diff --git a/app/controllers/internal/configs_controller.rb b/app/controllers/internal/configs_controller.rb
index 12e9df351..da65eb3cd 100644
--- a/app/controllers/internal/configs_controller.rb
+++ b/app/controllers/internal/configs_controller.rb
@@ -23,7 +23,7 @@ class Internal::ConfigsController < Internal::ApplicationController
       default_site_email social_networks_handle mascot_user_id
       campaign_hero_html_variant_name campaign_sidebar_enabled campaign_featured_tags
       campaign_sidebar_image
-      main_social_image favicon_url logo_svg logo_png
+      main_social_image favicon_url logo_svg logo_png primary_sticker_image_url
       rate_limit_follow_count_daily
       ga_view_id ga_fetch_rate community_description authentication_providers
       mailchimp_newsletter_id mailchimp_sustaining_members_id
diff --git a/app/models/site_config.rb b/app/models/site_config.rb
index 4efa773a7..6369ff448 100644
--- a/app/models/site_config.rb
+++ b/app/models/site_config.rb
@@ -36,6 +36,7 @@ class SiteConfig < RailsSettings::Base
   field :favicon_url, type: :string, default: "favicon.ico"
   field :logo_png, type: :string, default: "https://practicaldev-herokuapp-com.freetls.fastly.net/assets/devlogo-pwa-512.png"
   field :logo_svg, type: :string, default: ""
+  field :primary_sticker_image_url, type: :string, default: "https://practicaldev-herokuapp-com.freetls.fastly.net/assets/rainbowdev.svg"
 
   # rate limits
   field :rate_limit_follow_count_daily, type: :integer, default: 500
diff --git a/app/views/internal/configs/show.html.erb b/app/views/internal/configs/show.html.erb
index f8ee5d054..4fd03b6a0 100644
--- a/app/views/internal/configs/show.html.erb
+++ b/app/views/internal/configs/show.html.erb
@@ -182,6 +182,22 @@
                 <div class="alert alert-info">Used as the SVG logo of the community</div>
                 <%= @logo_svg %>
               </div>
+
+              <%= f.label :primary_sticker_image_url %>
+              <%= f.text_field :primary_sticker_image_url,
+                               class: "form-control",
+                               value: SiteConfig.primary_sticker_image_url,
+                               placeholder: "https://image.url" %>
+              <div class="row mt-2">
+                <div class="col-12">
+                  <img alt="main social image" class="img-fluid" src="<%= SiteConfig.primary_sticker_image_url %>" />
+                </div>
+                <div class="col-12">
+                  <div class="alert alert-info">
+                    <h5>Used as the primary sticker image</h5>
+                  </div>
+                </div>
+              </div>
             </div>
           </div>
         </div>
diff --git a/app/views/stories/_sign_in_invitation.html.erb b/app/views/stories/_sign_in_invitation.html.erb
index 3a31e6463..db4171521 100644
--- a/app/views/stories/_sign_in_invitation.html.erb
+++ b/app/views/stories/_sign_in_invitation.html.erb
@@ -1,6 +1,6 @@
 <div class="single-article single-article-small-pic feed-cta" id="in-feed-cta">
   <div class="cta-container" id="cta-content">
-    <img class="rainbowdevimage" src="<%= asset_path "rainbowdev.svg" %>" alt="rainbow DEV logo" />
+    <img class="rainbowdevimage" src="<%= SiteConfig.primary_sticker_image_url %>" alt="rainbow DEV logo" />
 
     <h2>
       <a href="/">DEV</a> is a community of <br /><%= number_with_delimiter User.estimated_count %> amazing humans who code.
diff --git a/spec/requests/internal/configs_spec.rb b/spec/requests/internal/configs_spec.rb
index 552f6824b..446282ab7 100644
--- a/spec/requests/internal/configs_spec.rb
+++ b/spec/requests/internal/configs_spec.rb
@@ -102,6 +102,12 @@ RSpec.describe "/internal/config", type: :request do
           expect(SiteConfig.logo_svg).to eq(expected_image_url)
         end
 
+        it "updates primary_sticker_image_url" do
+          expected_image_url = "https://dummyimage.com/300x300"
+          post "/internal/config", params: { site_config: { primary_sticker_image_url: expected_image_url }, confirmation: confirmation_message }
+          expect(SiteConfig.primary_sticker_image_url).to eq(expected_image_url)
+        end
+
         it "rejects update without proper confirmation" do
           expected_image_url = "https://dummyimage.com/300x300"
           expect { post "/internal/config", params: { site_config: { logo_svg: expected_image_url }, confirmation: "Incorrect yo!" } }.to raise_error Pundit::NotAuthorizedError