diff --git a/app/controllers/api/v0/instances_controller.rb b/app/controllers/api/v0/instances_controller.rb
index cd8fef8e8..17cb8fbda 100644
--- a/app/controllers/api/v0/instances_controller.rb
+++ b/app/controllers/api/v0/instances_controller.rb
@@ -8,6 +8,7 @@ module Api
           context: ApplicationConfig["FOREM_CONTEXT"],
           cover_image_url: Settings::General.main_social_image,
           description: Settings::Community.community_description,
+          display_in_directory: Settings::UserExperience.display_in_directory,
           logo_image_url: Settings::General.logo_png,
           name: Settings::Community.community_name,
           registered_users_count: User.registered.estimated_count,
diff --git a/app/models/settings/user_experience.rb b/app/models/settings/user_experience.rb
index f7ef81796..736c8ce23 100644
--- a/app/models/settings/user_experience.rb
+++ b/app/models/settings/user_experience.rb
@@ -22,5 +22,6 @@ module Settings
     # a public forem could have more fine-grained authentication (listings ar private etc.) in future
     setting :public, type: :boolean, default: 0
     setting :tag_feed_minimum_score, type: :integer, default: 0
+    setting :display_in_directory, type: :boolean, default: true
   end
 end
diff --git a/app/views/admin/settings/forms/_user_experience.html.erb b/app/views/admin/settings/forms/_user_experience.html.erb
index d8edd7fe2..de7c1050e 100644
--- a/app/views/admin/settings/forms/_user_experience.html.erb
+++ b/app/views/admin/settings/forms/_user_experience.html.erb
@@ -72,6 +72,15 @@
             </p>
           </div>
         </div>
+        <div class="crayons-field crayons-field--checkbox">
+          <%= f.check_box :display_in_directory, checked: Settings::UserExperience.display_in_directory, class: "crayons-checkbox" %>
+          <div class="mt-0">
+            <%= admin_config_label :display_in_directory, model: Settings::UserExperience %>
+            <p class="crayons-field__description">
+              Do you want this Forem to be displayed in the <a href="https://discover.forem.com" target="_blank">Forem Directory</a>?
+            </p>
+          </div>
+        </div>
       </fieldset>
       <%= render "update_setting_button", f: f %>
     </div>
diff --git a/spec/requests/admin/configs_spec.rb b/spec/requests/admin/configs_spec.rb
index b5142d0f0..0f8b8e84b 100644
--- a/spec/requests/admin/configs_spec.rb
+++ b/spec/requests/admin/configs_spec.rb
@@ -805,6 +805,15 @@ RSpec.describe "/admin/customization/config", type: :request do
           }
           expect(Settings::UserExperience.public).to eq(is_public)
         end
+
+        it "updates display_in_directory to false" do
+          default_value = Settings::UserExperience.get_default(:display_in_directory)
+          expect do
+            post admin_settings_user_experiences_path, params: {
+              settings_user_experience: { display_in_directory: false }
+            }
+          end.to change(Settings::UserExperience, :display_in_directory).from(default_value).to(false)
+        end
       end
 
       describe "Credits" do
diff --git a/spec/requests/api/v0/instances_spec.rb b/spec/requests/api/v0/instances_spec.rb
index 3eb8033a5..cdb4ae267 100644
--- a/spec/requests/api/v0/instances_spec.rb
+++ b/spec/requests/api/v0/instances_spec.rb
@@ -9,6 +9,7 @@ RSpec.describe "Api::V0::Instances", type: :request do
       expect(response.parsed_body["context"]).to eq ApplicationConfig["FOREM_CONTEXT"]
       expect(response.parsed_body["cover_image_url"]).to eq Settings::General.main_social_image
       expect(response.parsed_body["description"]).to eq Settings::Community.community_description
+      expect(response.parsed_body["display_in_directory"]).to eq Settings::UserExperience.display_in_directory
       expect(response.parsed_body["logo_image_url"]).to eq Settings::General.logo_png
       expect(response.parsed_body["name"]).to eq Settings::Community.community_name
       expect(response.parsed_body["registered_users_count"]).to eq User.registered.estimated_count