diff --git a/app/controllers/admin/display_ads_controller.rb b/app/controllers/admin/display_ads_controller.rb
index 3048a7004..26d3df10a 100644
--- a/app/controllers/admin/display_ads_controller.rb
+++ b/app/controllers/admin/display_ads_controller.rb
@@ -59,7 +59,7 @@ module Admin
 
     def display_ad_params
       params.permit(:organization_id, :body_markdown, :placement_area, :published, :approved, :name, :display_to,
-                    :tag_list)
+                    :tag_list, :type_of)
     end
 
     def authorize_admin
diff --git a/app/models/display_ad.rb b/app/models/display_ad.rb
index f047958b2..afaa05b70 100644
--- a/app/models/display_ad.rb
+++ b/app/models/display_ad.rb
@@ -14,6 +14,7 @@ class DisplayAd < ApplicationRecord
   SIDEBAR_WIDTH = 350
 
   enum display_to: { all: 0, logged_in: 1, logged_out: 2 }, _prefix: true
+  enum type_of: { in_house: 0, community: 1, external: 2 }
 
   belongs_to :organization, optional: true
   has_many :display_ad_events, dependent: :destroy
diff --git a/app/views/admin/display_ads/_form.html.erb b/app/views/admin/display_ads/_form.html.erb
index 9d31aa4ff..c308449bc 100644
--- a/app/views/admin/display_ads/_form.html.erb
+++ b/app/views/admin/display_ads/_form.html.erb
@@ -54,6 +54,28 @@
       </fieldset>
     </div>
 
+    <div class="crayons-field">
+      <fieldset aria-describedby="section-description" aria-describedby="type-of-description">
+        <legend class="crayons-field crayons-field__label pl-0">Type</legend>
+        <p id="display-to-description" class="crayons-field__description mb-2">For internal use</p>
+
+        <label class="crayons-field crayons-field--radio mb-2">
+          <%= radio_button_tag :type_of, "in_house", @display_ad.in_house?, class: "crayons-radio" %>
+          <div class="crayons-field__label">In-House Ad</div>
+        </label>
+
+        <label class="crayons-field crayons-field--radio mb-2">
+          <%= radio_button_tag :type_of, "community", @display_ad.community?, class: "crayons-radio" %>
+          <div class="crayons-field__label">Community</div>
+        </label>
+
+        <label class="crayons-field crayons-field--radio mb-2">
+          <%= radio_button_tag :type_of, "external", @display_ad.external?, class: "crayons-radio" %>
+          <div class="crayons-field__label">External advertiser</div>
+        </label>
+      </fieldset>
+    </div>
+
     <div class="crayons-field">
       <%= label_tag :published, "Published:", class: "crayons-field__label" %>
       <%= select_tag :published, options_for_select([false, true], selected: @display_ad.published), class: "crayons-select" %>
diff --git a/app/views/admin/display_ads/index.html.erb b/app/views/admin/display_ads/index.html.erb
index 5adb5151f..009250f0a 100644
--- a/app/views/admin/display_ads/index.html.erb
+++ b/app/views/admin/display_ads/index.html.erb
@@ -23,8 +23,8 @@
         <th scope="col">Name</th>
         <th scope="col">Placement Area</th>
         <th scope="col">Display to User Group</th>
-        <th scope="col">Published</th>
-        <th scope="col">Approved</th>
+        <th scope="col">Type</th>
+        <th scope="col">Public?</th>
         <th scope="col">Success Rate</th>
       </tr>
     </thead>
@@ -34,8 +34,12 @@
             <td><%= link_to display_ad.name, edit_admin_display_ad_path(display_ad) %></td>
             <td><%= display_ad.human_readable_placement_area %></td>
             <td><%= display_ad.display_to %></td>
-            <td><%= display_ad.published %></td>
-            <td><%= display_ad.approved %></td>
+            <td><%= display_ad.type_of.titleize %></td>
+            <% if display_ad.published? && display_ad.approved? %>
+              <td><span class="crayons-icon" role="img" aria-label="Ad is published and approved">✅</span></td>
+            <% else %>
+              <td><span class="crayons-icon" role="img" aria-label="Ad is not published or approved">❌</span></td>
+            <% end %>
             <td><%= display_ad.success_rate %></td>
             <td><%= link_to "Edit", edit_admin_display_ad_path(display_ad), class: "crayons-btn" %></td>
             <td>
diff --git a/db/migrate/20221110130111_add_type_to_display_ads.rb b/db/migrate/20221110130111_add_type_to_display_ads.rb
new file mode 100644
index 000000000..a77b27dcc
--- /dev/null
+++ b/db/migrate/20221110130111_add_type_to_display_ads.rb
@@ -0,0 +1,5 @@
+class AddTypeToDisplayAds < ActiveRecord::Migration[7.0]
+  def change
+    add_column :display_ads, :type_of, :integer, default: 0, null: false
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 494444375..335ecf602 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema[7.0].define(version: 2022_10_31_133328) do
+ActiveRecord::Schema[7.0].define(version: 2022_11_10_130111) do
   # These are extensions that must be enabled in order to support this database
   enable_extension "citext"
   enable_extension "pg_stat_statements"
@@ -467,6 +467,7 @@ ActiveRecord::Schema[7.0].define(version: 2022_10_31_133328) do
     t.text "processed_html"
     t.boolean "published", default: false
     t.float "success_rate", default: 0.0
+    t.integer "type_of", default: 0, null: false
     t.datetime "updated_at", precision: nil, null: false
     t.index ["cached_tag_list"], name: "index_display_ads_on_cached_tag_list", opclass: :gin_trgm_ops, using: :gin
   end