diff --git a/app/assets/javascripts/initializePage.js.erb b/app/assets/javascripts/initializePage.js.erb
index 317839055..2ebd6b221 100644
--- a/app/assets/javascripts/initializePage.js.erb
+++ b/app/assets/javascripts/initializePage.js.erb
@@ -52,6 +52,7 @@ function callInitalizers(){
   nextPage = 0;
   fetching = false;
   done = false;
+  adClicked = false;
   setTimeout(function(){
     done = false;
   },300);
diff --git a/app/assets/javascripts/initializers/initializeBaseTracking.js.erb b/app/assets/javascripts/initializers/initializeBaseTracking.js.erb
index 14d0147e2..cfff836c2 100644
--- a/app/assets/javascripts/initializers/initializeBaseTracking.js.erb
+++ b/app/assets/javascripts/initializers/initializeBaseTracking.js.erb
@@ -141,7 +141,20 @@ function trackCustomImpressions() {
         }
       }, 15000)
     }
-  }, 1500)
+
+    // display add
+    var adBox = document.getElementById('sponsorship-arbitrary-display-widget')
+    if (adBox
+      && tokenMeta
+      && !isBot
+      && windowBigEnough
+      && checkUserLoggedIn()) {
+        var csrfToken = tokenMeta.getAttribute('content');
+        trackAdImpression(csrfToken, adBox)
+        adBox.removeEventListener('click', trackAdClick, false );
+        adBox.addEventListener('click', function() { trackAdClick(csrfToken, adBox) });
+      }
+  }, 1800)
 }
 
 function trackHTMLVariantTrial(dataBody, csrfToken) {
@@ -192,5 +205,45 @@ function trackFifteenSecondsOnPage(articleId, csrfToken) {
     },
     credentials: 'same-origin',
   })
+}
 
+function trackAdImpression(token, adBox) {
+  var dataBody = {
+    display_ad_event: {
+      display_ad_id: adBox.dataset.id,
+      context_type: "home",
+      category: "impression",
+    }
+  }
+  window.fetch('/display_ad_events', {
+    method: 'POST',
+    headers: {
+      'X-CSRF-Token': token,
+      'Content-Type': 'application/json',
+    },
+    body: JSON.stringify(dataBody),
+    credentials: 'same-origin',
+  })
+}
+
+function trackAdClick(token, adBox) {
+  if (!adClicked) {
+    var dataBody = {
+      display_ad_event: {
+        display_ad_id: adBox.dataset.id,
+        context_type: "home",
+        category: "click",
+      }
+    }
+    window.fetch('/display_ad_events', {
+      method: 'POST',
+      headers: {
+        'X-CSRF-Token': token,
+        'Content-Type': 'application/json',
+      },
+      body: JSON.stringify(dataBody),
+      credentials: 'same-origin',
+    })
+  }
+  adClicked = true;
 }
\ No newline at end of file
diff --git a/app/controllers/display_ad_events_controller.rb b/app/controllers/display_ad_events_controller.rb
new file mode 100644
index 000000000..b4ca580a5
--- /dev/null
+++ b/app/controllers/display_ad_events_controller.rb
@@ -0,0 +1,29 @@
+class DisplayAdEventsController < ApplicationController
+  # No policy needed. All views are for all users
+  def create
+    # Only tracking for logged in users at the moment
+    display_ad_event_create_params = display_ad_event_params.merge(user_id: current_user.id)
+    @display_ad_event = DisplayAdEvent.create(display_ad_event_create_params)
+
+    update_display_ads_data
+
+    head :ok
+  end
+
+  private
+
+  def update_display_ads_data
+    return if Rails.env.production? && rand(20) != 1 # We need to do this operation only once in a while.
+    @display_ad = DisplayAd.find(display_ad_event_params[:display_ad_id])
+    num_impressions = @display_ad.display_ad_events.where(category: "impression").size
+    num_clicks = @display_ad.display_ad_events.where(category: "click").size
+    rate = num_clicks.to_f / num_impressions.to_f
+
+    @display_ad.
+      update_columns(success_rate: rate, clicks_count: num_clicks, impressions_count: num_impressions)
+  end
+
+  def display_ad_event_params
+    params.require(:display_ad_event).permit(%i[context_type category display_ad_id])
+  end
+end
\ No newline at end of file
diff --git a/app/models/display_ad.rb b/app/models/display_ad.rb
index dd815b54d..d3d71674c 100644
--- a/app/models/display_ad.rb
+++ b/app/models/display_ad.rb
@@ -1,11 +1,24 @@
 class DisplayAd < ApplicationRecord
   belongs_to :organization
+  has_many :display_ad_events
+
   validates :organization_id, presence: true
   validates :placement_area, presence: true,
                              inclusion: { in: %w[sidebar_left sidebar_right] }
   validates :body_markdown, presence: true
   before_save :process_markdown
 
+  scope :approved_and_published, -> { where(approved: true, published: true) }
+
+
+  def self.for_display(area)
+    if rand(8) == 1
+      approved_and_published.where(placement_area: area).order("success_rate DESC").sample
+    else
+      approved_and_published.where(placement_area: area).order("success_rate DESC").limit(rand(1..15)).sample
+    end
+  end
+
   private
 
   def process_markdown
diff --git a/app/models/display_ad_event.rb b/app/models/display_ad_event.rb
new file mode 100644
index 000000000..9029f0720
--- /dev/null
+++ b/app/models/display_ad_event.rb
@@ -0,0 +1,8 @@
+class DisplayAdEvent < ApplicationRecord
+
+  belongs_to :display_ad
+  belongs_to :user
+
+  validates :category, inclusion: {in: %w[impression click]}
+  validates :context_type, inclusion: {in: %w[home]}
+end
diff --git a/app/models/user.rb b/app/models/user.rb
index f0d9e96b9..77687ef8a 100644
--- a/app/models/user.rb
+++ b/app/models/user.rb
@@ -45,6 +45,7 @@ class User < ApplicationRecord
   has_many    :poll_votes
   has_many    :poll_skips
   has_many    :backup_data, foreign_key: "instance_user_id", inverse_of: :instance_user, class_name: "BackupData"
+  has_many    :display_ad_events
   has_many    :access_grants, class_name: "Doorkeeper::AccessGrant", foreign_key: :resource_owner_id, inverse_of: :resource_owner, dependent: :delete_all
   has_many    :access_tokens, class_name: "Doorkeeper::AccessToken", foreign_key: :resource_owner_id, inverse_of: :resource_owner, dependent: :delete_all
 
diff --git a/app/views/articles/_sidebar.html.erb b/app/views/articles/_sidebar.html.erb
index 73feecc56..73333e667 100644
--- a/app/views/articles/_sidebar.html.erb
+++ b/app/views/articles/_sidebar.html.erb
@@ -51,9 +51,9 @@
       </div>
     <% end %>
     <% cache("display-area-left-#{rand(5)}", expires_in: 5.minutes) do %>
-      <% @left_sidebar_ad = DisplayAd.where(approved: true, published: true, placement_area: "sidebar_left").order(Arel.sql("RANDOM()")).first %>
+      <% @left_sidebar_ad = DisplayAd.for_display("sidebar_left") %>
       <% if @left_sidebar_ad %>
-        <div class="widget">
+        <div class="widget" id="sponsorship-arbitrary-display-widget" data-id="<%= @left_sidebar_ad.id %>">
           <div class="widget-body" style="margin-top:-6px">
             <%= @left_sidebar_ad.processed_html.html_safe %>
           </div>
diff --git a/app/views/articles/_sidebar_additional.html.erb b/app/views/articles/_sidebar_additional.html.erb
index 59f779363..1c38a6975 100644
--- a/app/views/articles/_sidebar_additional.html.erb
+++ b/app/views/articles/_sidebar_additional.html.erb
@@ -19,7 +19,7 @@
       </div>
     <% end %>
     <% cache("main-article-right-sidebar-discussions-#{params[:timeframe]}", expires_in: (params[:timeframe].blank? ? 120 : 360).seconds) do %>
-      <% @sidebar_ad = DisplayAd.where(approved: true, published: true, placement_area: "sidebar_right").order(Arel.sql("RANDOM()")).first %>
+      <% @sidebar_ad = DisplayAd.for_display("sidebar_right") %>
       <% if @sidebar_ad %>
         <div class="widget">
           <div class="widget-body" style="margin-top:-6px">
diff --git a/config/routes.rb b/config/routes.rb
index aae544b6d..7f192005c 100644
--- a/config/routes.rb
+++ b/config/routes.rb
@@ -160,6 +160,7 @@ Rails.application.routes.draw do
   resources :poll_skips, only: [:create]
   resources :profile_pins, only: %i[create update]
   resources :partnerships, only: %i[index create show], param: :option
+  resources :display_ad_events, only: [:create]
 
   get "/chat_channel_memberships/find_by_chat_channel_id" => "chat_channel_memberships#find_by_chat_channel_id"
   get "/listings/dashboard" => "classified_listings#dashboard"
diff --git a/db/migrate/20190713213412_create_display_ad_events.rb b/db/migrate/20190713213412_create_display_ad_events.rb
new file mode 100644
index 000000000..ede4839d7
--- /dev/null
+++ b/db/migrate/20190713213412_create_display_ad_events.rb
@@ -0,0 +1,16 @@
+class CreateDisplayAdEvents < ActiveRecord::Migration[5.2]
+  def change
+    create_table :display_ad_events do |t|
+      t.integer     :display_ad_id
+      t.integer     :user_id
+      t.string      :category
+      t.string      :context_type
+      t.bigint      :context_id
+      t.integer     :counts_for, default: 1
+
+      t.timestamps
+    end
+    add_index("display_ad_events", "display_ad_id")
+    add_index("display_ad_events", "user_id")
+  end
+end
diff --git a/db/migrate/20190713225409_add_success_rate_to_display_ads.rb b/db/migrate/20190713225409_add_success_rate_to_display_ads.rb
new file mode 100644
index 000000000..1be92104a
--- /dev/null
+++ b/db/migrate/20190713225409_add_success_rate_to_display_ads.rb
@@ -0,0 +1,5 @@
+class AddSuccessRateToDisplayAds < ActiveRecord::Migration[5.2]
+  def change
+    add_column :display_ads, :success_rate, :float, default: 0.0
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 492fdfca0..44cf75984 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -338,6 +338,19 @@ ActiveRecord::Schema.define(version: 2019_07_23_094834) do
     t.index ["priority", "run_at"], name: "delayed_jobs_priority"
   end
 
+  create_table "display_ad_events", force: :cascade do |t|
+    t.string "category"
+    t.bigint "context_id"
+    t.string "context_type"
+    t.integer "counts_for", default: 1
+    t.datetime "created_at", null: false
+    t.integer "display_ad_id"
+    t.datetime "updated_at", null: false
+    t.integer "user_id"
+    t.index ["display_ad_id"], name: "index_display_ad_events_on_display_ad_id"
+    t.index ["user_id"], name: "index_display_ad_events_on_user_id"
+  end
+
   create_table "display_ads", force: :cascade do |t|
     t.boolean "approved", default: false
     t.text "body_markdown"
@@ -350,6 +363,7 @@ ActiveRecord::Schema.define(version: 2019_07_23_094834) do
     t.string "placement_area"
     t.text "processed_html"
     t.boolean "published", default: false
+    t.float "success_rate", default: 0.0
     t.datetime "updated_at", null: false
   end
 
diff --git a/spec/factories/display_ad_events.rb b/spec/factories/display_ad_events.rb
new file mode 100644
index 000000000..a4c9a9e38
--- /dev/null
+++ b/spec/factories/display_ad_events.rb
@@ -0,0 +1,6 @@
+FactoryBot.define do
+  factory :display_ad_event do
+    category { "impression" }
+    context_type { "home" }
+  end
+end
diff --git a/spec/models/display_ad_event_spec.rb b/spec/models/display_ad_event_spec.rb
new file mode 100644
index 000000000..f49c2826f
--- /dev/null
+++ b/spec/models/display_ad_event_spec.rb
@@ -0,0 +1,21 @@
+require "rails_helper"
+
+RSpec.describe DisplayAdEvent, type: :model do
+  let(:user) { create(:user) }
+  let(:organization) { create(:organization) }
+  let(:display_ad) { create(:display_ad, organization_id: organization.id) }
+
+  it "creates a click event" do
+    event = build(:display_ad_event, category: "click", user_id: user.id, display_ad_id: display_ad.id)
+    expect(event).to be_valid
+  end
+  it "creates an impression event" do
+    event = build(:display_ad_event, category: "impression", user_id: user.id, display_ad_id: display_ad.id)
+    expect(event).to be_valid
+  end
+
+  it "does not create an invalid event" do
+    event = build(:display_ad_event, category: "wazoo", user_id: user.id, display_ad_id: display_ad.id)
+    expect(event).not_to be_valid
+  end
+end
diff --git a/spec/models/display_ad_spec.rb b/spec/models/display_ad_spec.rb
index 9f4d0091a..44ff9fbbb 100644
--- a/spec/models/display_ad_spec.rb
+++ b/spec/models/display_ad_spec.rb
@@ -23,4 +23,13 @@ RSpec.describe DisplayAd, type: :model do
     display_ad.placement_area = "sidebar_left"
     expect(display_ad).to be_valid
   end
+
+  it "displays published and approved posts" do
+    create(:display_ad, organization_id: organization.id, published: true, approved: true)
+    create(:display_ad, organization_id: organization.id, published: true, approved: true)
+    create(:display_ad, organization_id: organization.id, published: false, approved: true)
+    create(:display_ad, organization_id: organization.id, published: true, approved: false)
+    expect(DisplayAd.for_display(DisplayAd.last.placement_area).published).to eq(true)
+    expect(DisplayAd.for_display(DisplayAd.last.placement_area).approved).to eq(true)
+  end
 end
diff --git a/spec/requests/display_ad_events_spec.rb b/spec/requests/display_ad_events_spec.rb
new file mode 100644
index 000000000..aa8b944b0
--- /dev/null
+++ b/spec/requests/display_ad_events_spec.rb
@@ -0,0 +1,65 @@
+require "rails_helper"
+
+RSpec.describe "DisplayAdEvents", type: :request do
+  let(:user) { create(:user, :trusted) }
+  let(:organization) { create(:organization) }
+  let(:display_ad) { create(:display_ad, organization_id: organization.id) }
+
+  describe "POST /display_ad_events" do
+    context "when user signed in" do
+      before do
+        sign_in user
+      end
+
+      it "creates a display ad click event" do
+        post "/display_ad_events", params: {
+          display_ad_event: {
+            display_ad_id: display_ad.id,
+            context_type: "home",
+            category: "click",
+          }
+        }
+        expect(display_ad.reload.clicks_count).to eq(1)
+      end
+      it "creates a display ad impression event" do
+        post "/display_ad_events", params: {
+          display_ad_event: {
+            display_ad_id: display_ad.id,
+            context_type: "home",
+            category: "impression",
+          }
+        }
+        expect(display_ad.reload.impressions_count).to eq(1)
+      end
+      it "creates a display ad success rate" do
+        4.times do 
+          post "/display_ad_events", params: {
+            display_ad_event: {
+              display_ad_id: display_ad.id,
+              context_type: "home",
+              category: "impression",
+            }
+          }
+        end
+        post "/display_ad_events", params: {
+          display_ad_event: {
+            display_ad_id: display_ad.id,
+            context_type: "home",
+            category: "click",
+          }
+        }
+        expect(display_ad.reload.success_rate).to eq(0.25)
+      end
+      it "assigns event to current user" do
+        post "/display_ad_events", params: {
+          display_ad_event: {
+            display_ad_id: display_ad.id,
+            context_type: "home",
+            category: "impression",
+          }
+        }
+        expect(DisplayAdEvent.last.user_id).to eq(user.id)
+      end
+    end
+  end
+end
\ No newline at end of file