diff --git a/app/controllers/billboard_events_controller.rb b/app/controllers/billboard_events_controller.rb
index b6c3ded9c..66d3fb59e 100644
--- a/app/controllers/billboard_events_controller.rb
+++ b/app/controllers/billboard_events_controller.rb
@@ -1,6 +1,6 @@
 class BillboardEventsController < ApplicationMetalController
   include ActionController::Head
-  SIGNUP_SUCCESS_MODIFIER = 10 # One signup is worth 10 clicks
+  SIGNUP_SUCCESS_MODIFIER = 25 # One signup is worth 25 clicks
   # No policy needed. All views are for all users
 
   def create
diff --git a/spec/requests/billboard_events_spec.rb b/spec/requests/billboard_events_spec.rb
index dced57cdf..0e18c428f 100644
--- a/spec/requests/billboard_events_spec.rb
+++ b/spec/requests/billboard_events_spec.rb
@@ -69,8 +69,8 @@ RSpec.describe "BillboardEvents" do
           params: { billboard_event: ad_event_params.merge(category: BillboardEvent::CATEGORY_SIGNUP) },
         )
 
-        # 13 / 4 = 3.25 because 3 clicks + (1 signup * 10) / 4 impressions
-        expect(billboard.reload.success_rate).to eq(3.25)
+        # 28 / 4 = 7 -> because 3 clicks and one signup is 28 (signup worth 25 clicks)
+        expect(billboard.reload.success_rate).to eq(7)
       end
 
       it "assigns event to current user" do