diff --git a/app/models/billboard.rb b/app/models/billboard.rb
index bacbb8444..187f33dd3 100644
--- a/app/models/billboard.rb
+++ b/app/models/billboard.rb
@@ -220,13 +220,14 @@ class Billboard < ApplicationRecord
       extracted_process_markdown
     else # raw
       self.processed_html = Html::Parser.new(body_markdown)
-        .prefix_all_images(width: 880, synchronous_detail_detection: true).html
+        .prefix_all_images(width: 880, quality: 95, synchronous_detail_detection: true).html
     end
   end
 
   def extracted_process_markdown
     renderer = ContentRenderer.new(body_markdown || "", source: self)
     self.processed_html = renderer.process(prefix_images_options: { width: prefix_width,
+                                                                    quality: 95,
                                                                     synchronous_detail_detection: true }).processed_html
     self.processed_html = processed_html.delete("\n")
   end
diff --git a/app/services/html/parser.rb b/app/services/html/parser.rb
index ee353ee80..5257c9e90 100644
--- a/app/services/html/parser.rb
+++ b/app/services/html/parser.rb
@@ -32,7 +32,7 @@ module Html
       self
     end
 
-    def prefix_all_images(width: 880, synchronous_detail_detection: false)
+    def prefix_all_images(width: 880, synchronous_detail_detection: false, quality: "auto")
       # wrap with Cloudinary or allow if from giphy or githubusercontent.com
       doc = Nokogiri::HTML.fragment(@html)
 
@@ -51,7 +51,7 @@ module Html
         img["src"] = if Giphy::Image.valid_url?(src)
                        src.gsub("https://media.", "https://i.")
                      else
-                       img_of_size(src, width)
+                       img_of_size(src, width, quality: quality)
                      end
       end
 
@@ -258,8 +258,8 @@ module Html
 
     private
 
-    def img_of_size(source, width = 880)
-      Images::Optimizer.call(source, width: width).gsub(",", "%2C")
+    def img_of_size(source, width = 880, quality: "auto")
+      Images::Optimizer.call(source, width: width, quality: quality).gsub(",", "%2C")
     end
 
     def all_children_are_blank?(node)
diff --git a/spec/models/billboard_spec.rb b/spec/models/billboard_spec.rb
index 4855f164a..4be71535d 100644
--- a/spec/models/billboard_spec.rb
+++ b/spec/models/billboard_spec.rb
@@ -196,7 +196,7 @@ RSpec.describe Billboard do
       options = { http_header: { "User-Agent" => "DEV(local) (http://forem.test)" }, timeout: 10 }
       expect(FastImage).to have_received(:size).with(image_url, options)
       # width is billboard.prefix_width
-      expect(Images::Optimizer).to have_received(:call).with(image_url, width: Billboard::POST_WIDTH)
+      expect(Images::Optimizer).to have_received(:call).with(image_url, width: Billboard::POST_WIDTH, quality: 95)
       # Images::Optimizer.call(source, width: width)
     end
 
@@ -206,7 +206,7 @@ RSpec.describe Billboard do
       allow(Images::Optimizer).to receive(:call).and_return(image_url)
       image_md = "![Image description](#{image_url})<p style='margin-top:100px'>Hello <em>hey</em> Hey hey</p>"
       create(:billboard, body_markdown: image_md, placement_area: "post_sidebar")
-      expect(Images::Optimizer).to have_received(:call).with(image_url, width: Billboard::SIDEBAR_WIDTH)
+      expect(Images::Optimizer).to have_received(:call).with(image_url, width: Billboard::SIDEBAR_WIDTH, quality: 95)
     end
 
     it "uses post width for feed location" do
@@ -215,7 +215,7 @@ RSpec.describe Billboard do
       allow(Images::Optimizer).to receive(:call).and_return(image_url)
       image_md = "![Image description](#{image_url})<p style='margin-top:100px'>Hello <em>hey</em> Hey hey</p>"
       create(:billboard, body_markdown: image_md, placement_area: "feed_second")
-      expect(Images::Optimizer).to have_received(:call).with(image_url, width: Billboard::POST_WIDTH)
+      expect(Images::Optimizer).to have_received(:call).with(image_url, width: Billboard::POST_WIDTH, quality: 95)
     end
 
     it "keeps the same processed_html if markdown was not changed" do
diff --git a/spec/services/images/optimizer_spec.rb b/spec/services/images/optimizer_spec.rb
index cebe071b9..6b043917a 100644
--- a/spec/services/images/optimizer_spec.rb
+++ b/spec/services/images/optimizer_spec.rb
@@ -73,6 +73,17 @@ RSpec.describe Images::Optimizer, type: :service do
       expect(described_class.call(image_url, fetch_format: "jpg")).to eq(cloudinary_url)
     end
 
+    it "generates adjusted URL when quality is passed" do
+      cloudinary_url = cl_image_path(image_url,
+                                     type: "fetch",
+                                     quality: 81,
+                                     crop: "limit",
+                                     sign_url: true,
+                                     flags: "progressive",
+                                     fetch_format: "jpg")
+      expect(described_class.call(image_url, fetch_format: "jpg", quality: 81)).to eq(cloudinary_url)
+    end
+
     it "generates correct crop with 'crop' passed" do
       cloudinary_url = cl_image_path(image_url,
                                      type: "fetch",
@@ -137,30 +148,30 @@ RSpec.describe Images::Optimizer, type: :service do
     end
 
     it "generates correct url with crop default" do
-      imgproxy_url = described_class.imgproxy(image_url, width: 500, height: 500)
+      imgproxy_url = described_class.imgproxy(image_url, width: 50, height: 50)
       # mb = maximum bytes, defaults to 500_000 bytes
       # ar = autorotate, defaults to "true", serialized as "1"
-      expect(imgproxy_url).to match(%r{/rs:fit:500:500/g:sm/mb:500000/ar:1/aHR0cHM6Ly9pLmlt/Z3VyLmNvbS9mS1lL/Z280LnBuZw})
+      expect(imgproxy_url).to match(%r{/rs:fit:50:50/g:sm/mb:500000/ar:1/aHR0cHM6Ly9pLmlt/Z3VyLmNvbS9mS1lL/Z280LnBuZw})
     end
 
     it "generates correct crop with 'crop' passed" do
-      imgproxy_url = described_class.imgproxy(image_url, width: 500, height: 500, crop: "crop")
-      expect(imgproxy_url).to match(%r{/rs:fill:500:500/g:sm/mb:500000/ar:1/aHR0cHM6Ly9pLmlt/Z3VyLmNvbS9mS1lL/Z280LnBuZw})
+      imgproxy_url = described_class.imgproxy(image_url, width: 50, height: 50, crop: "crop")
+      expect(imgproxy_url).to match(%r{/rs:fill:50:50/g:sm/mb:500000/ar:1/aHR0cHM6Ly9pLmlt/Z3VyLmNvbS9mS1lL/Z280LnBuZw})
     end
 
     it "generates correct crop with 'crop' passed, and never_imagga" do
-      imgproxy_url = described_class.imgproxy(image_url, width: 500, height: 500, crop: "crop", never_imagga: true)
-      expect(imgproxy_url).to match(%r{/rs:fill:500:500/g:sm/mb:500000/ar:1/aHR0cHM6Ly9pLmlt/Z3VyLmNvbS9mS1lL/Z280LnBuZw})
+      imgproxy_url = described_class.imgproxy(image_url, width: 50, height: 50, crop: "crop", never_imagga: true)
+      expect(imgproxy_url).to match(%r{/rs:fill:50:50/g:sm/mb:500000/ar:1/aHR0cHM6Ly9pLmlt/Z3VyLmNvbS9mS1lL/Z280LnBuZw})
     end
 
     it "generates correct crop with 'limit' passed" do
-      imgproxy_url = described_class.imgproxy(image_url, width: 500, height: 500, crop: "limit")
-      expect(imgproxy_url).to match(%r{/rs:fit:500:500/g:sm/mb:500000/ar:1/aHR0cHM6Ly9pLmlt/Z3VyLmNvbS9mS1lL/Z280LnBuZw})
+      imgproxy_url = described_class.imgproxy(image_url, width: 50, height: 50, crop: "limit")
+      expect(imgproxy_url).to match(%r{/rs:fit:50:50/g:sm/mb:500000/ar:1/aHR0cHM6Ly9pLmlt/Z3VyLmNvbS9mS1lL/Z280LnBuZw})
     end
 
     it "generates correct crop with 'jiberish' passed" do
-      imgproxy_url = described_class.imgproxy(image_url, width: 500, height: 500, crop: "jiberish")
-      expect(imgproxy_url).to match(%r{/rs:fit:500:500/g:sm/mb:500000/ar:1/aHR0cHM6Ly9pLmlt/Z3VyLmNvbS9mS1lL/Z280LnBuZw})
+      imgproxy_url = described_class.imgproxy(image_url, width: 50, height: 50, crop: "jiberish")
+      expect(imgproxy_url).to match(%r{/rs:fit:50:50/g:sm/mb:500000/ar:1/aHR0cHM6Ly9pLmlt/Z3VyLmNvbS9mS1lL/Z280LnBuZw})
     end
   end