diff --git a/app/decorators/campaign_decorator.rb b/app/decorators/campaign_decorator.rb
index ea8fbd9e3..819cd9c0c 100644
--- a/app/decorators/campaign_decorator.rb
+++ b/app/decorators/campaign_decorator.rb
@@ -5,12 +5,21 @@ class CampaignDecorator < ApplicationDecorator
   def sidebar_image(options)
     return unless show_in_sidebar?
 
-    img = image_tag(object.sidebar_image, options)
+    image_url = Images::Optimizer.call(object.sidebar_image, width: 500)
+    img = image_tag(image_url, options)
     return link_to(img, url) if url
 
     img
   end
 
+  def header_text(count)
+    if display_name.present?
+      "#{Campaign.current.display_name} (#{count})"
+    else
+      I18n.t("views.campaign.subtitle", count: count)
+    end
+  end
+
   def main_tag
     @main_tag ||= featured_tags.first
   end
diff --git a/app/lib/constants/settings/campaign.rb b/app/lib/constants/settings/campaign.rb
index db0d3dce6..aa2e9a348 100644
--- a/app/lib/constants/settings/campaign.rb
+++ b/app/lib/constants/settings/campaign.rb
@@ -10,6 +10,10 @@ module Constants
           description: "",
           placeholder: "Campaign stories show up on sidebar with approval?"
         },
+        display_name: {
+          description: "This text is displayed in reference to the campaign in titles, etc.",
+          placeholder: "My great campaign"
+        },
         call_to_action: {
           description: "This text populates the call to action button on the campaign sidebar",
           placeholder: "Share your project"
diff --git a/app/models/campaign.rb b/app/models/campaign.rb
index b486eb21e..3c7065d10 100644
--- a/app/models/campaign.rb
+++ b/app/models/campaign.rb
@@ -13,6 +13,7 @@ class Campaign
     articles_expiry_time
     articles_require_approval?
     call_to_action
+    display_name
     featured_tags
     hero_html_variant_name
     sidebar_enabled?
diff --git a/app/models/settings/campaign.rb b/app/models/settings/campaign.rb
index c25a19685..8c99cd4e1 100644
--- a/app/models/settings/campaign.rb
+++ b/app/models/settings/campaign.rb
@@ -6,6 +6,7 @@ module Settings
     setting :articles_expiry_time, type: :integer, default: 4
     setting :articles_require_approval, type: :boolean, default: 0
     setting :call_to_action, type: :string, default: -> { I18n.t("models.settings.campaign.share_your_project") }
+    setting :display_name, type: :string, default: ""
     setting :featured_tags, type: :array, default: %w[]
     setting :hero_html_variant_name, type: :string, default: ""
     setting :sidebar_enabled, type: :boolean, default: 0
diff --git a/app/views/admin/settings/forms/_campaign.html.erb b/app/views/admin/settings/forms/_campaign.html.erb
index bfda2107f..e51e31cb1 100644
--- a/app/views/admin/settings/forms/_campaign.html.erb
+++ b/app/views/admin/settings/forms/_campaign.html.erb
@@ -11,6 +11,15 @@
                } %>
     <div id="campaignBodyContainer" class="card-body collapse hide" aria-labelledby="campaignBodyContainer">
       <fieldset class="grid gap-4">
+        <div class="crayons-field">
+          <%= admin_config_label :display_name, "Display Name" %>
+          <%= admin_config_description Constants::Settings::Campaign::DETAILS[:display_name][:description] %>
+          <%= f.text_field :display_name,
+                           class: "crayons-textfield",
+                           value: Settings::Campaign.display_name,
+                           placeholder: Constants::Settings::Campaign::DETAILS[:display_name][:placeholder] %>
+        </div>
+
         <div class="crayons-field">
           <%= admin_config_label :hero_html_variant_name, "Campaign hero HTML variant name" %>
           <%= admin_config_description Constants::Settings::Campaign::DETAILS[:hero_html_variant_name][:description] %>
diff --git a/app/views/articles/_sidebar_campaign.html.erb b/app/views/articles/_sidebar_campaign.html.erb
index cd90bee98..8053e7f75 100644
--- a/app/views/articles/_sidebar_campaign.html.erb
+++ b/app/views/articles/_sidebar_campaign.html.erb
@@ -2,7 +2,7 @@
 <section class="crayons-card crayons-card--secondary">
   <%= campaign.sidebar_image(class: "block w-100 h-auto radius-default", width: 1000, height: 420) %>
   <header class="crayons-card__header">
-    <h3 class="crayons-subtitle-2"><%= link_to t("views.campaign.subtitle", count: @campaign_articles_count), "/t/#{campaign.main_tag}", class: "crayons-link" %></h3>
+    <h3 class="crayons-subtitle-2"><%= link_to campaign.header_text(@campaign_articles_count), "/t/#{campaign.main_tag}", class: "crayons-link" %></h3>
   </header>
   <div>
     <%= render partial: "articles/widget_list_item", collection: @latest_campaign_articles,
diff --git a/spec/requests/stories_index_spec.rb b/spec/requests/stories_index_spec.rb
index d7e0a6609..f7a83c4af 100644
--- a/spec/requests/stories_index_spec.rb
+++ b/spec/requests/stories_index_spec.rb
@@ -231,6 +231,18 @@ RSpec.describe "StoriesIndex", type: :request do
         create(:article, approved: false, body_markdown: u_body, score: 1)
       end
 
+      it "displays display name when it is set" do
+        allow(Settings::Campaign).to receive(:display_name).and_return("Backstreet is back")
+        get "/"
+        expect(response.body).not_to include("Backstreet is back (0)")
+      end
+
+      it "displays Stories fallback when display name is not set" do
+        allow(Settings::Campaign).to receive(:display_name).and_return("")
+        get "/"
+        expect(response.body).not_to include("Stories (0)")
+      end
+
       it "doesn't display posts with the campaign tags when sidebar is disabled" do
         allow(Settings::Campaign).to receive(:sidebar_enabled).and_return(false)
         get "/"