diff --git a/app/models/articles/feeds.rb b/app/models/articles/feeds.rb
index 2c59faae3..17bc91a76 100644
--- a/app/models/articles/feeds.rb
+++ b/app/models/articles/feeds.rb
@@ -111,6 +111,11 @@ module Articles
                      order_by_fragment:
                       "(articles.feed_success_score - articles.clickbait_score) *
                       article_relevancies.randomized_value DESC")
+      order_by_lever(:final_order_by_feed_success_score_minus_half_of_clickbait_score_with_small_randomness,
+                     label: "Order by feed success score minus half of clickbait score with a randomization factor",
+                     order_by_fragment:
+                       "(articles.feed_success_score - (articles.clickbait_score / 2)) +
+                       (article_relevancies.randomized_value / 3) DESC")
       order_by_lever(:final_order_by_feed_success_score_and_primary_score,
                      label: "Order by feed success score and primary score",
                      order_by_fragment: "((articles.feed_success_score + 0.01) * (articles.score / 10)) DESC")
diff --git a/config/feed-variants/20240214-variant-a.json b/config/feed-variants/20240214-variant-a.json
new file mode 100644
index 000000000..4d07a04e9
--- /dev/null
+++ b/config/feed-variants/20240214-variant-a.json
@@ -0,0 +1,146 @@
+{
+  "max_days_since_published": 15,
+  "description": "Built off 20240205-variant-c but with more subtly random final order",
+  "order_by": "final_order_by_feed_success_score_minus_half_of_clickbait_score_with_small_randomness",
+  "reseed_randomizer_on_each_request": true,
+  "levers": {
+    "daily_decay": {
+      "cases": [
+        [0, 1],
+        [1, 0.99],
+        [2, 0.905],
+        [3, 0.7],
+        [4, 0.6],
+        [5, 0.5],
+        [6, 0.3],
+        [7, 0.2],
+        [8, 0.02],
+        [9, 0.01],
+        [10, 0.009],
+        [11, 0.008],
+        [12, 0.007],
+        [13, 0.006],
+        [14, 0.0025]
+      ],
+      "fallback": 0.01
+    },
+    "comments_count": {
+      "cases": [
+        [0, 0.15],
+        [1, 0.3],
+        [2, 0.66],
+        [3, 0.7],
+        [4, 0.75],
+        [5, 0.8],
+        [6, 0.85],
+        [7, 0.88],
+        [8, 0.9],
+        [9, 0.92],
+        [12, 1.0],
+        [18, 1.0],
+        [22, 1.0],
+        [25, 1.0],
+        [30, 1.0],
+        [35, 1.0],
+        [40, 1.0],
+        [45, 1.0]
+      ],
+      "fallback": 0.99
+    },
+    "following_author": {
+      "cases": [
+        [0, 0.1],
+        [1, 1]
+      ],
+      "fallback": 0.7
+    },
+    "featured_article": { "cases": [[1, 1]], "fallback": 0.15 },
+    "matching_negative_tags_intersection_count": {
+      "cases": [
+        [0, 1],
+        [1, 0.2],
+        [2, 0.15],
+        [3, 0.1],
+        [4, 0.05]
+      ],
+      "fallback": 0
+    },
+    "experience": {
+      "cases": [
+        [0, 1],
+        [1, 0.97],
+        [2, 0.95],
+        [3, 0.88],
+        [4, 0.77],
+        [5, 0.55],
+        [6, 0.35],
+        [7, 0.3]
+      ],
+      "default_user_experience_level": 5,
+      "fallback": 0.2
+    },
+    "matching_positive_tags_intersection_count": {
+      "cases": [
+        [0, 0.001],
+        [1, 0.97]
+      ],
+      "fallback": 1
+    },
+    "matching_positive_tags_intersection_points": {
+      "cases": [
+        [0, 0.01],
+        [1, 0.45],
+        [2, 0.5],
+        [3, 0.7],
+        [4, 0.75],
+        [5, 0.8],
+        [6, 0.85],
+        [7, 0.9],
+        [8, 0.93],
+        [9, 0.95]
+      ],
+      "fallback": 1
+    },
+    "privileged_user_reaction": {
+      "cases": [
+        [-1, 0.2],
+        [1, 1]
+      ],
+      "fallback": 0.95,
+      "negative_reaction_threshold": -9,
+      "positive_reaction_threshold": 4
+    },
+    "public_reactions_score": {
+      "cases": [
+        [0, 0.3],
+        [1, 0.4],
+        [2, 0.45],
+        [3, 0.5],
+        [4, 0.55],
+        [5, 0.6],
+        [6, 0.61],
+        [7, 0.62],
+        [8, 0.7],
+        [9, 0.8],
+        [10, 0.85],
+        [11, 0.9],
+        [12, 0.95]
+      ],
+      "fallback": 1.0
+    },
+    "language_match": {
+      "cases": [
+        [0, 0.1],
+        [1, 1]
+      ],
+      "fallback": 1
+    },
+    "recommended_articles_match": {
+      "cases": [
+        [0, 0.001],
+        [1, 1]
+      ],
+      "fallback": 1
+    }
+  }
+}
diff --git a/config/feed-variants/20240214-variant-b.json b/config/feed-variants/20240214-variant-b.json
new file mode 100644
index 000000000..65ab0fa39
--- /dev/null
+++ b/config/feed-variants/20240214-variant-b.json
@@ -0,0 +1,146 @@
+{
+  "max_days_since_published": 15,
+  "description": "Built off 20240205-variant-c but with more subtly random final order and more weight on the author",
+  "order_by": "final_order_by_feed_success_score_minus_half_of_clickbait_score_with_small_randomness",
+  "reseed_randomizer_on_each_request": true,
+  "levers": {
+    "daily_decay": {
+      "cases": [
+        [0, 1],
+        [1, 0.99],
+        [2, 0.905],
+        [3, 0.7],
+        [4, 0.6],
+        [5, 0.5],
+        [6, 0.3],
+        [7, 0.2],
+        [8, 0.02],
+        [9, 0.01],
+        [10, 0.009],
+        [11, 0.008],
+        [12, 0.007],
+        [13, 0.006],
+        [14, 0.0025]
+      ],
+      "fallback": 0.01
+    },
+    "comments_count": {
+      "cases": [
+        [0, 0.15],
+        [1, 0.3],
+        [2, 0.66],
+        [3, 0.7],
+        [4, 0.75],
+        [5, 0.8],
+        [6, 0.85],
+        [7, 0.88],
+        [8, 0.9],
+        [9, 0.92],
+        [12, 1.0],
+        [18, 1.0],
+        [22, 1.0],
+        [25, 1.0],
+        [30, 1.0],
+        [35, 1.0],
+        [40, 1.0],
+        [45, 1.0]
+      ],
+      "fallback": 0.99
+    },
+    "following_author": {
+      "cases": [
+        [0, 0.01],
+        [1, 1]
+      ],
+      "fallback": 0.7
+    },
+    "featured_article": { "cases": [[1, 1]], "fallback": 0.15 },
+    "matching_negative_tags_intersection_count": {
+      "cases": [
+        [0, 1],
+        [1, 0.2],
+        [2, 0.15],
+        [3, 0.1],
+        [4, 0.05]
+      ],
+      "fallback": 0
+    },
+    "experience": {
+      "cases": [
+        [0, 1],
+        [1, 0.97],
+        [2, 0.95],
+        [3, 0.88],
+        [4, 0.77],
+        [5, 0.55],
+        [6, 0.35],
+        [7, 0.3]
+      ],
+      "default_user_experience_level": 5,
+      "fallback": 0.2
+    },
+    "matching_positive_tags_intersection_count": {
+      "cases": [
+        [0, 0.001],
+        [1, 0.97]
+      ],
+      "fallback": 1
+    },
+    "matching_positive_tags_intersection_points": {
+      "cases": [
+        [0, 0.01],
+        [1, 0.45],
+        [2, 0.5],
+        [3, 0.7],
+        [4, 0.75],
+        [5, 0.8],
+        [6, 0.85],
+        [7, 0.9],
+        [8, 0.93],
+        [9, 0.95]
+      ],
+      "fallback": 1
+    },
+    "privileged_user_reaction": {
+      "cases": [
+        [-1, 0.2],
+        [1, 1]
+      ],
+      "fallback": 0.95,
+      "negative_reaction_threshold": -9,
+      "positive_reaction_threshold": 4
+    },
+    "public_reactions_score": {
+      "cases": [
+        [0, 0.3],
+        [1, 0.4],
+        [2, 0.45],
+        [3, 0.5],
+        [4, 0.55],
+        [5, 0.6],
+        [6, 0.61],
+        [7, 0.62],
+        [8, 0.7],
+        [9, 0.8],
+        [10, 0.85],
+        [11, 0.9],
+        [12, 0.95]
+      ],
+      "fallback": 1.0
+    },
+    "language_match": {
+      "cases": [
+        [0, 0.1],
+        [1, 1]
+      ],
+      "fallback": 1
+    },
+    "recommended_articles_match": {
+      "cases": [
+        [0, 0.001],
+        [1, 1]
+      ],
+      "fallback": 1
+    }
+  }
+}
diff --git a/config/feed-variants/20240214-variant-c.json b/config/feed-variants/20240214-variant-c.json
new file mode 100644
index 000000000..1b0929cf0
--- /dev/null
+++ b/config/feed-variants/20240214-variant-c.json
@@ -0,0 +1,155 @@
+{
+  "max_days_since_published": 15,
+  "description": "Built off 20240205-variant-c but with more subtly random final order and more weight on score",
+  "order_by": "final_order_by_feed_success_score_minus_half_of_clickbait_score_with_small_randomness",
+  "reseed_randomizer_on_each_request": true,
+  "levers": {
+    "daily_decay": {
+      "cases": [
+        [0, 1],
+        [1, 0.99],
+        [2, 0.905],
+        [3, 0.7],
+        [4, 0.6],
+        [5, 0.5],
+        [6, 0.3],
+        [7, 0.2],
+        [8, 0.02],
+        [9, 0.01],
+        [10, 0.009],
+        [11, 0.008],
+        [12, 0.007],
+        [13, 0.006],
+        [14, 0.0025]
+      ],
+      "fallback": 0.01
+    },
+    "comments_count": {
+      "cases": [
+        [0, 0.15],
+        [1, 0.3],
+        [2, 0.66],
+        [3, 0.7],
+        [4, 0.75],
+        [5, 0.8],
+        [6, 0.85],
+        [7, 0.88],
+        [8, 0.9],
+        [9, 0.92],
+        [12, 1.0],
+        [18, 1.0],
+        [22, 1.0],
+        [25, 1.0],
+        [30, 1.0],
+        [35, 1.0],
+        [40, 1.0],
+        [45, 1.0]
+      ],
+      "fallback": 0.99
+    },
+    "following_author": {
+      "cases": [
+        [0, 0.1],
+        [1, 1]
+      ],
+      "fallback": 0.7
+    },
+    "featured_article": { "cases": [[1, 1]], "fallback": 0.15 },
+    "matching_negative_tags_intersection_count": {
+      "cases": [
+        [0, 1],
+        [1, 0.2],
+        [2, 0.15],
+        [3, 0.1],
+        [4, 0.05]
+      ],
+      "fallback": 0
+    },
+    "experience": {
+      "cases": [
+        [0, 1],
+        [1, 0.97],
+        [2, 0.95],
+        [3, 0.88],
+        [4, 0.77],
+        [5, 0.55],
+        [6, 0.35],
+        [7, 0.3]
+      ],
+      "default_user_experience_level": 5,
+      "fallback": 0.2
+    },
+    "matching_positive_tags_intersection_count": {
+      "cases": [
+        [0, 0.001],
+        [1, 0.97]
+      ],
+      "fallback": 1
+    },
+    "matching_positive_tags_intersection_points": {
+      "cases": [
+        [0, 0.01],
+        [1, 0.45],
+        [2, 0.5],
+        [3, 0.7],
+        [4, 0.75],
+        [5, 0.8],
+        [6, 0.85],
+        [7, 0.9],
+        [8, 0.93],
+        [9, 0.95]
+      ],
+      "fallback": 1
+    },
+    "privileged_user_reaction": {
+      "cases": [
+        [-1, 0.2],
+        [1, 1]
+      ],
+      "fallback": 0.95,
+      "negative_reaction_threshold": -9,
+      "positive_reaction_threshold": 4
+    },
+    "public_reactions_score": {
+      "cases": [
+        [0, 0.01],
+        [1, 0.15],
+        [2, 0.2],
+        [3, 0.25],
+        [4, 0.3],
+        [5, 0.35],
+        [6, 0.4],
+        [7, 0.45],
+        [8, 0.5],
+        [9, 0.55],
+        [10, 0.6],
+        [11, 0.65],
+        [12, 0.7],
+        [13, 0.75],
+        [14, 0.8],
+        [15, 0.85],
+        [16, 0.9],
+        [17, 0.95],
+        [18, 0.96],
+        [19, 0.97],
+        [20, 0.98],
+        [21, 0.99]
+      ],
+      "fallback": 1.0
+    },
+    "language_match": {
+      "cases": [
+        [0, 0.1],
+        [1, 1]
+      ],
+      "fallback": 1
+    },
+    "recommended_articles_match": {
+      "cases": [
+        [0, 0.001],
+        [1, 1]
+      ],
+      "fallback": 1
+    }
+  }
+}
diff --git a/config/field_test.yml b/config/field_test.yml
index a559a819d..d79abe99d 100644
--- a/config/field_test.yml
+++ b/config/field_test.yml
@@ -55,6 +55,30 @@ experiments:
       - user_views_pages_on_at_least_nine_different_days_within_two_weeks
 
   # NOTE: Our feed strategy testing experiment must begin with "feed_strategy"
+  feed_strategy_starting_20240214:
+    started_at: 2024-02-14
+    variants:
+      - 20240205-variant-c
+      - 20240214-variant-a
+      - 20240214-variant-b
+      - 20240214-variant-c
+    weights:
+      - 67
+      - 11
+      - 11
+      - 11
+    goals:
+      - user_creates_pageview
+      - user_creates_article_reaction
+      - user_creates_comment
+      - user_views_pages_on_at_least_two_different_days_within_a_week
+      - user_views_pages_on_at_least_four_different_days_within_a_week
+      - user_creates_article_reaction_on_four_different_days_within_a_week
+      - user_creates_comment_on_at_least_four_different_days_within_a_week
+      - user_views_pages_on_at_least_three_different_hours_within_a_day
+      - user_views_pages_on_at_least_four_different_hours_within_a_day
+      - user_views_pages_on_at_least_twelve_different_hours_within_five_days
+      - user_views_pages_on_at_least_nine_different_days_within_two_weeks
   feed_strategy_starting_20240205:
     started_at: 2024-02-05
     variants:
@@ -62,6 +86,8 @@ experiments:
       - 20240205-variant-a
       - 20240205-variant-b
       - 20240205-variant-c
+    ended_at: 2024-02-14
+    winner: 20240205-variant-c
     weights:
       - 67
       - 11