diff --git a/app/controllers/admin/display_ads_controller.rb b/app/controllers/admin/display_ads_controller.rb
index 801986863..c8258b026 100644
--- a/app/controllers/admin/display_ads_controller.rb
+++ b/app/controllers/admin/display_ads_controller.rb
@@ -60,7 +60,7 @@ module Admin
     private
 
     def display_ad_params
-      params.permit(:organization_id, :body_markdown, :placement_area, :published, :approved, :name)
+      params.permit(:organization_id, :body_markdown, :placement_area, :published, :approved, :name, :display_to)
     end
 
     def authorize_admin
diff --git a/app/models/display_ad.rb b/app/models/display_ad.rb
index f05b7c99d..02e450aec 100644
--- a/app/models/display_ad.rb
+++ b/app/models/display_ad.rb
@@ -10,6 +10,8 @@ class DisplayAd < ApplicationRecord
   POST_WIDTH = 775
   SIDEBAR_WIDTH = 350
 
+  enum display_to: { all: 0, logged_in: 1, logged_out: 2 }, _prefix: true
+
   belongs_to :organization, optional: true
   has_many :display_ad_events, dependent: :destroy
 
@@ -21,9 +23,17 @@ class DisplayAd < ApplicationRecord
 
   scope :approved_and_published, -> { where(approved: true, published: true) }
 
-  def self.for_display(area)
+  def self.for_display(area, user_signed_in)
     relation = approved_and_published.where(placement_area: area).order(success_rate: :desc)
 
+    relation = if user_signed_in
+                 relation.where(display_to: %w[all logged_in])
+               else
+                 relation.where(display_to: %w[all logged_out])
+               end
+
+    relation.order(success_rate: :desc)
+
     if rand(8) == 1
       relation.sample
     else
diff --git a/app/views/admin/display_ads/_form.html.erb b/app/views/admin/display_ads/_form.html.erb
index a2c157b25..e76e09770 100644
--- a/app/views/admin/display_ads/_form.html.erb
+++ b/app/views/admin/display_ads/_form.html.erb
@@ -20,6 +20,28 @@
       <%= select_tag :placement_area, options_for_select(display_ads_placement_area_options_array, selected: @display_ad.placement_area), include_blank: "Select...", class: "crayons-select" %>
     </div>
 
+    <div class="crayons-field">
+      <fieldset aria-describedby="section-description" aria-describedby="display-to-description">
+        <legend class="crayons-field crayons-field__label pl-0">Display to user group</legend>
+        <p id="display-to-description" class="crayons-field__description mb-2">Determines which user group will be able to see the Display Ad</p>
+
+        <label class="crayons-field crayons-field--radio mb-2">
+          <%= radio_button_tag :display_to, "all", @display_ad.display_to_all?, class: "crayons-radio" %>
+          <div class="crayons-field__label">All users</div>
+        </label>
+
+        <label class="crayons-field crayons-field--radio mb-2">
+          <%= radio_button_tag :display_to, "logged_in", @display_ad.display_to_logged_in?, class: "crayons-radio" %>
+          <div class="crayons-field__label">Only logged in users</div>
+        </label>
+
+        <label class="crayons-field crayons-field--radio mb-2">
+          <%= radio_button_tag :display_to, "logged_out", @display_ad.display_to_logged_out?, class: "crayons-radio" %>
+          <div class="crayons-field__label">Only logged out users</div>
+        </label>
+      </fieldset>
+    </div>
+
     <div class="crayons-field">
       <%= label_tag :published, "Published:", class: "crayons-field__label" %>
       <%= select_tag :published, options_for_select([false, true], selected: @display_ad.published), class: "crayons-select" %>
diff --git a/app/views/admin/display_ads/index.html.erb b/app/views/admin/display_ads/index.html.erb
index ceb84252f..5adb5151f 100644
--- a/app/views/admin/display_ads/index.html.erb
+++ b/app/views/admin/display_ads/index.html.erb
@@ -22,6 +22,7 @@
       <tr>
         <th scope="col">Name</th>
         <th scope="col">Placement Area</th>
+        <th scope="col">Display to User Group</th>
         <th scope="col">Published</th>
         <th scope="col">Approved</th>
         <th scope="col">Success Rate</th>
@@ -32,6 +33,7 @@
           <tr data-row-id="<%= display_ad.id %>">
             <td><%= link_to display_ad.name, edit_admin_display_ad_path(display_ad) %></td>
             <td><%= display_ad.human_readable_placement_area %></td>
+            <td><%= display_ad.display_to %></td>
             <td><%= display_ad.published %></td>
             <td><%= display_ad.approved %></td>
             <td><%= display_ad.success_rate %></td>
diff --git a/app/views/articles/_sidebar.html.erb b/app/views/articles/_sidebar.html.erb
index 0f13bc2e1..a55d9f563 100644
--- a/app/views/articles/_sidebar.html.erb
+++ b/app/views/articles/_sidebar.html.erb
@@ -19,16 +19,16 @@
         </div>
       <% end %>
     <% end %>
-    <% cache("display-area-left-#{rand(5)}", expires_in: 5.minutes) do %>
-      <% @left_sidebar_ad = DisplayAd.for_display("sidebar_left") %>
+    <% cache("display-area-left-#{rand(5)}-#{user_signed_in?}", expires_in: 5.minutes) do %>
+      <% @left_sidebar_ad = DisplayAd.for_display("sidebar_left", user_signed_in?) %>
       <% if @left_sidebar_ad %>
         <div class="crayons-card crayons-card--secondary p-3 crayons-sponsorship-widget" data-display-unit data-id="<%= @left_sidebar_ad.id %>">
           <%= @left_sidebar_ad.processed_html.html_safe %>
         </div>
       <% end %>
     <% end %>
-    <% cache("display-area-left-2-#{rand(5)}", expires_in: 5.minutes) do %>
-      <% @second_left_sidebar_ad = DisplayAd.for_display("sidebar_left_2") %>
+    <% cache("display-area-left-2-#{rand(5)}-#{user_signed_in?}", expires_in: 5.minutes) do %>
+      <% @second_left_sidebar_ad = DisplayAd.for_display("sidebar_left_2", user_signed_in?) %>
       <% if @second_left_sidebar_ad %>
         <div class="mt-4 crayons-card crayons-card--secondary p-3 crayons-sponsorship-widget" data-display-unit data-id="<%= @second_left_sidebar_ad.id %>">
           <%= @second_left_sidebar_ad.processed_html.html_safe %>
diff --git a/app/views/articles/show.html.erb b/app/views/articles/show.html.erb
index d111557c3..74eaa803c 100644
--- a/app/views/articles/show.html.erb
+++ b/app/views/articles/show.html.erb
@@ -191,7 +191,7 @@
       </article>
 
       <% cache("article-bottom-content-#{@article.id}-#{user_signed_in?}-#{(@organization || @user).latest_article_updated_at}", expires_in: 18.hours) do %>
-        <% @display_ad = DisplayAd.for_display("post_comments") %>
+        <% @display_ad = DisplayAd.for_display("post_comments", user_signed_in?) %>
         <% if @display_ad %>
           <div class="crayons-card crayons-card--secondary p-4 crayons-sponsorship-article" data-display-unit data-id="<%= @display_ad.id %>">
             <%= @display_ad.processed_html.html_safe %>
diff --git a/app/views/sidebars/_homepage_content.html.erb b/app/views/sidebars/_homepage_content.html.erb
index 480b63bf3..2f6d8c4c8 100644
--- a/app/views/sidebars/_homepage_content.html.erb
+++ b/app/views/sidebars/_homepage_content.html.erb
@@ -1,6 +1,6 @@
 <aside class="side-bar sidebar-additional showing grid gap-4" id="sidebar-additional">
-  <% cache(release_adjusted_cache_key("main-article-right-sidebar-discussions-#{params[:timeframe]}"), expires_in: (params[:timeframe].blank? ? 120 : 360).seconds) do %>
-    <% @sidebar_ad = DisplayAd.for_display("sidebar_right") %>
+  <% cache(release_adjusted_cache_key("main-article-right-sidebar-discussions-#{params[:timeframe]}-#{user_signed_in?}"), expires_in: (params[:timeframe].blank? ? 120 : 360).seconds) do %>
+    <% @sidebar_ad = DisplayAd.for_display("sidebar_right", user_signed_in?) %>
     <% if @sidebar_ad %>
       <div class="crayons-card crayons-card--secondary p-4 crayons-sponsorship-widget" data-display-unit data-id="<%= @sidebar_ad.id %>">
         <%= @sidebar_ad.processed_html.html_safe %>
diff --git a/cypress/e2e/seededFlows/adminFlows/displayAds/displayAds.spec.js b/cypress/e2e/seededFlows/adminFlows/displayAds/displayAds.spec.js
index 979935c76..10824d922 100644
--- a/cypress/e2e/seededFlows/adminFlows/displayAds/displayAds.spec.js
+++ b/cypress/e2e/seededFlows/adminFlows/displayAds/displayAds.spec.js
@@ -7,7 +7,7 @@ describe('Display Ads', () => {
       cy.loginAndVisit(user, '/admin/customization/display_ads');
 
       cy.findByRole('table').within(() => {
-        cy.findByRole('button', { name: 'Destroy' }).click();
+        cy.findByRole('button', { name: 'Destroy' }).click({ force: true });
       });
     });
   });
diff --git a/db/migrate/20220831091245_add_display_to_to_display_ad.rb b/db/migrate/20220831091245_add_display_to_to_display_ad.rb
new file mode 100644
index 000000000..b462b6eb9
--- /dev/null
+++ b/db/migrate/20220831091245_add_display_to_to_display_ad.rb
@@ -0,0 +1,5 @@
+class AddDisplayToToDisplayAd < ActiveRecord::Migration[7.0]
+  def change
+    add_column :display_ads, :display_to, :integer, default: 0, null: false
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index ff5a97fc4..851d8f821 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema[7.0].define(version: 2022_08_30_141143) do
+ActiveRecord::Schema[7.0].define(version: 2022_08_31_091245) do
   # These are extensions that must be enabled in order to support this database
   enable_extension "citext"
   enable_extension "pg_stat_statements"
@@ -459,6 +459,7 @@ ActiveRecord::Schema[7.0].define(version: 2022_08_30_141143) do
     t.text "body_markdown"
     t.integer "clicks_count", default: 0
     t.datetime "created_at", precision: nil, null: false
+    t.integer "display_to", default: 0, null: false
     t.integer "impressions_count", default: 0
     t.string "name"
     t.bigint "organization_id"
diff --git a/spec/models/display_ad_spec.rb b/spec/models/display_ad_spec.rb
index ff5dc06f2..05988e925 100644
--- a/spec/models/display_ad_spec.rb
+++ b/spec/models/display_ad_spec.rb
@@ -63,21 +63,54 @@ RSpec.describe DisplayAd, type: :model do
   end
 
   describe ".for_display" do
-    let!(:display_ad) { create(:display_ad, organization_id: organization.id) }
+    context "when updating the published and approved values" do
+      let!(:display_ad) { create(:display_ad, organization_id: organization.id) }
 
-    it "does not return unpublished ads" do
-      display_ad.update!(published: false, approved: true)
-      expect(described_class.for_display(display_ad.placement_area)).to be_nil
+      it "does not return unpublished ads" do
+        display_ad.update!(published: false, approved: true)
+        expect(described_class.for_display(display_ad.placement_area, false)).to be_nil
+      end
+
+      it "does not return unapproved ads" do
+        display_ad.update!(published: true, approved: false)
+        expect(described_class.for_display(display_ad.placement_area, false)).to be_nil
+      end
+
+      it "returns published and approved ads" do
+        display_ad.update!(published: true, approved: true)
+        expect(described_class.for_display(display_ad.placement_area, false)).to eq(display_ad)
+      end
     end
 
-    it "does not return unapproved ads" do
-      display_ad.update!(published: true, approved: false)
-      expect(described_class.for_display(display_ad.placement_area)).to be_nil
+    context "when display_to is set to 'logged_in' or 'logged_out'" do
+      let!(:display_ad2) do
+        create(:display_ad, organization_id: organization.id, published: true, approved: true, display_to: "logged_in")
+      end
+      let!(:display_ad3) do
+        create(:display_ad, organization_id: organization.id, published: true, approved: true, display_to: "logged_out")
+      end
+
+      it "shows ads that have a display_to of 'logged_in' if a user is signed in" do
+        expect(described_class.for_display(display_ad2.placement_area, true)).to eq(display_ad2)
+      end
+
+      it "shows ads that have a display_to of 'logged_out' if a user is signed in" do
+        expect(described_class.for_display(display_ad3.placement_area, false)).to eq(display_ad3)
+      end
     end
 
-    it "returns published and approved ads" do
-      display_ad.update!(published: true, approved: true)
-      expect(described_class.for_display(display_ad.placement_area)).to eq(display_ad)
+    context "when display_to is set to 'all'" do
+      let!(:display_ad) do
+        create(:display_ad, organization_id: organization.id, published: true, approved: true, display_to: "all")
+      end
+
+      it "shows ads that have a display_to of 'all' if a user is signed in" do
+        expect(described_class.for_display(display_ad.placement_area, true)).to eq(display_ad)
+      end
+
+      it "shows ads that have a display_to of 'all' if a user is not signed in" do
+        expect(described_class.for_display(display_ad.placement_area, false)).to eq(display_ad)
+      end
     end
   end
 end
diff --git a/spec/support/seeds/seeds_e2e.rb b/spec/support/seeds/seeds_e2e.rb
index 2024f7b11..0e9b3d46b 100644
--- a/spec/support/seeds/seeds_e2e.rb
+++ b/spec/support/seeds/seeds_e2e.rb
@@ -966,6 +966,7 @@ seeder.create_if_none(DisplayAd) do
     organization_id: org_id,
     body_markdown: "<h1>This is an add</h1>",
     placement_area: "sidebar_left",
+    name: "Tests Display Ad",
     published: true,
     approved: true,
   )