.compact
+      end
+    end
+
+    def add_fields
+      self.class.fields.each { |field| ProfileField.create(field) }
+    end
+  end
+end
diff --git a/app/services/profile_fields/import_from_csv.rb b/app/services/profile_fields/import_from_csv.rb
new file mode 100644
index 000000000..e9a34f4e0
--- /dev/null
+++ b/app/services/profile_fields/import_from_csv.rb
@@ -0,0 +1,11 @@
+module ProfileFields
+  class ImportFromCsv
+    HEADERS = %i[label input_type placeholder_text description group].freeze
+
+    def self.call(file)
+      CSV.foreach(file, headers: HEADERS, skip_blanks: true) do |row|
+        ProfileField.create(row.to_h)
+      end
+    end
+  end
+end
diff --git a/bin/setup b/bin/setup
index bc1e0aec8..384ca0121 100755
--- a/bin/setup
+++ b/bin/setup
@@ -33,7 +33,8 @@ chdir APP_ROOT do
   puts "\n== Preparing Test Elasticsearch =="
   system! 'RAILS_ENV="test" bin/rails search:setup'
 
-  system! "bin/rails app_initializer:setup"
+  puts "\n== Initializing the application =="
+  system! "bin/rails app_initializer:setup forem:setup"
 
   puts "\n== Removing old logs and tempfiles =="
   system! "bin/rails log:clear tmp:clear"
diff --git a/db/migrate/20200804035648_add_description_to_profile_fields.rb b/db/migrate/20200804035648_add_description_to_profile_fields.rb
new file mode 100644
index 000000000..98ec20654
--- /dev/null
+++ b/db/migrate/20200804035648_add_description_to_profile_fields.rb
@@ -0,0 +1,5 @@
+class AddDescriptionToProfileFields < ActiveRecord::Migration[6.0]
+  def change
+    add_column :profile_fields, :description, :string
+  end
+end
diff --git a/db/migrate/20200805050048_add_group_to_profile_fields.rb b/db/migrate/20200805050048_add_group_to_profile_fields.rb
new file mode 100644
index 000000000..780eab880
--- /dev/null
+++ b/db/migrate/20200805050048_add_group_to_profile_fields.rb
@@ -0,0 +1,5 @@
+class AddGroupToProfileFields < ActiveRecord::Migration[6.0]
+  def change
+    add_column :profile_fields, :group, :string
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 0e5b6a379..2b0b35239 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema.define(version: 2020_07_31_041554) do
+ActiveRecord::Schema.define(version: 2020_08_05_050048) do
 
   # These are extensions that must be enabled in order to support this database
   enable_extension "citext"
@@ -924,6 +924,8 @@ ActiveRecord::Schema.define(version: 2020_07_31_041554) do
   create_table "profile_fields", force: :cascade do |t|
     t.boolean "active", default: true, null: false
     t.datetime "created_at", precision: 6, null: false
+    t.string "description"
+    t.string "group"
     t.integer "input_type", default: 0, null: false
     t.citext "label", null: false
     t.string "placeholder_text"
diff --git a/db/seeds.rb b/db/seeds.rb
index f43f37173..b220a4946 100644
--- a/db/seeds.rb
+++ b/db/seeds.rb
@@ -492,6 +492,18 @@ seeder.create_if_none(Page) do
 end
 
 ##############################################################################
+
+seeder.create_if_none(ProfileField) do
+  ProfileFields::AddBaseFields.call
+  ProfileFields::AddLinkFields.call
+  ProfileFields::AddWorkFields.call
+  coding_fields_csv = Rails.root.join("lib/data/coding_profile_fields.csv")
+  ProfileFields::ImportFromCsv.call(coding_fields_csv)
+  ProfileFields::AddBrandingFields.call
+end
+
+##############################################################################
+
 puts <<-ASCII
 
   ```````````````````````````````````````````````````````````````````````````
diff --git a/lib/data/coding_profile_fields.csv b/lib/data/coding_profile_fields.csv
new file mode 100644
index 000000000..612d8f37e
--- /dev/null
+++ b/lib/data/coding_profile_fields.csv
@@ -0,0 +1,4 @@
+Skills/Languages,text_area,,What tools and languages are you most experienced with? Are you specialized or more of a generalist?,Coding
+I'm getting into,text_area,,What are you learning right now? What are the new tools and languages you're picking up right now?,Coding
+My projects and hacks,text_area,,What projects are currently occupying most of your time?,Coding
+Available for,text_area,,What kinds of collaborations or discussions are you available for? What's a good reason to say Hey! to you these days?,Coding
diff --git a/lib/tasks/forem.rake b/lib/tasks/forem.rake
new file mode 100644
index 000000000..eefff64b9
--- /dev/null
+++ b/lib/tasks/forem.rake
@@ -0,0 +1,9 @@
+namespace :forem do
+  desc "Performs basic setup for new Forem instances"
+  task setup: :environment do
+    puts "\n== Setting up profile fields =="
+    # TODO: [@forem/oss] Remove the destroy_all call
+    ProfileField.destroy_all
+    ProfileFields::AddBaseFields.call
+  end
+end
diff --git a/spec/fixtures/files/profile_fields.csv b/spec/fixtures/files/profile_fields.csv
new file mode 100644
index 000000000..a309f3197
--- /dev/null
+++ b/spec/fixtures/files/profile_fields.csv
@@ -0,0 +1,4 @@
+Name,text_field,John Doe,,Basic
+Skills/Languages,text_area,,Programming languages,Coding
+
+Color,color_field,#000000,"Used for backgrounds, borders etc.",Branding
diff --git a/spec/services/profile_fields/field_definition_spec.rb b/spec/services/profile_fields/field_definition_spec.rb
new file mode 100644
index 000000000..8f1c406b8
--- /dev/null
+++ b/spec/services/profile_fields/field_definition_spec.rb
@@ -0,0 +1,24 @@
+require "rails_helper"
+
+RSpec.describe ProfileFields::FieldDefinition, type: :service do
+  let(:test_class) do
+    Class.new do
+      include ProfileFields::FieldDefinition
+      group "Test" do
+        field "Test 1", :text_area, placeholder: "Test", description: "For testing"
+        field "Test 2", :check_box
+      end
+    end
+  end
+
+  context "when adding fields" do
+    it "creates all the profile fields in the DB", :aggregate_failures do
+      expect do
+        test_class.call
+      end.to change(ProfileField, :count).by(2)
+
+      expect(ProfileField.pluck(:label)).to match_array(["Test 1", "Test 2"])
+      expect(ProfileField.pluck(:group)).to match_array(%w[Test Test])
+    end
+  end
+end
diff --git a/spec/services/profile_fields/import_from_csv_spec.rb b/spec/services/profile_fields/import_from_csv_spec.rb
new file mode 100644
index 000000000..178c82f16
--- /dev/null
+++ b/spec/services/profile_fields/import_from_csv_spec.rb
@@ -0,0 +1,38 @@
+require "rails_helper"
+
+RSpec.describe ProfileFields::ImportFromCsv do
+  # Importing is slow, so we only do it once and then clean up after outselves.
+  # rubocop:disable RSpec/BeforeAfterAll
+  before(:all) { described_class.call(file_fixture("profile_fields.csv")) }
+
+  after(:all) { ProfileField.destroy_all }
+  # rubocop:enable RSpec/BeforeAfterAll
+
+  it "ignores empty lines" do
+    expect(ProfileField.count).to eq 3
+  end
+
+  it "handles missing descriptions", :aggregate_failures do
+    field = ProfileField.find_by!(label: "Name")
+    expect(field.input_type).to eq "text_field"
+    expect(field.placeholder_text).to eq "John Doe"
+    expect(field.description).to be_nil
+    expect(field.group).to eq "Basic"
+  end
+
+  it "handles missing placeholder_texts", :aggregate_failures do
+    field = ProfileField.find_by!(label: "Skills/Languages")
+    expect(field.input_type).to eq "text_area"
+    expect(field.placeholder_text).to be_nil
+    expect(field.description).to eq "Programming languages"
+    expect(field.group).to eq "Coding"
+  end
+
+  it "handles commas in correctly quoted fields", :aggregate_failures do
+    field = ProfileField.find_by!(label: "Color")
+    expect(field.input_type).to eq "color_field"
+    expect(field.placeholder_text).to eq "#000000"
+    expect(field.description).to eq "Used for backgrounds, borders etc."
+    expect(field.group).to eq "Branding"
+  end
+end