diff --git a/app/assets/stylesheets/sticky-nav.scss b/app/assets/stylesheets/sticky-nav.scss
index 98d04b864..0a880d561 100644
--- a/app/assets/stylesheets/sticky-nav.scss
+++ b/app/assets/stylesheets/sticky-nav.scss
@@ -148,28 +148,38 @@
     p{
       margin:12px 0px;
     }
+    code {
+      background: $light-gray;
+      border-radius: 3px;
+      padding: 3px 4px;
+      color:#333842;
+      font-family: $monospace;
+    }
     a.primary-sticky-nav-org-cta-link{
       width:100%;
       display: block;
       font-size:1.25em;
       border:0px;
       border-radius:3px;
-      padding: 8px 0px 3px;
+      padding: 11px 0px 5px;
       margin-top: 20px;
       background: white;
       color: $black;
       font-family: $helvetica-condensed;
-      border: 1px solid darken($light-medium-gray, 7%);
+      font-weight: bold;
+      border: 1px solid darken($light-medium-gray, 10%);
       text-align: center;
+      font-stretch: condensed;
       .primary-sticky-nav-org-cta-link-domain-small{
         display: block;
+        font-weight: 400;
         padding-top: 2px;
         font-size:0.75em;
-        color: darken($light-medium-gray, 7%);
+        color: darken($light-medium-gray, 9%);
         font-family: $monospace;
       }
       &:hover {
-        border: 1px solid darken($light-medium-gray, 12%);
+        border: 1px solid darken($light-medium-gray, 14%);
         box-shadow: $shadow;
         transition: all 0.1s;
       }
diff --git a/app/labor/markdown_parser.rb b/app/labor/markdown_parser.rb
index fa8266aed..49aa6394c 100644
--- a/app/labor/markdown_parser.rb
+++ b/app/labor/markdown_parser.rb
@@ -26,7 +26,7 @@ class MarkdownParser
     return if @content.blank?
     renderer = Redcarpet::Render::HTMLRouge.new(hard_wrap: true, filter_html: false)
     markdown = Redcarpet::Markdown.new(renderer, REDCARPET_CONFIG)
-    tag_whitelist = %w(strong i u b em p br)
+    tag_whitelist = %w(strong i u b em p br code)
     attribute_whitelist = %w(href strong em ref rel src title alt class)
     ActionController::Base.helpers.sanitize markdown.render(@content).html_safe,
     tags: tag_whitelist,
diff --git a/app/models/organization.rb b/app/models/organization.rb
index 11bf5ed09..771fae51b 100644
--- a/app/models/organization.rb
+++ b/app/models/organization.rb
@@ -34,14 +34,14 @@ class Organization < ApplicationRecord
                                      allow_blank: true }
   validates :tech_stack, :story, length: { maximum: 640 }
   validates :cta_button_url,
-    url: { allow_blank: true, no_local: true, schemes: ["https", "http"] }, if: :approved
-  validates :cta_button_text, length: { maximum: 12 }
+    url: { allow_blank: true, no_local: true, schemes: ["https", "http"] }
+  validates :cta_button_text, length: { maximum: 20 }
   validates :cta_body_markdown, length: { maximum: 256 }
   before_save :remove_at_from_usernames
   after_save  :bust_cache
   before_save :generate_secret
   before_validation :downcase_slug
-  before_validation :evaluate_markdown, if: :approved
+  before_validation :evaluate_markdown
 
   validate :unique_slug_including_users
 
@@ -80,7 +80,7 @@ class Organization < ApplicationRecord
   end
 
   def approved_and_filled_out_cta?
-    approved && cta_body_markdown? && cta_button_text? && cta_button_url?
+    cta_processed_html?
   end
 
   def profile_image_90
diff --git a/app/views/articles/_sticky_nav.html.erb b/app/views/articles/_sticky_nav.html.erb
index 8f6b40c1e..ddd8526a6 100644
--- a/app/views/articles/_sticky_nav.html.erb
+++ b/app/views/articles/_sticky_nav.html.erb
@@ -50,10 +50,14 @@
     <% elsif @actor.class.name == "Organization" && @actor.approved_and_filled_out_cta? %>
       <div class="primary-sticky-nav-org-summary">
         <%= @actor.cta_processed_html.html_safe %>
-        <a href="<%= @actor.cta_button_url || "LEARN MORE" %>" class="primary-sticky-nav-org-cta-link">
-          <%= @actor.cta_button_text.upcase %>
-          <span class="primary-sticky-nav-org-cta-link-domain-small"><%= Addressable::URI.parse(@actor.cta_button_url).domain %></span>
-        </a>
+        <% if @actor.cta_button_text.present? && @actor.cta_button_url.present? %>
+          <a href="<%= @actor.cta_button_url || "LEARN MORE" %>" class="primary-sticky-nav-org-cta-link">
+            <%= @actor.cta_button_text %>
+            <span class="primary-sticky-nav-org-cta-link-domain-small">
+              <%= Addressable::URI.parse(@actor.cta_button_url).domain %>
+            </span>
+          </a>
+        <% end %>
       </div>
     <% end %>
   </div>
diff --git a/app/views/users/_org_admin.html.erb b/app/views/users/_org_admin.html.erb
index 4413940fc..2c0efd40f 100644
--- a/app/views/users/_org_admin.html.erb
+++ b/app/views/users/_org_admin.html.erb
@@ -119,18 +119,23 @@
     <%= f.text_area :tech_stack, maxlength: 640, placeholder: "Limit of 640 characters" %>
   </div>      
   <h2>Call-to-action box</h2>
-  <h4 style="margin-top:-25px">Customizable text that appears next to every post for your organization</h4>
+  <h4 style="margin-top:-25px">Customizable text that appears to the right of every post for your organization</h4>
+  <h4 style="margin-top:-15px">See an example from the <a href="https://dev.to/devteam/the-dev-badge-is-available-on-font-awesome-2ihe" target="_blank">DEV Team</a>.</h4>
   <div class="field">
-    <%= f.label "Body text (markdown inline only)" %>
-    <%= f.text_area :cta_body_markdown, maxlength: 256, placeholder: "Limit of 256 characters" %>
+    <%= f.label "Body text (Limited markdown — bold/italic/etc)" %>
+    <%= f.text_area :cta_body_markdown, maxlength: 256, placeholder: "**This is an example**
+
+_italic_ and **bold** is okay. Links, and headers etc. will not show up.
+
+256 character limit." %>
   </div>
   <div class="field">
-    <%= f.label "CTA Link Text" %>
-    <%= f.text_field :cta_button_text, maxlength: 12, placeholder: "Limit of 12 characters" %>
+    <%= f.label "Link Text" %>
+    <%= f.text_field :cta_button_text, maxlength: 20, placeholder: "Limit of 20 characters" %>
   </div>
   <div class="field">
-    <%= f.label "CTA Link URL" %>
-    <%= f.text_field :cta_button_url %>
+    <%= f.label "Link Text" %>
+    <%= f.text_field :cta_button_url, placeholder: "https://example.com" %>
   </div>
   <div class="field">
     <label></label>