diff --git a/app/liquid_tags/unified_embed/tag.rb b/app/liquid_tags/unified_embed/tag.rb
index 81e486922..d12c64e2c 100644
--- a/app/liquid_tags/unified_embed/tag.rb
+++ b/app/liquid_tags/unified_embed/tag.rb
@@ -27,6 +27,10 @@ module UnifiedEmbed
       # Extract just the URL from the input, without any params, for validation
       actual_link = extract_only_url(stripped_input)
 
+      # When Listings are disabled, it makes little sense to perform a validate_link
+      # network call.
+      handle_listings_disabled!(actual_link)
+
       # Before matching against the embed registry, we check if the link
       # is valid (e.g. no typos).
       # If the link is invalid, we raise an error encouraging the user to
@@ -66,6 +70,12 @@ module UnifiedEmbed
       raise StandardError, I18n.t("liquid_tags.unified_embed.tag.invalid_url")
     end
 
+    def self.handle_listings_disabled!(link)
+      return unless link.start_with?("#{URL.url}/listings/") && !Listing.feature_enabled?
+
+      raise StandardError, I18n.t("liquid_tags.unified_embed.tag.listings_disabled")
+    end
+
     def self.extract_only_url(input)
       url_portion = input.split.length > 1 ? input.split[0] : input
 
diff --git a/config/initializers/reserved_words.rb b/config/initializers/reserved_words.rb
index 1efd20b34..edcf3b0de 100644
--- a/config/initializers/reserved_words.rb
+++ b/config/initializers/reserved_words.rb
@@ -116,6 +116,8 @@ class ReservedWords
     links
     linux
     listen
+    listing
+    listings
     live
     live_articles
     loop
diff --git a/config/locales/liquid_tags/en.yml b/config/locales/liquid_tags/en.yml
index 399a5ab2a..33e85455f 100644
--- a/config/locales/liquid_tags/en.yml
+++ b/config/locales/liquid_tags/en.yml
@@ -99,7 +99,7 @@ en:
       tag:
         invalid_url: URL provided may have a typo or error; please check and try again
         not_found: URL provided was not found; please check and try again
-        unsupported_url: Embeds for this URL are not supported
+        listings_disabled: Listings are disabled on this Forem; cannot embed a listing URL
     user_subscription_tag:
       submit: Submit
       submitting: Submitting...
diff --git a/config/locales/liquid_tags/fr.yml b/config/locales/liquid_tags/fr.yml
index a7e7f8f45..503afca84 100644
--- a/config/locales/liquid_tags/fr.yml
+++ b/config/locales/liquid_tags/fr.yml
@@ -99,7 +99,7 @@ fr:
       tag:
         invalid_url: URL provided may have a typo or error; please check and try again
         not_found: URL provided was not found; please check and try again
-        unsupported_url: Embeds for this URL are not supported
+        listings_disabled: Listings are disabled on this Forem; cannot embed a listing URL
     user_subscription_tag:
       submit: Submit
       submitting: Submitting...
diff --git a/spec/liquid_tags/unified_embed/tag_spec.rb b/spec/liquid_tags/unified_embed/tag_spec.rb
index 2cf12d87d..0efdd65b5 100644
--- a/spec/liquid_tags/unified_embed/tag_spec.rb
+++ b/spec/liquid_tags/unified_embed/tag_spec.rb
@@ -1,6 +1,8 @@
 require "rails_helper"
 
 RSpec.describe UnifiedEmbed::Tag, type: :liquid_tag do
+  let(:listing) { create(:listing) }
+
   it "delegates parsing to the link-matching class" do
     link = "https://gist.github.com/jeremyf/662585f5c4d22184a6ae133a71bf891a"
 
@@ -72,4 +74,13 @@ RSpec.describe UnifiedEmbed::Tag, type: :liquid_tag do
 
     expect(OpenGraphTag).to have_received(:new)
   end
+
+  it "raises an error when Listings are disabled and a listing URL is embedded" do
+    allow(FeatureFlag).to receive(:accessible?).with(:listing_feature_enabled).and_return(false)
+    listing_url = "#{URL.url}/listings/#{listing.slug}"
+
+    expect do
+      Liquid::Template.parse("{% embed #{listing_url} %}")
+    end.to raise_error(StandardError, "Listings are disabled on this Forem; cannot embed a listing URL")
+  end
 end