diff --git a/app/controllers/social_previews_controller.rb b/app/controllers/social_previews_controller.rb
index 15751d8bb..fc25d074e 100644
--- a/app/controllers/social_previews_controller.rb
+++ b/app/controllers/social_previews_controller.rb
@@ -9,7 +9,8 @@ class SocialPreviewsController < ApplicationController
     not_found unless @article.published
 
     template = @article.tags.
-      where("tags.social_preview_template IS NOT NULL AND tags.social_preview_template != ?", "article").
+      where.not(social_preview_template: nil).
+      where.not(social_preview_template: "article").
       select(:social_preview_template).first&.social_preview_template
 
     # make sure that the template exists
@@ -25,8 +26,7 @@ class SocialPreviewsController < ApplicationController
   end
 
   def listing
-    @listing = ClassifiedListing.find(params[:id])
-    define_categories
+    @listing = ClassifiedListing.find(params[:id]).decorate
     set_respond
   end
 
@@ -51,25 +51,6 @@ class SocialPreviewsController < ApplicationController
 
   private
 
-  # TODO: [thepracticaldev/oss] don't hardcode this
-  def define_categories
-    cat_info = {
-      "collabs": ["Collaborators Wanted", "#5AE8D9"],
-      "cfp": ["Call For Proposal", "#f58f8d"],
-      "forhire": ["Available For Hire", "#b78cf4"],
-      "education": ["Education", "#5AABE8"],
-      "jobs": ["Now Hiring", "#53c3ad"],
-      "mentors": ["Offering Mentorship", "#A69EE8"],
-      "mentees": ["Looking For Mentorship", "#88aedb"],
-      "forsale": ["Stuff For Sale", "#d0adfb"],
-      "events": ["Upcoming Event", "#f8b3d0"],
-      "misc": ["Miscellaneous", "#6393FF"],
-      "products": ["Products & Tools", "#5AE8D9"]
-    }
-    @category = cat_info[@listing.category.to_sym][0]
-    @cat_color = cat_info[@listing.category.to_sym][1]
-  end
-
   def set_respond(template = nil)
     respond_to do |format|
       format.html do
diff --git a/app/dashboards/classified_listing_category_dashboard.rb b/app/dashboards/classified_listing_category_dashboard.rb
index ec436426c..901b3d287 100644
--- a/app/dashboards/classified_listing_category_dashboard.rb
+++ b/app/dashboards/classified_listing_category_dashboard.rb
@@ -15,6 +15,8 @@ class ClassifiedListingCategoryDashboard < Administrate::BaseDashboard
     name: Field::String,
     rules: Field::String,
     slug: Field::String,
+    social_preview_description: Field::String,
+    social_preview_color: Field::String,
     updated_at: Field::DateTime
   }.freeze
 
diff --git a/app/decorators/classified_listing_decorator.rb b/app/decorators/classified_listing_decorator.rb
new file mode 100644
index 000000000..983c84f77
--- /dev/null
+++ b/app/decorators/classified_listing_decorator.rb
@@ -0,0 +1,14 @@
+class ClassifiedListingDecorator < ApplicationDecorator
+  DEFAULT_COLOR = "#000000".freeze
+
+  def social_preview_category
+    category = object.classified_listing_category
+    category.social_preview_description.presence || category.name
+  end
+
+  def social_preview_color(brightness: 1.0)
+    category = object.classified_listing_category
+    color = category.social_preview_color.presence || DEFAULT_COLOR
+    HexComparer.new([color]).brightness(brightness)
+  end
+end
diff --git a/app/models/classified_listing_category.rb b/app/models/classified_listing_category.rb
index 417246e82..1554b5e34 100644
--- a/app/models/classified_listing_category.rb
+++ b/app/models/classified_listing_category.rb
@@ -1,6 +1,21 @@
 class ClassifiedListingCategory < ApplicationRecord
   has_many :classified_listings
 
+  before_validation :normalize_social_preview_color
+
   validates :name, :cost, :rules, :slug, presence: true
   validates :name, :slug, uniqueness: true
+
+  # This needs to be a hex color of format "#CCC" or "#A1B2C3"
+  validates :social_preview_color,
+            format: /\A#(?:[a-f0-9]{3}){1,2}\z/,
+            allow_blank: true
+
+  private
+
+  def normalize_social_preview_color
+    return unless social_preview_color
+
+    self.social_preview_color = social_preview_color.downcase
+  end
 end
diff --git a/app/views/social_previews/listing.html.erb b/app/views/social_previews/listing.html.erb
index 6f485d788..4233aa43f 100644
--- a/app/views/social_previews/listing.html.erb
+++ b/app/views/social_previews/listing.html.erb
@@ -35,7 +35,7 @@
   }
 
   h1 {
-    color: <%= HexComparer.new([@cat_color]).brightness(0.70) %>;
+    color: <%= @listing.social_preview_color(brightness: 0.70) %>;
     width: 92%;
     margin: 0;
     padding: 1vw;
@@ -46,7 +46,7 @@
     font-size: 3.1vw;
     padding: 0 4vw;
     font-family: "Helvetica Neue", Helvetica, Arial, "Lucida Grande", "Roboto", sans-serif;
-    color: <%= HexComparer.new([@cat_color]).brightness(0.77) %>;
+    color: <%= @listing.social_preview_color(brightness: 0.77) %>;
   }
 
   .preview-category {
@@ -78,7 +78,7 @@
       <%= sanitize_rendered_markdown(@listing.processed_html) %>
     </div>
     <div class="preview-category">
-      <%= @category %>
+      <%= @listing.social_preview_category %>
     </div>
     <div class="preview-dev-logo">
       <%= inline_svg_tag("devlistings-horizontal.svg", class: "logo", size: "30vw*10vw", aria: false, title: "DEV logo") %>
diff --git a/db/migrate/20200504075409_add_social_preview_columns_to_classified_listing_categories.rb b/db/migrate/20200504075409_add_social_preview_columns_to_classified_listing_categories.rb
new file mode 100644
index 000000000..02e6dfd36
--- /dev/null
+++ b/db/migrate/20200504075409_add_social_preview_columns_to_classified_listing_categories.rb
@@ -0,0 +1,6 @@
+class AddSocialPreviewColumnsToClassifiedListingCategories < ActiveRecord::Migration[5.2]
+  def change
+    add_column :classified_listing_categories, :social_preview_description, :string
+    add_column :classified_listing_categories, :social_preview_color, :string
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index b6efc3919..39299d161 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema.define(version: 2020_05_01_032629) do
+ActiveRecord::Schema.define(version: 2020_05_04_075409) do
 
   # These are extensions that must be enabled in order to support this database
   enable_extension "plpgsql"
@@ -316,6 +316,8 @@ ActiveRecord::Schema.define(version: 2020_05_01_032629) do
     t.string "name", null: false
     t.string "rules", null: false
     t.string "slug", null: false
+    t.string "social_preview_color"
+    t.string "social_preview_description"
     t.datetime "updated_at", null: false
     t.index ["name"], name: "index_classified_listing_categories_on_name", unique: true
     t.index ["slug"], name: "index_classified_listing_categories_on_slug", unique: true
diff --git a/lib/tasks/temporary/classified_listings.rake b/lib/tasks/temporary/classified_listings.rake
index ae6084957..a3a0eb130 100644
--- a/lib/tasks/temporary/classified_listings.rake
+++ b/lib/tasks/temporary/classified_listings.rake
@@ -1,12 +1,24 @@
 namespace :temporary do
   namespace :classified_listings do
-    desc "Backfill classified listings categories"
-    task backfill_categories: :environment do
-      ClassifiedListing::CATEGORIES_AVAILABLE.each do |key, attributes|
-        category = ClassifiedListingCategory.find_or_create_by!(attributes.merge(slug: key))
-        ClassifiedListing.
-          where(category: key.to_s).
-          update_all(classified_listing_category_id: category.id)
+    desc "Backfill social preview info for classified listings categories"
+    task backfill_social_preview_info: :environment do
+      info = {
+        "collabs": ["Collaborators Wanted", "#5ae8d9"],
+        "cfp": ["Call For Proposal", "#f58f8d"],
+        "forhire": ["Available For Hire", "#b78cf4"],
+        "education": ["Education", "#5aabe8"],
+        "jobs": ["Now Hiring", "#53c3ad"],
+        "mentors": ["Offering Mentorship", "#a69ee8"],
+        "mentees": ["Looking For Mentorship", "#88aedb"],
+        "forsale": ["Stuff For Sale", "#d0adfb"],
+        "events": ["Upcoming Event", "#f8b3d0"],
+        "misc": ["Miscellaneous", "#6393ff"],
+        "products": ["Products & Tools", "#5ae8d9"]
+      }
+      info.each do |slug, (description, color)|
+        ClassifiedListingCategory.
+          where(slug:slug).
+          update(social_preview_description: description, social_preview_color: color)
       end
     end
   end
diff --git a/spec/decorators/classified_listing_decorator_spec.rb b/spec/decorators/classified_listing_decorator_spec.rb
new file mode 100644
index 000000000..071ba5bbd
--- /dev/null
+++ b/spec/decorators/classified_listing_decorator_spec.rb
@@ -0,0 +1,42 @@
+require "rails_helper"
+
+RSpec.describe ClassifiedListingDecorator, type: :decorator do
+  let_it_be_readonly(:category) { create(:classified_listing_category) }
+  let(:decorated_listing) do
+    build(:classified_listing, classified_listing_category: category).decorate
+  end
+
+  describe "#social_preview_category" do
+    it "returns the category name if the social preview category is blank" do
+      allow(category).to receive(:social_preview_description).and_return(nil)
+
+      expect(decorated_listing.social_preview_category).to eq(category.name)
+    end
+
+    it "returns the category's social preview descripton if available" do
+      expect(decorated_listing.social_preview_category).
+        to eq(category.social_preview_description)
+    end
+  end
+
+  describe "#social_preview_color" do
+    it "returns the default color if social preview color is blank" do
+      allow(category).to receive(:social_preview_color).and_return(nil)
+
+      expect(decorated_listing.social_preview_color).
+        to eq(ClassifiedListingDecorator::DEFAULT_COLOR)
+    end
+
+    it "returns the category's social preview color if available" do
+      expect(decorated_listing.social_preview_color).
+        to eq(category.social_preview_color)
+    end
+
+    it "can modify the brightness" do
+      color = category.social_preview_color
+
+      expect(decorated_listing.social_preview_color(brightness: 0.8)).
+        to eq(HexComparer.new([color]).brightness(0.8))
+    end
+  end
+end
diff --git a/spec/factories/classified_listing_categories.rb b/spec/factories/classified_listing_categories.rb
index 0176c4a69..a1e6cbac1 100644
--- a/spec/factories/classified_listing_categories.rb
+++ b/spec/factories/classified_listing_categories.rb
@@ -4,17 +4,23 @@ FactoryBot.define do
     cost { [1, 5, 25].sample }
     rules  { Faker::Hipster.paragraph(sentence_count: 1) }
     slug { "education" }
+    social_preview_description { "Education" }
+    social_preview_color { "#5aabe8" }
 
     trait :cfp do
       name { "Conference CFP" }
       slug { "cfp" }
       cost { 5 }
+      social_preview_description { "Call For Proposal" }
+      social_preview_color { "#f58f8d" }
     end
 
     trait :jobs do
       name { "Job Listings" }
       slug { "jobs" }
       cost { 1 }
+      social_preview_description { "Now Hiring" }
+      social_preview_color { "#53c3ad" }
     end
   end
 end
diff --git a/spec/models/classified_listing_category_spec.rb b/spec/models/classified_listing_category_spec.rb
index 560f22033..4df93fa07 100644
--- a/spec/models/classified_listing_category_spec.rb
+++ b/spec/models/classified_listing_category_spec.rb
@@ -12,5 +12,30 @@ RSpec.describe ClassifiedListingCategory, type: :model do
     it { is_expected.to validate_presence_of(:slug) }
     it { is_expected.to validate_uniqueness_of(:name) }
     it { is_expected.to validate_uniqueness_of(:slug) }
+
+    context "when validating social preview colors" do
+      let(:category) { build(:classified_listing_category) }
+
+      it "rejects invalid formats" do
+        category.social_preview_color = "#DEV.TO"
+        category.validate
+
+        expect(category.errors[:social_preview_color]).to eq(["is invalid"])
+      end
+
+      it "normalizes the input to lowercase before validation" do
+        category.social_preview_color = "#CCCCCC"
+        category.validate
+
+        expect(category.social_preview_color).to eq("#cccccc")
+      end
+
+      it "accepts missing social preview colors" do
+        category.social_preview_color = nil
+        category.validate
+
+        expect(category).to be_valid
+      end
+    end
   end
 end