diff --git a/app/assets/stylesheets/billboards.scss b/app/assets/stylesheets/billboards.scss
index 1cc28afd5..216eeaecf 100644
--- a/app/assets/stylesheets/billboards.scss
+++ b/app/assets/stylesheets/billboards.scss
@@ -40,6 +40,48 @@
   display: block;
 }
 
+.crayons-card.hero-billboard .ltag_cta {
+  display: block;
+}
+
+.hero-billboard {
+  margin: var(--su-2) 0 0;
+  h1,
+  h2,
+  h3,
+  p {
+    text-align: center;
+  }
+
+  @media (max-width: $breakpoint-s) {
+    display: block;
+  }
+
+  @media (min-width: $breakpoint-m) {
+    margin: var(--su-2) var(--su-2) 0;
+  }
+
+  @media (min-width: $breakpoint-l) {
+    margin: var(--su-4) var(--su-4) 0;
+  }
+
+  @media (min-width: $breakpoint-xl) {
+    max-width: var(--site-width);
+    margin: var(--su-4) var(--su-4) 0;
+  }
+
+  @media (min-width: 1284px) {
+    max-width: var(--site-width);
+    margin: var(--su-4) auto 0;
+  }
+}
+
+@media (min-width: $breakpoint-s) {
+  .hero-billboard h1 {
+    font-size: var(--fs-3xl);
+  }
+}
+
 // these are inline CTA's
 //refers to the below the comments billboard on the article page
 //refers to the feed/stories where we use story
diff --git a/app/controllers/stories_controller.rb b/app/controllers/stories_controller.rb
index 949034f80..83c82b243 100644
--- a/app/controllers/stories_controller.rb
+++ b/app/controllers/stories_controller.rb
@@ -48,6 +48,10 @@ class StoriesController < ApplicationController
 
   private
 
+  def assign_hero_banner
+    @hero_display_ad = DisplayAd.for_display(area: "home_hero", user_signed_in: user_signed_in?)
+  end
+
   def assign_hero_html
     return if Campaign.current.hero_html_variant_name.blank?
 
@@ -125,6 +129,7 @@ class StoriesController < ApplicationController
   def handle_base_index
     @home_page = true
     assign_feed_stories unless user_signed_in? # Feed fetched async for signed-in users
+    assign_hero_banner
     assign_hero_html
     assign_podcasts
     get_latest_campaign_articles if Campaign.current.show_in_sidebar?
diff --git a/app/models/display_ad.rb b/app/models/display_ad.rb
index 6f5e340ce..8542f904b 100644
--- a/app/models/display_ad.rb
+++ b/app/models/display_ad.rb
@@ -6,7 +6,7 @@ class DisplayAd < ApplicationRecord
   belongs_to :audience_segment, optional: true
 
   # rubocop:disable Layout/LineLength
-  ALLOWED_PLACEMENT_AREAS = %w[sidebar_left sidebar_left_2 sidebar_right feed_first feed_second feed_third post_sidebar post_comments].freeze
+  ALLOWED_PLACEMENT_AREAS = %w[sidebar_left sidebar_left_2 sidebar_right feed_first feed_second feed_third home_hero post_sidebar post_comments].freeze
   # rubocop:enable Layout/LineLength
   ALLOWED_PLACEMENT_AREAS_HUMAN_READABLE = ["Sidebar Left (First Position)",
                                             "Sidebar Left (Second Position)",
@@ -14,6 +14,7 @@ class DisplayAd < ApplicationRecord
                                             "Home Feed First",
                                             "Home Feed Second",
                                             "Home Feed Third",
+                                            "Home Hero",
                                             "Sidebar Right (Individual Post)",
                                             "Below the comment section"].freeze
 
@@ -35,6 +36,7 @@ class DisplayAd < ApplicationRecord
   validates :body_markdown, presence: true
   validates :organization, presence: true, if: :community?
   validate :validate_tag
+  validate :validate_in_house_hero_ads
 
   before_save :process_markdown
   after_save :generate_display_ad_name
@@ -96,6 +98,12 @@ class DisplayAd < ApplicationRecord
     validate_tag_name(tag_list)
   end
 
+  def validate_in_house_hero_ads
+    return unless placement_area == "home_hero" && type_of != "in_house"
+
+    errors.add(:type_of, "must be in_house if display ad is a Home Hero")
+  end
+
   def audience_segment_type=(type)
     self.audience_segment = if type.blank?
                               nil
diff --git a/app/views/articles/index.html.erb b/app/views/articles/index.html.erb
index 717a3e7e7..a1d992a53 100644
--- a/app/views/articles/index.html.erb
+++ b/app/views/articles/index.html.erb
@@ -26,6 +26,9 @@
 
 <%= javascript_packs_with_chunks_tag "homePage", defer: true %>
 <% cache(release_adjusted_cache_key("main-stories-index-#{params}-#{user_signed_in?}"), expires_in: 90.seconds) do %>
+  <% if @hero_display_ad && FeatureFlag.enabled?(:hero_billboard) %>
+    <%= render partial: "shared/display_ad", locals: { display_ad: @hero_display_ad, data_context_type: DisplayAdEvent::CONTEXT_TYPE_HOME } %>
+  <% end %>
   <div class="crayons-layout crayons-layout--3-cols crayons-layout--3-cols--drop-right-left" id="index-container"
       data-params="<%= params.merge(sort_by: "hotness_score", sort_direction: "desc").to_json(only: %i[tag username q sort_by sort_direction]) %>" data-which="<%= @list_of %>"
       data-tag=""
diff --git a/app/views/layouts/application.html.erb b/app/views/layouts/application.html.erb
index 2dda4fa87..4492ab813 100644
--- a/app/views/layouts/application.html.erb
+++ b/app/views/layouts/application.html.erb
@@ -55,8 +55,7 @@
         data-deployed-at="<%= j(ForemInstance.deployed_at) %>"
         data-latest-commit-id="<%= j(ForemInstance.latest_commit_id) %>"
         data-ga-tracking="<%= j(Settings::General.ga_tracking_id) %>"
-        data-ga4-tracking-id="<%= j(Settings::General.ga_analytics_4_id) %>"
-        >
+        data-ga4-tracking-id="<%= j(Settings::General.ga_analytics_4_id) %>">
         <%# Repeat of stylesheets in <head> to fix rendering glitch: https://github.com/forem/forem/issues/12377 %>
         <%= render "layouts/styles", qualifier: "secondary" %>
         <div id="body-styles">
@@ -89,7 +88,8 @@
   <% end %>
   <div id="page-content-inner">
     <div id="page-route-change" class="screen-reader-only" aria-live="polite" aria-atomic="true"></div>
-    <% if @hero_html %>
+
+    <% if @hero_html && @hero_display_ad.blank? %>
       <aside id="hero-html-wrapper" aria-label="Campaign banner" class="overflow-x-hidden" data-name="<%= @hero_area.name %>">
         <script>
           // Make sure html variant element has id hero-html-wrapper and data-name as its name
diff --git a/app/views/shared/_display_ad.html.erb b/app/views/shared/_display_ad.html.erb
index dd9278cfb..3cde13b4b 100644
--- a/app/views/shared/_display_ad.html.erb
+++ b/app/views/shared/_display_ad.html.erb
@@ -16,6 +16,18 @@
       </div>
     </div>
   </div>
+<% elsif display_ad.placement_area == "home_hero" %>
+  <div class="crayons-card crayons-card--secondary crayons-sponsorship crayons-story__display-ad hero-billboard"
+    data-display-unit data-id="<%= display_ad.id %>"
+    data-category-click="<%= DisplayAdEvent::CATEGORY_CLICK %>"
+    data-category-impression="<%= DisplayAdEvent::CATEGORY_IMPRESSION %>"
+    data-context-type="<%= data_context_type %>"
+    data-type-of="<%= display_ad.type_of %>">
+    <%= render partial: "shared/display_ad_header", locals: { display_ad: display_ad } %>
+    <div class="p-1 text-styles text-styles--display-ad">
+      <%= display_ad.processed_html.html_safe %>
+    </div>
+  </div>
 <% else %>
   <div class="crayons-card crayons-card--secondary crayons-sponsorship billboard"
     data-display-unit data-id="<%= display_ad.id %>"
diff --git a/spec/models/display_ad_spec.rb b/spec/models/display_ad_spec.rb
index 0617c62bd..9c2ec028b 100644
--- a/spec/models/display_ad_spec.rb
+++ b/spec/models/display_ad_spec.rb
@@ -30,6 +30,20 @@ RSpec.describe DisplayAd do
       expect(display_ad).to be_valid
     end
 
+    it "allows home_hero with in_house" do
+      display_ad.placement_area = "home_hero"
+      display_ad.type_of = "in_house"
+      expect(display_ad).to be_valid
+    end
+
+    it "does not allow home_hero with community" do
+      display_ad.placement_area = "home_hero"
+      display_ad.type_of = "community"
+      expect(display_ad).not_to be_valid
+      expect(display_ad.errors[:type_of])
+        .to include("must be in_house if display ad is a Home Hero")
+    end
+
     it "disallows unacceptable placement_area" do
       display_ad.placement_area = "tsdsdsdds"
       expect(display_ad).not_to be_valid
diff --git a/spec/queries/display_ads/filtered_ads_query_spec.rb b/spec/queries/display_ads/filtered_ads_query_spec.rb
index 889b5dd17..ed662a4a4 100644
--- a/spec/queries/display_ads/filtered_ads_query_spec.rb
+++ b/spec/queries/display_ads/filtered_ads_query_spec.rb
@@ -76,22 +76,22 @@ RSpec.describe DisplayAds::FilteredAdsQuery, type: :query do
   end
 
   context "when considering article_exclude_ids" do
-    let!(:exclude_article1) { create_display_ad exclude_article_ids: "11,12" }
-    let!(:exclude_article2) { create_display_ad exclude_article_ids: "12,13" }
+    let!(:ex_article1) { create_display_ad exclude_article_ids: "11,12" }
+    let!(:another_ex_article2) { create_display_ad exclude_article_ids: "12,13" }
     let!(:no_excludes) { create_display_ad }
 
     it "will show display ads that exclude articles appropriately" do
       filtered = filter_ads article_id: 11
-      expect(filtered).to contain_exactly(exclude_article2, no_excludes)
+      expect(filtered).to contain_exactly(another_ex_article2, no_excludes)
 
       filtered = filter_ads article_id: 12
       expect(filtered).to contain_exactly(no_excludes)
 
       filtered = filter_ads article_id: 13
-      expect(filtered).to contain_exactly(exclude_article1, no_excludes)
+      expect(filtered).to contain_exactly(ex_article1, no_excludes)
 
       filtered = filter_ads article_id: 14
-      expect(filtered).to contain_exactly(exclude_article1, exclude_article2, no_excludes)
+      expect(filtered).to contain_exactly(ex_article1, another_ex_article2, no_excludes)
     end
   end
 
@@ -153,4 +153,20 @@ RSpec.describe DisplayAds::FilteredAdsQuery, type: :query do
       expect(filtered).not_to include(other_community)
     end
   end
+
+  context "when considering home hero ads" do
+    let!(:in_house_ad) { create_display_ad placement_area: "home_hero", type_of: :in_house }
+
+    let(:organization) { create(:organization) }
+    let(:other_org) { create(:organization) }
+    let!(:community_ad) { create_display_ad organization_id: organization.id, type_of: :community }
+    let!(:other_community) { create_display_ad organization_id: other_org.id, type_of: :community }
+
+    it "always shows home hero ads only" do
+      filtered = filter_ads(area: "home_hero")
+      expect(filtered).to contain_exactly(in_house_ad)
+      expect(filtered).not_to include(other_community)
+      expect(filtered).not_to include(community_ad)
+    end
+  end
 end
diff --git a/spec/system/organization/user_views_an_organization_spec.rb b/spec/system/organization/user_views_an_organization_spec.rb
index a5994b94a..ea3220c1e 100644
--- a/spec/system/organization/user_views_an_organization_spec.rb
+++ b/spec/system/organization/user_views_an_organization_spec.rb
@@ -13,7 +13,7 @@ RSpec.describe "Organization index" do
       before { visit "/#{organization.slug}" }
 
       it "shows the header", js: true do
-        within("h1") { expect(page).to have_content(organization.name) }
+        within("h1.crayons-title") { expect(page).to have_content(organization.name) }
         within("div.profile-header__actions") do
           expect(page).to have_button(I18n.t("core.follow"))
         end
diff --git a/spec/system/search/search_title_spec.rb b/spec/system/search/search_title_spec.rb
index 4442c406f..4ef9f127f 100644
--- a/spec/system/search/search_title_spec.rb
+++ b/spec/system/search/search_title_spec.rb
@@ -12,7 +12,7 @@ RSpec.describe "Search page title" do
       visit "/search?q=helloworld"
 
       expect(page).to have_title("Search Results for helloworld - DEV(local)")
-      expect(page.find("h1")).to have_content("Search results for helloworld")
+      expect(page.find("h1.crayons-title")).to have_content("Search results for helloworld")
     end
   end
 
@@ -21,7 +21,7 @@ RSpec.describe "Search page title" do
       visit "/search"
 
       expect(page).to have_title("Search Results - DEV(local)")
-      expect(page.find("h1")).to have_content("Search results")
+      expect(page.find("h1.crayons-title")).to have_content("Search results")
     end
   end
 end
diff --git a/spec/system/user/view_user_index_spec.rb b/spec/system/user/view_user_index_spec.rb
index 2ec55fb0e..70202ffca 100644
--- a/spec/system/user/view_user_index_spec.rb
+++ b/spec/system/user/view_user_index_spec.rb
@@ -15,7 +15,7 @@ RSpec.describe "User index" do
 
     context "when 1 article" do
       it "shows header", :aggregate_failures, js: true do
-        within("h1") { expect(page).to have_content(user.name) }
+        within("h1.crayons-title") { expect(page).to have_content(user.name) }
         within(".profile-header__actions") do
           expect(page).to have_button(I18n.t("core.follow"))
         end
@@ -99,7 +99,7 @@ RSpec.describe "User index" do
 
     context "when user is logged in" do
       it "shows_header", :aggregate_failures, js: true do
-        within("h1") { expect(page).to have_content(user.name) }
+        within("h1.crayons-title") { expect(page).to have_content(user.name) }
         within(".profile-header__actions") do
           expect(page).to have_button(I18n.t("core.edit_profile"))
         end
diff --git a/swagger/v1/api_v1.json b/swagger/v1/api_v1.json
index a3b1208a0..2cffb0d99 100644
--- a/swagger/v1/api_v1.json
+++ b/swagger/v1/api_v1.json
@@ -3522,6 +3522,7 @@
               "feed_first",
               "feed_second",
               "feed_third",
+              "home_hero",
               "post_sidebar",
               "post_comments"
             ],