diff --git a/app/assets/javascripts/initializers/initializePWAFunctionality.js b/app/assets/javascripts/initializers/initializePWAFunctionality.js
index 5cf92dee0..e52f3c816 100644
--- a/app/assets/javascripts/initializers/initializePWAFunctionality.js
+++ b/app/assets/javascripts/initializers/initializePWAFunctionality.js
@@ -1,7 +1,7 @@
 'use strict';
 
 function initializePWAFunctionality() {
-  if (window.matchMedia('(display-mode: standalone)').matches) {
+  if (window.matchMedia('(display-mode: standalone)').matches || window.frameElement) {
     document
       .getElementById('pwa-nav-buttons')
       .classList.add('pwa-nav-buttons--showing');
diff --git a/app/assets/stylesheets/article-show.scss b/app/assets/stylesheets/article-show.scss
index 1e80e504e..a03303545 100644
--- a/app/assets/stylesheets/article-show.scss
+++ b/app/assets/stylesheets/article-show.scss
@@ -147,8 +147,8 @@ article {
     width: 81%;
     font-family: $helvetica;
 
-    @media screen and (max-width: 550px) {
-      width: 88%;
+    @media screen and (max-width: 750px) {
+      width: 90%;
     }
 
     @media screen and (max-width: 430px) {
@@ -576,8 +576,8 @@ article {
       margin-top: -0.8em;
     }
 
-    @media screen and (max-width: 550px) {
-      width: 90%;
+    @media screen and (max-width: 750px) {
+      width: 92%;
     }
 
     @media screen and (max-width: 430px) {
diff --git a/app/assets/stylesheets/chat.scss b/app/assets/stylesheets/chat.scss
index ca2c554b1..069a3f695 100644
--- a/app/assets/stylesheets/chat.scss
+++ b/app/assets/stylesheets/chat.scss
@@ -6,7 +6,7 @@
 .chat-page-wrapper {
   margin: 85px auto 0px;
   width: 96%;
-  max-width: calc(1440px + 10vw);
+  max-width: calc(1540px + 10vw);
 }
 
 .live-chat {
@@ -91,8 +91,8 @@
   }
 
   @media screen and (min-width: 1300px) {
-    width: calc(280px + 3vw);
-    min-width: calc(280px);
+    width: calc(220px + 3vw);
+    min-width: 220px;
   }
 
   &.chat__channels--placeholder {
@@ -423,8 +423,10 @@
   flex-direction: column;
   flex: 0 1 auto;
   width: 100%;
-  min-width: 55%;
-
+  min-width: 50%;
+  @media screen and (min-width: 1440px) {
+    min-width: 55%;
+  }
   @media screen and (max-width: 426px) {
     overflow-x: hidden;
   }
@@ -465,7 +467,7 @@
 }
 
 .activechatchannel__messages {
-  font-size: 15px;
+  font-size: calc(15px + 0.05vw);
   padding: 10px 0px;
   flex-grow: 1;
   height: 300px;
@@ -505,7 +507,7 @@
     theme-container-accent-background,
     #ededed);
   width: 100%;
-  height: 70px;
+  height: 60px;
 }
 
 .activechatchannel__incomingcall {
@@ -523,26 +525,32 @@
 .activechatchannel__activecontent {
   order: 2;
   flex: 0 1 auto;
-  border: 1px solid $outline-color;
-  border-left: 2px solid $outline-color;
+  @include themeable(border,
+    theme-border,
+    1px solid $outline-color);
   padding: 13px;
-  min-width: 45%;
+  min-width: 50%;
+  @media screen and (min-width: 1440px) {
+    min-width: 45%;
+  }
   -webkit-overflow-scrolling: touch;
   @include themeable(background,
-    theme-container-accent-background,
-    white);
+    theme-background,
+    $lightest-gray);
   z-index: 200;
   position: relative;
   box-sizing: border-box;
   overflow-y: auto;
-  max-width: 96%;
+  max-width: 100%;
 
   @media screen and (max-width: 426px) {
     padding: 10px;
     min-width: 50%;
-    width: calc(95% - 45px);
+    width: calc(100% - 16px);
     position: fixed;
-    height: calc(100% - 90px);
+    height: calc(100% - 86px);
+    margin-left: -48px;
+    margin-top: -1px;
   }
 
   @media screen and (min-width: 1000px) {
@@ -574,52 +582,40 @@
   padding: 0px;
   background: transparent;
   position: absolute;
-  left: 6px;
-  top: -3px;
+  left: 4px;
+  top: 4px;
+  @include themeable(background,
+    theme-container-accent-background,
+    white);
+  z-index: 10;
+  height: 29px;
+  width: 29px;
+  line-height: 10px;
+  padding-bottom: 5px;
+  border-radius: 100px;
+  @include themeable(border,
+  theme-border,
+  1px solid $medium-gray);
+
 }
 
 .activechatchannel__activeArticle {
   position: absolute;
-  top: 36px;
+  top: 0px;
   left: 0;
   right: 0;
   bottom: 0;
-  border-top: 1px solid $light-medium-gray !important;
 }
 
-.activechatchannel__activeArticleDetails {
+.activechatchannel__activeArticle iframe {
   position: absolute;
-  top: -26px;
-  right: 2px;
-  left: 35px;
-  font-family: $monospace;
-  font-size: 0.8em;
-
-  a {
-    @include themeable(color,
-      theme-container-color,
-      $dark-gray);
-  }
-
-  .activechatchannel__activeArticleDetailsPath {
-    display: inline-block;
-    max-width: calc(100% - 15px);
-    white-space: nowrap;
-    overflow: hidden;
-    text-overflow: ellipsis;
-  }
-
-  img {
-    height: 1.1em;
-    width: 1.1em;
-    margin-left: 10px;
-    vertical-align: 2px;
-    opacity: 0.86;
-
-    &:hover {
-      opacity: 1;
-    }
-  }
+  top: 0;
+  left: 0;
+  right: 0;
+  bottom: 0;
+  height: 100%;
+  width: 100%;
+  border: 0px;
 }
 
 
@@ -678,68 +674,6 @@
   }
 }
 
-.chat .activechatchannel__activeArticle .container {
-  position: absolute;
-  top: 0px;
-  left: 0;
-  right: 0;
-  bottom: 30px;
-  overflow-y: scroll;
-  border-radius: 0px;
-  margin-top: 0px !important;
-
-  pre {
-    width: 97%;
-    margin-left: -3%;
-    padding-left: 4%;
-    padding-right: 7%;
-  }
-}
-
-.activechatchannel__activeArticleActions {
-  position: absolute;
-  bottom: 0;
-  left: 0px;
-  right: 0px;
-  padding: 17px;
-  @include themeable(background,
-    theme-container-accent-background,
-    white);
-  z-index: 20;
-  border-top: 1px solid $light-medium-gray;
-  border-bottom: 1px solid $light-medium-gray;
-  border-right: 1px solid $light-medium-gray;
-
-  button {
-    margin-right: 15px;
-    width: 54px;
-    @include themeable(background,
-      theme-container-background,
-      #f2f3f5);
-    border-radius: 100px !important;
-    border-width: 0;
-    padding: 5px 10px;
-
-    &.active {
-      background-color: $green;
-
-      &.unicorn-reaction-button {
-        background-color: $purple;
-      }
-
-      &.readinglist-reaction-button {
-        background: lighten($bold-blue, 32%);
-      }
-    }
-
-    img {
-      width: 22px;
-      height: 22px;
-    }
-  }
-}
-
-
 .activecontent__githubrepo {}
 
 .activecontent__githubrepoheader {
@@ -1200,26 +1134,6 @@
   }
 }
 
-.chat .container {
-  box-shadow: 0px 0px 0px #ffffff !important;
-  border: 0px !important;
-  margin-top: 8px !important;
-
-  .title {
-    width: 95%;
-    font-size: 18px;
-
-    h1 {
-      font-size: 28px !important;
-    }
-  }
-
-  .body {
-    font-size: 20px;
-    width: 96%;
-  }
-}
-
 .chatchanneljumpback {
   position: relative;
 }
@@ -1267,6 +1181,64 @@
   display: flex;
 }
 
+.chatchannels__richlink {
+  border: 1px solid darken($light-medium-gray, 15%);
+  border-radius: 3px;
+  box-shadow: 3px 3px 0px darken($light-medium-gray, 15%);
+  color: $black;
+  display: block;
+  max-width: 670px;
+  padding: 0px;
+  margin-bottom: 6px;
+  @include themeable(background,
+  theme-container-background,
+  white);  
+  .chatchannels__richlinkmainimage {
+    position: relative;
+    width: 100%;
+    margin: auto;
+    background: transparent no-repeat center center;
+    background-size: cover;
+    z-index: 2;
+    padding-top: 42%;
+  }
+  h1 {
+    margin-top: 15px;
+    padding: 0px calc(10px + 0.2vw);
+    img {
+      height: 1.2em;
+      width: 1.2em;
+      margin-right: 5px;
+      vertical-align: -0.25em;
+      &.chatchannels__richlinkprofilepic {
+        border-radius: 100px;
+        @include themeable(border,
+        theme-border,
+        1px solid $light-medium-gray);  
+      }
+    }
+  }
+  h4 {
+    margin-top: -12px;
+    margin-bottom: 15px;
+    @include themeable(color,
+    theme-secondary-color,
+    $medium-gray);
+    font-weight: 500;
+    padding: 0px calc(10px + 0.2vw);
+    img {
+      height: 22px;
+      width: 22px;
+      border-radius: 100px;
+      margin-right: 3px;
+      @include themeable(border,
+      theme-border,
+      1px solid $light-medium-gray);  
+      vertical-align: -6px;
+    }
+  }
+}
+
 .message__delete__modal {
   position: fixed;
   background-color: rgba(255, 255, 255, 0.25);
diff --git a/app/assets/stylesheets/scaffolds.scss b/app/assets/stylesheets/scaffolds.scss
index f8cf553a2..08d48b7b7 100644
--- a/app/assets/stylesheets/scaffolds.scss
+++ b/app/assets/stylesheets/scaffolds.scss
@@ -261,6 +261,19 @@ body.trusted-status-true .trusted-visible-block {
   display: block !important;
 }
 
+body.hidden-shell {
+  .top-bar, footer {
+    display: none;
+  }
+  .container {
+    margin-top: 20px;
+  }
+  .universal-page-content-wrapper {
+    margin-top: 0px !important;
+    margin-bottom: 30px;
+  }
+}
+
 .delete-confirm.container {
   padding: 150px 10px;
   min-height: 300px;
diff --git a/app/javascript/chat/__tests__/__snapshots__/article.test.jsx.snap b/app/javascript/chat/__tests__/__snapshots__/article.test.jsx.snap
index 93f14bd56..696e91470 100644
--- a/app/javascript/chat/__tests__/__snapshots__/article.test.jsx.snap
+++ b/app/javascript/chat/__tests__/__snapshots__/article.test.jsx.snap
@@ -4,113 +4,8 @@ exports[`<Article /> should load article 1`] = `
 <div
   class="activechatchannel__activeArticle"
 >
-  <div
-    class="activechatchannel__activeArticleDetails"
-  >
-    <a
-      href="/princesscarolyn/your-approval-means-nothing-to-me-42640"
-      rel="noopener noreferrer"
-      target="_blank"
-    >
-      <span
-        class="activechatchannel__activeArticleDetailsPath"
-      >
-        /princesscarolyn/your-approval-means-nothing-to-me-42640
-      </span>
-    </a>
-  </div>
-  <div
-    class="container"
-  >
-    <section>
-      <div
-        class="image image-final"
-        style={
-          Object {
-            "backgroundImage": "url(princess_carolyn_is_perfect.png",
-          }
-        }
-      />
-    </section>
-    <div
-      class="title"
-    >
-      <h1>
-        Your Approval Means Nothing to Me
-      </h1>
-      <h3>
-        <a
-          class="author"
-          data-content="/users/00001"
-          href="/princesscarolyn"
-        >
-          <img
-            alt="princesscarolyn"
-            class="profile-pic"
-            src="/princesscarolyn.png"
-          />
-          <span>
-            Princess Carolyn 
-          </span>
-          <span
-            class="published-at"
-          >
-             | July 30, 2014
-          </span>
-        </a>
-      </h3>
-    </div>
-    <div
-      class="body"
-    >
-      <div
-        dangerouslySetInnerHTML={
-          Object {
-            "__html": "That woman can knock a drink back like a Kennedy at a wake for another Kennedy, but I'll be damned if she doesn't get s*** done!",
-          }
-        }
-      />
-    </div>
-  </div>
-  <div
-    class="activechatchannel__activeArticleActions"
-  >
-    <button
-      class="heart-reaction-button "
-      data-category="like"
-      onClick={[Function]}
-      type="button"
-    >
-      <img
-        alt="like reaction"
-        data-category="like"
-        src=""
-      />
-    </button>
-    <button
-      class="unicorn-reaction-button "
-      data-category="unicorn"
-      onClick={[Function]}
-      type="button"
-    >
-      <img
-        alt="unicorn reaction"
-        data-category="unicorn"
-        src=""
-      />
-    </button>
-    <button
-      class="readinglist-reaction-button "
-      data-category="readinglist"
-      onClick={[Function]}
-      type="button"
-    >
-      <img
-        alt="readinglist reaction"
-        data-category="readinglist"
-        src=""
-      />
-    </button>
-  </div>
+  <iframe
+    src="/princesscarolyn/your-approval-means-nothing-to-me-42640"
+  />
 </div>
 `;
diff --git a/app/javascript/chat/__tests__/__snapshots__/channelDetails.test.jsx.snap b/app/javascript/chat/__tests__/__snapshots__/channelDetails.test.jsx.snap
index e029cd973..da6d42d1b 100644
--- a/app/javascript/chat/__tests__/__snapshots__/channelDetails.test.jsx.snap
+++ b/app/javascript/chat/__tests__/__snapshots__/channelDetails.test.jsx.snap
@@ -27,10 +27,10 @@ exports[`<ChannelDetails /> as a moderator should render and test snapshot 1`] =
     <img
       alt="channeluser1 profile"
       class="channeldetails__userprofileimage"
-      data-content="users/userid1"
+      data-content="sidecar-user"
     />
     <a
-      data-content="users/by_username?url=channeluser1"
+      data-content="sidecar-user"
       href="/channeluser1"
       style={
         Object {
@@ -48,10 +48,10 @@ exports[`<ChannelDetails /> as a moderator should render and test snapshot 1`] =
     <img
       alt="channeluser2 profile"
       class="channeldetails__userprofileimage"
-      data-content="users/userid2"
+      data-content="sidecar-user"
     />
     <a
-      data-content="users/by_username?url=channeluser2"
+      data-content="sidecar-user"
       href="/channeluser2"
       style={
         Object {
@@ -131,12 +131,12 @@ preact-render-spy (1 nodes)
     <img
       class="channeldetails__userprofileimage"
       alt="channeluser1 profile"
-      data-content="users/userid1"
+      data-content="sidecar-user"
      />
     <a
       href="/channeluser1"
       style="padding: 3px 0px;"
-      data-content="users/by_username?url=channeluser1"
+      data-content="sidecar-user"
     >
       channel user 1
     </a>
@@ -145,12 +145,12 @@ preact-render-spy (1 nodes)
     <img
       class="channeldetails__userprofileimage"
       alt="channeluser2 profile"
-      data-content="users/userid2"
+      data-content="sidecar-user"
      />
     <a
       href="/channeluser2"
       style="padding: 3px 0px;"
-      data-content="users/by_username?url=channeluser2"
+      data-content="sidecar-user"
     >
       channel user 2
     </a>
@@ -244,12 +244,12 @@ preact-render-spy (1 nodes)
     <img
       class="channeldetails__userprofileimage"
       alt="channeluser1 profile"
-      data-content="users/userid1"
+      data-content="sidecar-user"
      />
     <a
       href="/channeluser1"
       style="padding: 3px 0px;"
-      data-content="users/by_username?url=channeluser1"
+      data-content="sidecar-user"
     >
       channel user 1
     </a>
@@ -258,12 +258,12 @@ preact-render-spy (1 nodes)
     <img
       class="channeldetails__userprofileimage"
       alt="channeluser2 profile"
-      data-content="users/userid2"
+      data-content="sidecar-user"
      />
     <a
       href="/channeluser2"
       style="padding: 3px 0px;"
-      data-content="users/by_username?url=channeluser2"
+      data-content="sidecar-user"
     >
       channel user 2
     </a>
@@ -314,10 +314,10 @@ exports[`<ChannelDetails /> as a user should render and test snapshot 1`] = `
     <img
       alt="channeluser1 profile"
       class="channeldetails__userprofileimage"
-      data-content="users/userid1"
+      data-content="sidecar-user"
     />
     <a
-      data-content="users/by_username?url=channeluser1"
+      data-content="sidecar-user"
       href="/channeluser1"
       style={
         Object {
@@ -335,10 +335,10 @@ exports[`<ChannelDetails /> as a user should render and test snapshot 1`] = `
     <img
       alt="channeluser2 profile"
       class="channeldetails__userprofileimage"
-      data-content="users/userid2"
+      data-content="sidecar-user"
     />
     <a
-      data-content="users/by_username?url=channeluser2"
+      data-content="sidecar-user"
       href="/channeluser2"
       style={
         Object {
diff --git a/app/javascript/chat/__tests__/__snapshots__/message.test.jsx.snap b/app/javascript/chat/__tests__/__snapshots__/message.test.jsx.snap
index 772bf7766..7830c28c9 100644
--- a/app/javascript/chat/__tests__/__snapshots__/message.test.jsx.snap
+++ b/app/javascript/chat/__tests__/__snapshots__/message.test.jsx.snap
@@ -8,7 +8,7 @@ exports[`<Message /> should render and test snapshot 1`] = `
     class="chatmessage__profilepic"
   >
     <a
-      data-content="users/undefined"
+      data-content="sidecar-user"
       href="/asdf"
       rel="noopener noreferrer"
       target="_blank"
@@ -16,7 +16,7 @@ exports[`<Message /> should render and test snapshot 1`] = `
       <img
         alt="asdf profile"
         class="chatmessagebody__profileimage"
-        data-content="users/undefined"
+        data-content="sidecar-user"
         role="presentation"
         src=""
       />
@@ -42,7 +42,7 @@ exports[`<Message /> should render and test snapshot 1`] = `
         >
           <a
             class="chatmessagebody__username--link"
-            data-content="users/undefined"
+            data-content="sidecar-user"
             href="/asdf"
             rel="noopener noreferrer"
             target="_blank"
diff --git a/app/javascript/chat/__tests__/article.test.jsx b/app/javascript/chat/__tests__/article.test.jsx
index b229f9310..a453a3165 100644
--- a/app/javascript/chat/__tests__/article.test.jsx
+++ b/app/javascript/chat/__tests__/article.test.jsx
@@ -33,19 +33,7 @@ const sampleResponse = JSON.stringify({
 
 const userArticle = {
   type_of: 'article',
-  id: '42640',
-  cover_image: 'princess_carolyn_is_perfect.png',
   path: '/princesscarolyn/your-approval-means-nothing-to-me-42640',
-  title: 'Your Approval Means Nothing to Me',
-  readable_publish_date: 'July 30, 2014',
-  body_html:
-    "That woman can knock a drink back like a Kennedy at a wake for another Kennedy, but I'll be damned if she doesn't get s*** done!",
-  user: {
-    id: '00001',
-    username: 'princesscarolyn',
-    name: 'Princess Carolyn',
-    profile_image_90: '/princesscarolyn.png',
-  },
 };
 
 const getArticle = () => <Article resource={userArticle} />;
@@ -67,59 +55,7 @@ describe('<Article />', () => {
       true,
     );
     expect(
-      context.find('.activechatchannel__activeArticleDetails').exists(),
+      context.find('iframe').exists(),
     ).toEqual(true);
-    expect(
-      context
-        .find('.activechatchannel__activeArticleDetails')
-        .childAt(0)
-        .attr('href'),
-    ).toEqual(userArticle.path);
-    expect(
-      context.find('.activechatchannel__activeArticleDetailsPath').text(),
-    ).toEqual(userArticle.path);
-    expect(
-      context
-        .find('.title')
-        .childAt(0)
-        .text(),
-    ).toEqual(userArticle.title);
-    expect(context.find('.author').attr('href')).toEqual(
-      `/${userArticle.user.username}`,
-    );
-    expect(context.find('.profile-pic').attr('src')).toEqual(
-      userArticle.user.profile_image_90,
-    );
-    expect(context.find('.author').text()).toEqual(
-      `${userArticle.user.name}  | ${userArticle.readable_publish_date}`,
-    );
-    expect(context.find('.published-at').text()).toEqual(
-      ` | ${userArticle.readable_publish_date}`,
-    );
-    expect(
-      context
-        .find('.body')
-        .childAt(0)
-        .attr('dangerouslySetInnerHTML'),
-    ).toEqual({ __html: userArticle.body_html });
-
-    // checks reaction
-    expect(
-      context.find('.activechatchannel__activeArticleActions').exists(),
-    ).toEqual(true);
-    expect(context.find('.heart-reaction-button').exists()).toEqual(true);
-    expect(context.find('.unicorn-reaction-button').exists()).toEqual(true);
-    expect(context.find('.readinglist-reaction-button').exists()).toEqual(true);
-
-    // checks that only heart class has active
-    expect(context.find('.heart-reaction-button').attr('className')).toEqual(
-      'heart-reaction-button active',
-    );
-    expect(context.find('.unicorn-reaction-button').attr('className')).toEqual(
-      'unicorn-reaction-button ',
-    );
-    expect(
-      context.find('.readinglist-reaction-button').attr('className'),
-    ).toEqual('readinglist-reaction-button ');
   });
 });
diff --git a/app/javascript/chat/__tests__/channelDetails.test.jsx b/app/javascript/chat/__tests__/channelDetails.test.jsx
index 8ff88b40c..69a2bda4f 100644
--- a/app/javascript/chat/__tests__/channelDetails.test.jsx
+++ b/app/javascript/chat/__tests__/channelDetails.test.jsx
@@ -107,7 +107,7 @@ describe('<ChannelDetails />', () => {
             .childAt(1)
             .attr('data-content'),
         ).toEqual(
-          `users/by_username?url=${moddetails.channel_users[i].username}`,
+          `sidecar-user`,
         );
       }
 
@@ -293,7 +293,7 @@ describe('<ChannelDetails />', () => {
             .childAt(1)
             .attr('data-content'),
         ).toEqual(
-          `users/by_username?url=${userdetails.channel_users[i].username}`,
+          `sidecar-user`,
         );
       }
 
diff --git a/app/javascript/chat/article.jsx b/app/javascript/chat/article.jsx
index 14b156ae5..68573d904 100644
--- a/app/javascript/chat/article.jsx
+++ b/app/javascript/chat/article.jsx
@@ -1,11 +1,5 @@
 import { h, Component } from 'preact';
 import PropTypes from 'prop-types';
-// eslint-disable-next-line import/no-unresolved
-import heartImage from 'images/emoji/emoji-one-heart.png';
-// eslint-disable-next-line import/no-unresolved
-import unicornImage from 'images/emoji/emoji-one-unicorn.png';
-// eslint-disable-next-line import/no-unresolved
-import bookmarkImage from 'images/emoji/emoji-one-bookmark.png';
 
 export default class Article extends Component {
   static propTypes = {
@@ -13,205 +7,12 @@ export default class Article extends Component {
       id: PropTypes.string,
     }).isRequired,
   };
-
-  constructor(props) {
-    super(props);
-    this.state = {
-      userReactions: [],
-      optimisticUserReaction: null,
-    };
-  }
-
-  componentDidMount() {
-    const { resource } = this.props;
-    fetch(`/reactions?article_id=${resource.id}`, {
-      Accept: 'application/json',
-      'Content-Type': 'application/json',
-      credentials: 'same-origin',
-    })
-      .then(response => response.json())
-      .then(this.displayReactions)
-      .catch(this.displayReactionsFailure);
-  }
-
-  displayReactions = response => {
-    this.setState({ userReactions: response.reactions });
-  };
-
-  displayReactionsFailure = response => {
-    // eslint-disable-next-line no-console
-    console.log(response);
-  };
-
-  handleNewReactionResponse = response => {
-    let { userReactions: oldUserReactions } = this.state;
-    const foundReactions = oldUserReactions.filter(obj => {
-      return obj.category === response.category;
-    });
-    if (foundReactions.length === 0 && response.result === 'create') {
-      oldUserReactions.push({ category: response.category });
-    } else {
-      oldUserReactions = oldUserReactions.filter(obj => {
-        return obj.category !== response.category;
-      });
-    }
-    this.setState({
-      userReactions: oldUserReactions,
-      optimisticUserReaction: null,
-    });
-  };
-
-  handleNewReactionFailure = response => {
-    // eslint-disable-next-line no-console
-    console.log(response);
-  };
-
-  handleReactionClick = e => {
-    e.preventDefault();
-    const { target } = e;
-    const { resource: article } = this.props;
-    this.setState({ optimisticUserReaction: target.dataset.category });
-    fetch('/reactions', {
-      method: 'POST',
-      headers: {
-        Accept: 'application/json',
-        'X-CSRF-Token': window.csrfToken,
-        'Content-Type': 'application/json',
-      },
-      body: JSON.stringify({
-        reactable_type: 'Article',
-        reactable_id: article.id,
-        category: target.dataset.category,
-      }),
-      credentials: 'same-origin',
-    })
-      .then(response => response.json())
-      .then(this.handleNewReactionResponse)
-      .catch(this.handleNewReactionFailure);
-  };
-
-  actionButton = props => {
-    const types = {
-      heart: ['heart-reaction-button', 'like', heartImage],
-      unicorn: ['unicorn-reaction-button', 'unicorn', unicornImage],
-      readinglist: [
-        'readinglist-reaction-button',
-        'readinglist',
-        bookmarkImage,
-      ],
-    };
-
-    const curType = types[props.reaction];
-
-    return (
-      <button
-        type="button"
-        className={`${curType[0]} ${props.reactedClass}`}
-        onClick={this.handleReactionClick}
-        data-category={curType[1]}
-      >
-        <img
-          src={curType[2]}
-          data-category={curType[1]}
-          alt={`${curType[1]} reaction`}
-        />
-      </button>
-    );
-  };
-
+  
   render() {
     const { resource: article } = this.props;
-    let heartReactedClass = '';
-    let unicornReactedClass = '';
-    let bookmarkReactedClass = '';
-    const { state } = this;
-    state.userReactions.forEach(reaction => {
-      if (
-        reaction.category === 'like' ||
-        state.optimisticUserReaction === 'like'
-      ) {
-        heartReactedClass = 'active';
-      }
-      if (
-        reaction.category === 'unicorn' ||
-        state.optimisticUserReaction === 'unicorn'
-      ) {
-        unicornReactedClass = 'active';
-      }
-      if (
-        reaction.category === 'readinglist' ||
-        state.optimisticUserReaction === 'readinglist'
-      ) {
-        bookmarkReactedClass = 'active';
-      }
-    });
-    let coverImage = '';
-    if (article.cover_image) {
-      coverImage = (
-        <section>
-          <div
-            className="image image-final"
-            style={{ backgroundImage: `url(${article.cover_image}` }}
-          />
-        </section>
-      );
-    }
     return (
       <div className="activechatchannel__activeArticle">
-        <div className="activechatchannel__activeArticleDetails">
-          <a href={article.path} target="_blank" rel="noopener noreferrer">
-            <span className="activechatchannel__activeArticleDetailsPath">
-              {article.path}
-            </span>
-          </a>
-        </div>
-        <div className="container">
-          {coverImage}
-          <div className="title">
-            <h1>{article.title}</h1>
-            <h3>
-              <a
-                href={`/${article.user.username}`}
-                className="author"
-                data-content={`/users/${article.user.id}`}
-              >
-                <img
-                  className="profile-pic"
-                  src={article.user.profile_image_90}
-                  alt={article.user.username}
-                />
-                <span>
-                  {article.user.name}
-                  {' '}
-                </span>
-                <span className="published-at">
-                  {' '}
-                  | 
-                  {' '}
-                  {article.readable_publish_date}
-                </span>
-              </a>
-            </h3>
-          </div>
-          <div className="body">
-            {/* eslint-disable-next-line react/no-danger */}
-            <div dangerouslySetInnerHTML={{ __html: article.body_html }} />
-          </div>
-        </div>
-        <div className="activechatchannel__activeArticleActions">
-          <this.actionButton
-            reaction="heart"
-            reactedClass={heartReactedClass}
-          />
-          <this.actionButton
-            reaction="unicorn"
-            reactedClass={unicornReactedClass}
-          />
-          <this.actionButton
-            reaction="readinglist"
-            reactedClass={bookmarkReactedClass}
-          />
-        </div>
+        <iframe src={article.path} title={article.title} />
       </div>
     );
   }
diff --git a/app/javascript/chat/channelDetails.jsx b/app/javascript/chat/channelDetails.jsx
index c15876cff..38bb50f58 100644
--- a/app/javascript/chat/channelDetails.jsx
+++ b/app/javascript/chat/channelDetails.jsx
@@ -111,12 +111,12 @@ class ChannelDetails extends Component {
           className="channeldetails__userprofileimage"
           src={user.profile_image}
           alt={`${user.username} profile`}
-          data-content={`users/${user.id}`}
+          data-content='sidecar-user'
         />
         <a
           href={`/${user.username}`}
           style={{ color: user.darker_color, padding: '3px 0px' }}
-          data-content={`users/by_username?url=${user.username}`}
+          data-content='sidecar-user'
         >
           {user.name}
         </a>
diff --git a/app/javascript/chat/chat.jsx b/app/javascript/chat/chat.jsx
index 30293194e..2d5a1939b 100644
--- a/app/javascript/chat/chat.jsx
+++ b/app/javascript/chat/chat.jsx
@@ -681,7 +681,8 @@ export default class Chat extends Component {
     }
 
     const { target } = e;
-    if (target.dataset.content) {
+    const content = target.dataset.content || target.parentElement.dataset.content
+    if (content) {
       e.preventDefault();
       e.stopPropagation();
 
@@ -695,24 +696,14 @@ export default class Chat extends Component {
           this.setActiveContent,
           null,
         );
-      } else if (target.dataset.content.startsWith('users/')) {
-        this.setActiveContentState(activeChannelId, {
-          type_of: 'loading-user',
-        });
-        getContent(
-          `/api/${target.dataset.content}`,
-          this.setActiveContent,
-          null,
-        );
-      } else if (target.dataset.content.startsWith('articles/')) {
+      } else if (content.startsWith('sidecar') || content.startsWith('article')) { // article is legacy which can be removed shortly
         this.setActiveContentState(activeChannelId, {
           type_of: 'loading-post',
         });
-        getContent(
-          `/api/${target.dataset.content}`,
-          this.setActiveContent,
-          null,
-        );
+        this.setActiveContent({
+          path: target.href || target.parentElement.href,
+          type_of: 'article'
+        })
       } else if (target.dataset.content === 'exit') {
         this.setActiveContentState(activeChannelId, null);
       }
@@ -1202,7 +1193,7 @@ export default class Chat extends Component {
         <a
           href={`/${activeChannel.channel_username}`}
           onClick={this.triggerActiveContent}
-          data-content={`users/by_username?url=${activeChannel.channel_username}`}
+          data-content='sidecar-user'
         >
           {activeChannel.channel_modified_slug}
         </a>
@@ -1231,18 +1222,18 @@ export default class Chat extends Component {
 
     const dataContent =
       activeChannel.channel_type === 'direct'
-        ? `users/by_username?url=${activeChannel.channel_username}`
+        ? 'sidecar-user'
         : `chat_channels/${activeChannelId}`;
 
     return (
-      <div
+      <a
         className="activechatchannel__channelconfig"
         onClick={this.triggerActiveContent}
         onKeyUp={e => {
           if (e.keyCode === 13) this.triggerActiveContent(e);
         }}
-        role="button"
         tabIndex="0"
+        href={`/${activeChannel.channel_username}`}
         data-content={dataContent}
       >
         <img
@@ -1250,7 +1241,7 @@ export default class Chat extends Component {
           alt="channel config"
           data-content={dataContent}
         />
-      </div>
+      </a>
     );
   };
 
diff --git a/app/javascript/chat/message.jsx b/app/javascript/chat/message.jsx
index 02a5d8afe..916e2b56e 100644
--- a/app/javascript/chat/message.jsx
+++ b/app/javascript/chat/message.jsx
@@ -39,7 +39,7 @@ const Message = ({
           href={`/${user}`}
           target="_blank"
           rel="noopener noreferrer"
-          data-content={`users/${userID}`}
+          data-content='sidecar-user'
           onClick={onContentTrigger}
         >
           <img
@@ -47,7 +47,7 @@ const Message = ({
             className="chatmessagebody__profileimage"
             src={profileImageUrl}
             alt={`${user} profile`}
-            data-content={`users/${userID}`}
+            data-content='sidecar-user'
             onClick={onContentTrigger}
           />
         </a>
@@ -65,7 +65,7 @@ const Message = ({
                 href={`/${user}`}
                 target="_blank"
                 rel="noopener noreferrer"
-                data-content={`users/${userID}`}
+                data-content='sidecar-user'
                 onClick={onContentTrigger}
               >
                 {user}
diff --git a/app/models/message.rb b/app/models/message.rb
index 797fdca4e..bc4825286 100644
--- a/app/models/message.rb
+++ b/app/models/message.rb
@@ -50,18 +50,49 @@ class Message < ApplicationRecord
 
   def append_rich_links(html)
     doc = Nokogiri::HTML(html)
-    rich_style = "border: 1px solid #0a0a0a; border-radius: 3px; padding: 8px;"
     doc.css("a").each do |anchor|
-      if (article = rich_link_article(anchor))
-        html += "<a style='color: #0a0a0a' href='#{article.path}'
-          target='_blank' data-content='articles/#{article.id}'>
-          <h1 style='#{rich_style}'  data-content='articles/#{article.id}'>
-          #{article.title}</h1></a>".html_safe
+      if article = rich_link_article(anchor)
+        html += "<a href='#{article.path}'
+        class='chatchannels__richlink'
+          target='_blank' data-content='sidecar-article'>
+            #{"<div class='chatchannels__richlinkmainimage' style='background-image:url(" + cl_path(article.main_image) + ")' data-content='sidecar-article' ></div>" if article.main_image.present?}
+          <h1 data-content='sidecar-article'>#{article.title}</h1>
+          <h4 data-content='sidecar-article'><img src='#{ProfileImage.new(article.cached_user).get(90)}' /> #{article.cached_user.name}・#{article.readable_publish_date}</h4>
+          </a>".html_safe
+      elsif tag = rich_link_tag(anchor)
+        html += "<a href='/t/#{tag.name}'
+        class='chatchannels__richlink'
+          target='_blank' data-content='sidecar-tag'>
+          <h1 data-content='sidecar-tag'>
+            #{"<img src='" + cl_path(tag.badge.badge_image_url) + "' data-content='sidecar-tag' style='transform:rotate(-5deg)' />" if tag.badge_id.present?}
+            ##{tag.name}
+          </h1>
+          </a>".html_safe
+      elsif user = rich_user_link(anchor)
+        html += "<a href='#{user.path}'
+        class='chatchannels__richlink'
+          target='_blank' data-content='sidecar-user'>
+          <h1 data-content='sidecar-user'>
+            <img src='#{ProfileImage.new(user).get(90)}' data-content='sidecar-user' class='chatchannels__richlinkprofilepic' />
+            #{user.name}
+          </h1>
+          </a>".html_safe
       end
     end
     html
   end
 
+  def cl_path(img_src)
+    ActionController::Base.helpers.
+      cl_image_path(img_src,
+                    type: "fetch",
+                    width: 725,
+                    crop: "limit",
+                    flags: "progressive",
+                    fetch_format: "auto",
+                    sign_url: true)
+  end
+
   def determine_user_validity
     return unless chat_channel
 
@@ -83,6 +114,14 @@ class Message < ApplicationRecord
     Article.find_by(slug: link["href"].split("/")[4].split("?")[0]) if link["href"].include?("//#{ApplicationConfig['APP_DOMAIN']}/") && link["href"].split("/")[4]
   end
 
+  def rich_link_tag(link)
+    Tag.find_by(name: link["href"].split("/t/")[1].split("/")[0]) if link["href"].include?("//#{ApplicationConfig['APP_DOMAIN']}/t/")
+  end
+
+  def rich_user_link(link)
+    User.find_by(username: link["href"].split("/")[3].split("/")[0]) if link["href"].include?("//#{ApplicationConfig['APP_DOMAIN']}/")
+  end
+
   def send_email_if_appropriate
     recipient = direct_receiver
     return if !chat_channel.direct? ||
diff --git a/app/views/layouts/_user_config.html.erb b/app/views/layouts/_user_config.html.erb
index eaeee12cc..7fbbd3e7a 100644
--- a/app/views/layouts/_user_config.html.erb
+++ b/app/views/layouts/_user_config.html.erb
@@ -139,6 +139,9 @@
     if (localStorage.getItem('config_minimize_newest_listings') === 'yes') {
       document.getElementsByTagName("body")[0].classList.add("config_minimize_newest_listings");
     }
+    if (window.frameElement) {
+      document.getElementsByTagName("body")[0].classList.add("hidden-shell");
+    }
   } catch(e) {
       console.log(e)
   }
diff --git a/spec/models/message_spec.rb b/spec/models/message_spec.rb
index 5644d41f3..f0c144a0e 100644
--- a/spec/models/message_spec.rb
+++ b/spec/models/message_spec.rb
@@ -3,6 +3,7 @@ require "rails_helper"
 RSpec.describe Message, type: :model do
   let(:user) { create(:user) }
   let(:user2) { create(:user) }
+  let(:tag) { create(:tag) }
   let(:chat_channel) { create(:chat_channel) }
   let(:message) { create(:message, user: user) }
 
@@ -40,12 +41,28 @@ RSpec.describe Message, type: :model do
     let_it_be(:article) { create(:article) }
 
     describe "#message_html" do
-      it "creates rich link with proper link" do
+      it "creates rich link with proper link for article" do
         message.message_markdown = "hello http://#{ApplicationConfig['APP_DOMAIN']}#{article.path}"
         message.validate!
 
         expect(message.message_html).to include(article.title)
-        expect(message.message_html).to include("data-content")
+        expect(message.message_html).to include("sidecar-article")
+      end
+
+      it "creates rich link with proper link for user" do
+        message.message_markdown = "hello http://#{ApplicationConfig['APP_DOMAIN']}#{user.path}"
+        message.validate!
+
+        expect(message.message_html).to include(user.name)
+        expect(message.message_html).to include("sidecar-user")
+      end
+
+      it "creates rich link with proper link for tag" do
+        message.message_markdown = "hello http://#{ApplicationConfig['APP_DOMAIN']}/t/#{tag.name}"
+        message.validate!
+
+        expect(message.message_html).to include(tag.name)
+        expect(message.message_html).to include("sidecar-tag")
       end
 
       it "creates rich link with non-rich link" do