diff --git a/app/assets/javascripts/initializePage.js.erb b/app/assets/javascripts/initializePage.js.erb
index e1dd22939..9c513224a 100644
--- a/app/assets/javascripts/initializePage.js.erb
+++ b/app/assets/javascripts/initializePage.js.erb
@@ -33,7 +33,6 @@ function callInitalizers(){
   initNotifications();
   initializeSplitTestTracking();
   initializeNavSearchListener();
-  initializePreloads();
   initializeStylesheetAppend();
   initializeAnalytics();
   initializeCommentDropdown();
diff --git a/app/assets/javascripts/initializers/initializePreloads.js b/app/assets/javascripts/initializers/initializePreloads.js
deleted file mode 100644
index 6053dd9ac..000000000
--- a/app/assets/javascripts/initializers/initializePreloads.js
+++ /dev/null
@@ -1,27 +0,0 @@
-function initializePreloads() {
-  if (document.getElementById("index-container")) {
-    setTimeout(function(){
-      var articleLinks = document.getElementsByClassName("index-article-link");
-      var hrefs = [];
-      for(var i=0; i < articleLinks.length; i++) {
-        var href = articleLinks[i].href;
-        if (instantClick && i < 7 && hrefs.indexOf(href) == -1 ) {
-          InstantClick.preload(articleLinks[i].href, "force");
-          hrefs.push(href);
-        }
-      }
-    },750);
-  }
-  else {
-    setTimeout(function(){
-      if (instantClick) {
-        InstantClick.preload(document.getElementById("logo-link").href, "force");
-      }
-    },2000)
-  }
-  setTimeout(function(){
-      if (instantClick && checkUserLoggedIn()) {
-        InstantClick.preload(document.getElementById("notifications-link").href, "force");
-      }
-  },501)
-}
\ No newline at end of file
diff --git a/app/views/articles/show.html.erb b/app/views/articles/show.html.erb
index cee386228..4e67d682a 100644
--- a/app/views/articles/show.html.erb
+++ b/app/views/articles/show.html.erb
@@ -168,6 +168,9 @@
             commentable: @article,
             commentable_type: "Article" %>
         <div class="comment-trees" id="comment-trees-container">
+          <% cache "comment_root_#{user_signed_in?}", expires_in: 1.hours do %>
+            <%= render "comments/login_cta_comment" %>
+          <% end %>
           <% Comment.rooted_on(@article.id,"Article").order("score DESC").limit(@comments_to_show_count).each do |comment| %>
             <% cache ["comment_root_#{user_signed_in?}", comment] do %>
               <%= render("/comments/comment",
diff --git a/app/views/comments/_login_cta_comment.html.erb b/app/views/comments/_login_cta_comment.html.erb
new file mode 100644
index 000000000..b7bb9af3f
--- /dev/null
+++ b/app/views/comments/_login_cta_comment.html.erb
@@ -0,0 +1,32 @@
+<% unless user_signed_in? %>
+  <div class="comment-hash-marker" id="cta-comment-marker"></div>
+  <div class="single-comment-node root comment-deep-0"
+    id="cta-comment-register-now-node">
+    <div class="inner-comment" style="box-shadow: 5px 5px 0px #4e57ef;border:1px solid #4e57ef;">
+      <div class="details">
+        <img class="profile-pic" src="<%= ProfileImage.new(User.first).get(50)%>" />
+        <span class="comment-username">
+          <span class="comment-username-inner">
+            <%= User.first.name %>
+          </span>
+        </span>
+        <span class="op-marker">FOUNDER</span>
+      </div>
+      <div class="body">
+        <p>
+          Dear <b>lurker</b>, this message is for <b><em>you</em></b>.
+        </p>
+        <p>
+          Please consider creating an account on <a href="https://dev.to">dev.to</a>. It literally takes a few seconds and <b><em>we'd appreciate the support so much</em></b>. ❤️
+        </p>
+        <button class="reaction-button" title="heart">
+          <%= image_tag "favorite-heart-outline-button.svg" %>
+          <span class="reactions-count">1,337</span>
+        </button>
+      </div>
+      <div class="actions">
+        <a href="/enter" id="cta-comment-register-now-link" rel="nofollow">REGISTER NOW</a>
+      </div>
+    </div>
+  </div>
+<% end %>
\ No newline at end of file